LS:N Global

Macro Trends

The Betterverse

The metaverse has become the new multi-trillion-dollar digital frontier for all that is immersive, engaged and virtual. Here we examine how organis...

Markets

Market report: China

For a decade the world has watched China in awe. Some did so from a distance, others leapt right in. Today, however, involvement with the country n...

China : Jigsaw International : Hong Kong

Macro Trends

Betapreneurs

A new entrepreneurial mindset is taking hold which is informed from knowledge of the web, the digital world and the power of launching ideas in ‘be...

Beta : Entrepreneurs : Business

Macro Trends

Home States Futures: Residential Retail

With hybrid working becoming the new normal, global retail footfall in decline and the loss of third spaces, the home is shifting from a fundamenta...

Retail : Home : Technology

Communities

The Just Nots

They pay their taxes and they work hard, but millions today are just not making ends meet, just not making it on the housing ladder and just not ge...

Food : Consumption : Status

Macro Trends

Uprooted Diets

Diets are undergoing a seismic shift as threatened supply chains, shortened food miles and a demand for more positive action from brands change wha...

Food : Drinks : Uprooted Diets

Macro Trends

Neo-Tolkienism

There is a something afoot, a cultural shift that has been rumbling in the undergrowth of society for the past 10 years and is finally roaring to ...

Futuretainment : Storytelling : Fantasy

Markets

The New Normal Update

The New Normal Briton has two children and thinks of himself as working or lower middle class. He goes on a foreign holiday at least once a year, e...

Mondeo Man : Fiesta Folk : Womenomics

Macro Trends

The Synthocene Era: Trend Tracker

This trend tracker will take you through the near-term implications of The Synthocene Era, spotlighting tangible opportunities for your business.

AI : Technology : The Synthocene Era

Macro Trends

Consumer 2020

In the next decade, brands need to prepare for consumers who are abandoning traditional institutions, seeking comfort in safe spaces and reassert...

Youth : Purpose : Belonging

Communities

Re-con Man

Being a man used to be simple. You put food on the table, a roof over your head, and clothes on your children’s backs. Now at the start of the ‘fem...

Retail : Terroll Lewis : Luigi Lunihank

Macro Trends

Revelation Brands

The digital revolution promised to save us time, but instead we are busier than ever. It promised to broaden our horizons, but left us trapped in a...

Discovery : Chance : Serendipity

Macro Trends

The Optimised Self

Humanity is on a quest. It is not a quest for perfection, but for optimisation – to be the optimal versions of ourselves, the most effective and th...

Optimisation : Health : Wellbeing

Markets

The food space revolution

Beyond the downturn, food will continue to viewed as a design-driven cultural experience as much as a nutritionally based culinary one. As our Food...

The Foodists : ABC Cooking Studio : Tokyo Curry Lab

Communities

Regenizens

Meet the community-focused citizens who are reframing their relationship with consumption to be not just more sustainable, but also regenerative an...

Sustainabillity : Beauty : Society

Macro Trends

New Bricolage Living

Identity used to be something that you were born with. Age, race, gender and nationality were firmly fixed and determined your place in the world....

Third-stage Globalisation : Life-lodging : Connectivity

Markets

Urban Play

To combat stress, hone performance, raise fitness levels, achieve goals and inject an element of play into their lives to counter the gloom of the ...

Lacoste : Barack Obama : Michelle Obama

Macro Trends

Re-enlightenment Rising

For years people looked down on it as dull, square and best kept behind closed doors, but science is now breaking out of the laboratory – onto thea...

Enlightenment : Art : Science

Markets

Retail report

It feels as though retailers the world over are breathing a collective sigh of relief, as the Great Depression didn’t materialise. But the sobering...

Deloitte : Recession : PIIGS

Markets

The New Normal

Make way for Peugeot Person, as Mondeo Man substitutes spaghetti Bolognese for curry and embraces roof terraces, neo-conservative values, community...

Peugeot Person : Mondio Man : Peugeot

Macro Trends

The Zalpha Reckoning

A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childh...

Youth : Media : Technology

Macro Trends

Five States of Luxury 2021

A fresh update to The Future Laboratory’s proprietary framework examining people’s emotional and psychological journeys through the luxury sector.

Luxury : Travel : Hospitality

Macro Trends

Backlash Brands

In an age of constant consumer backlash, bold brands are choosing to stand their ground rather than bow to every customer whim, staging a reactio...

Backlash Brands : Controversy-courting : Righteous Retail

Macro Trends

Luxury Recrafted

The consumers – or rather the collectors – of tomorrow will expect luxury to signal status not through excess, but by acting as a guardian of craft...

Luxury : Society : Fashion

Macro Trends

Faction Marketing

Desensitised to authenticity, and spoiled by the know-everything, see-everything transparency culture of the web, consumers are once more suspendin...

Fact : Fiction : Fake

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