LS:N Global

Macro Trends

Gen X Now and Next: From Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their c...

Generations : Gen X : Demographics

Macro Trends

Symbiotic Branding

Collaboration used to be optional for brands that want to create buzz or a one-off product range. Now it is a rule not the exception, as brand-jack...

Symbiosis : Branding : Collaboration

Macro Trends

Dreamtelligence

There’s a sense of possibility in the air. US president Barack Obama describes it as the audacity of hope, but innovators, planners, academics and ...

Dreaming : Blue Sky : Future

Macro Trends

The Betterverse

The metaverse has become the new multi-trillion-dollar digital frontier for all that is immersive, engaged and virtual. Here we examine how organis...

The Metaverse : Media & Technology : Society

Markets

Market report: China

For a decade the world has watched China in awe. Some did so from a distance, others leapt right in. Today, however, involvement with the country n...

China : Jigsaw International : Hong Kong

Macro Trends

Betapreneurs

A new entrepreneurial mindset is taking hold which is informed from knowledge of the web, the digital world and the power of launching ideas in ‘be...

Beta : Entrepreneurs : Business

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront. 

Travel : Hospitality : Accessibility

Futures 100

Futures 100 Innovators: Shortlist

We present the shortlist for our Futures 100 Innovators Awards, featuring the 10 leading innovators, disruptors and change-makers across 10 industr...

Futures100 Innovators

Futures 100

Futures 100 Innovators: July

The seventh instalment of our Futures 100 Innovators spotlights the people making wellness accessible to everyone, creating a more inclusive tech s...

Futures 100 Innovators : F100 : Health And Wellness

Behaviours

Emerging Youth: Vietnam

With more young people living in Vietnam than ever before, this generation are using the country as a canvas on which to project creativity and sel...

Vietnam : Youth : Emerging Youth

Viewpoints

How to optimise skin longevity at a molecular level

Carolina Reis Oliveira, co-founder of One Skin, on why we should be addressing the root causes of ageing rather than the symptoms.

Beauty : Health : Wellness

Big Ideas

Five fintech innovations for young home-buyers

As younger people strive to break away from being Generation Rent, a wave of fintech services are taking them from temporary tenants to first-time ...

FinTech : Mobile Money : Mortgages

Communities

Low-impact Eaters

Members of this community are changing their eating habits owing to increasing anxiety about the state of the environment.

Food : Drinks : Culture

Design Directions

Virtual Baroque

Digital artists are deconstructing the clichéd visual codes of luxury advertising. They are exaggerating the idealised and heavily stylised charact...

Luxury : CGI : Digital Aesthetic

Big Ideas

D&AD New Blood Awards 2014

Renowned within the global creative community as a hot bed for young talent, the annual New Blood awards organised by D&AD showcase the emerging ...

D&AD : New Blood Awards 2014 : Asos

Big Ideas

International Luxury Travel Market 2013 Overview Part 1

For the super-rich, the world is their oyster. Nowhere is this more evident than at the International Luxury Travel Market (ILTM) event in Cannes, ...

Occupancy : COMO : Como Hotels And Resorts

Design Directions

Stone and Spear: Illustration

London : Nostalgia : Illustration

Macro Trends

Body Temples

Bodies are back. You can’t buy the new status symbol at a store, you’ll have to sweat for it. Today’s model of fitness is no longer an unattainable...

MGM Grand Hotel : CrossFit : Zumba

Macro Trends

Homestead 3.0

Family sizes are changing, and our homes are adapting to accommodate new social and environmental behaviours.UK households are becoming more integr...

Home : Family : Connected Home

Big Ideas

Geneva motor show

Geneva – The global auto industry may be firmly in crisis with over-production, lack of consumer credit and weakened demand, but this year’s Geneva...

Nissan : Lagonda Concept : Aston Martin One-77

Macro Trends

The Paralysis Paradox

At a time of global dissonance, shared solutions and radically disruptive innovation will emerge from science, technology and business organisation...

Society : Sustainability : Technology

Markets

AI Optimism Market

Pushing back on doom, dive into the AI boom’s potential to make consumers healthier, more productive and equal.

AI : Creativity : Technology

Macro Trends

Pleasure Revolution

With every second of our free time colonised by the cult of busyness, future consumers will turn away from a life of relentless productivity and sh...

Leisure : Workplace : Wellness

Communities

Yama girls

Seeking solace and a spiritual break from their always-on city lives, a new generation of Japanese women are hitching up their high-fashion mountai...

Nike : Marmot : Hunter

Macro Trends

Equilibrium Cities

Citizens are demanding a more receptive and equitable built environment that will allow future urban generations, nature and businesses to thrive.

Future Cities : Health And Wellness : Intersectionality

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