LS:N Global

Macro Trends

Turbulent Teens

The more prosaic say ‘2010s’, but we’re calling the next decade the Turbulent Teens. As the climate changes, power shifts, populations increase and...

Turbulence : Teenager : Geo-political

Communities

Neo Boomers

Rather than settling for pipe and slippers, the Neo Boomers are taking up the banner, mouse and rucksack, reflecting attitudes that used to be the ...

Functionality : Mortgage-free : 50+

Markets

AI Companionship Market

Artificial intelligence is emerging as a solution to the growing loneliness crisis, providing virtual comfort and support through conversation and ...

AI : Loneliness Epidemic : Artificial Intellligence

Futures 100

Futures 100 Innovators: August

The eighth instalment of our Futures 100 Innovators spotlights a new generation of beauty manufacturers, African alcohol producers and circular jew...

Futures 100 Innovators : F100 : Health And Wellness

Markets

Sustainable Fashion Market: India

Driven by glocal changemakers, India’s sustainable fashion market is growing rapidly – with a focus on circularity, heritage and innovation.

Fashion : Luxury : Sustainability

Micro Trends

Squad Subscriptions

From gyms to streaming services, fractionalised subscriptions are allowing people to earn income by converting memberships into tradeable assets.

FinTech : Media & Entertainment : Society

Micro Trends

Interactive Eco-labels

To inspire greener behaviour among customers, fashion brands are elevating their product labels to promote transparency and product longevity.

Fashion : Sustainability : Retail

Trend Tracker

The Optimised Self

Identified by LS:N Global in 2015, The Optimised Self charts a widespread consumer quest for personal optimisation.

The Optimised Self : Wellness : Health

Design Directions

Euphorescence

Employing chromatic stimulation, light therapy and meditative imagery, designers are creating new environments that enhance and optimise our menta...

The Optimised Self : Zoned-out Spaces : Essential Self

Design Directions

The Social Kitchen

The kitchen is more than a place for preparing food. It is a social hub, and that is why you always find people in the kitchen at parties.

Traditional : Fisher & Paykel : Chaning Alt Group

Design Directions

Open House

In New York, there is a job for everything. Professional dog-walkers exercise the pets of inner-city workers. There are even people who will take a...

New York : Open House Project : Jobs

Design Directions

Aitor Throup: Menswear design

Aitor Throup was born in Argentina, although it was his upbringing in Burnley, Lancashire, during the 1990s that fuelled his passion for British fa...

London : Menswear : Clothing

Markets

Residential report

A more stable market, subtle surrounds and sustainable as standard – the global residential property market is rising once again.

Residential Property : Recession : Super-Rich

Markets

Technocratic nation

Modern-day Brits are more wedded to gadgets and appliances than ever before. Where the washing machine, fridge and cooker were once the technologie...

Comet : Skype : Devices

Markets

Travel & Hospitality trends

In a tough market, the smartest travel companies are using technology to build richer, deeper, more profitable connections with their audience.

UN World Tourism Organization : Euromonitor : Online Travel

Markets

The New Normal

Make way for Peugeot Person, as Mondeo Man substitutes spaghetti Bolognese for curry and embraces roof terraces, neo-conservative values, community...

Peugeot Person : Mondio Man : Peugeot

Communities

Neo-collectivists

As we move from an individually minded society to a collective one, we meet the community championing new ways of sharing, caring and collaborating.

Community : Neo-collectivism : Network

Communities

Generation I: Tribe

Born after 2002, the successors to Generation D expect all experiences to be interactive, immersive, and above all, intuitive. The fluency of the...

Markets

Adaptive Fashion Market

Fashion brands are addressing the sector’s ableist design history, tackling representation, wearability and material innovation for a more inclusiv...

Fashion : Retail : Inclusivity

Communities

The Conscious Decelerators

This community of wellness pioneers are looking to slow down and return to more holistic forms of wellbeing that will help them to carve out a new ...

Health : Wellness : Conscious Deceleration

Communities

Anti-luxurians

Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that represent a multifaceted future luxury consum...

Anti-luxurians : Fashion : Anti-authenticity

Design Directions

Anthony Burrill : Graphic Art

The work of graphic artist Anthony Burrill is very positive. Pieces are bold, witty and usually packed with double meaning. His illustrations for T...

London : Poster : Type

Communities

Beauty Cultists

A new generation of hyper-loyal beauty consumers are building localised communities around their favourite brands.

Beauty : Communities : Consumers

Markets

Luxury market

As the bling bubble bursts and the dust settles on the recession, the luxury market is waking up to a new world order in the Turbulent Teens.

LVMH : Luxury Lifestyle Matrix : Bain & Company

Macro Trends

The Dawn of the Mega-systems

Apple, Amazon, Alibaba, Google, Facebook and Weibo are no longer simply trading platforms. They are the mega-systems of tomorrow, within which most...

Apple : Amazon : Google

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