In our drive to use digital technologies to streamline every element of our existence, we have engineered out the potential for indeterminacy. Chance, accident and serendipity are important facets of how we explore the world, yet we seem to have fewer and fewer opportunities to access experiences beyond the boundaries of what we already know.
Consumers have grown to rely on search engines that show them only what they want to see and maps that only tell them where they want to go, making it increasingly difficult to find new passions or formulate alternative desires.
Added to this, the rise of Mega-systems has meant that it is now possible to conduct most daily activities through just one or two companies. This is an obvious problem for brands. How do you get new products in front of a generation of consumers afflicted with digital myopia?
As a result, brands are now as likely to be concerned with inventing immersive experiences and sophisticated discovery tools as they are with developing products. In today’s world, being lost is the new luxury, your senses are the most important search terms and stores sell brand messages rather than goods. It is no longer what your customers know that is key, but what they don’t.
Click through the sections on this page to see how Revelation Brands trend has been manifest since 2015.