LS:N Global

Markets

The New Normal

Make way for Peugeot Person, as Mondeo Man substitutes spaghetti Bolognese for curry and embraces roof terraces, neo-conservative values, community...

Macro Trends

Generation D

They can’t imagine a world without computers, mobile phones and the internet. They skitter, haul, mod and hack. Natural born multi-taskers, they pa...

Gen D : Teenagers : Youth

Macro Trends

Functional Feasting

As we move past the ‘free from’ era, consumers are increasingly favouring products that do more with less, bringing flavour and fun back into funct...

Food & Drink : Indulgence : Health & Wellness

Communities

Deprogrammers

Rejecting traditional education, this global youth community are using digital platforms, virtual tools and DIY content to educate, teach and liber...

Youth. : Youth : Media

Communities

New Gents

In the 90s was the lad. In the 00s was the metrosexual. But now, in the Turbulent Teens, men are returning to a traditional type of masculinity. Ch...

Smart : Suit : Masculine

Design Directions

Human by Design

As flawless, AI-generated aesthetics spread across industries, human-made content is gaining value. Meet the creatives embracing messy, nostalgic a...

Design : Branding : Advertising

Markets

AI Companionship Market

Artificial intelligence is emerging as a solution to the growing loneliness crisis, providing virtual comfort and support through conversation and ...

AI : Loneliness Epidemic : Artificial Intellligence

Futures 100

Futures 100 Innovators: August

The eighth instalment of our Futures 100 Innovators spotlights a new generation of beauty manufacturers, African alcohol producers and circular jew...

Futures 100 Innovators : F100 : Health And Wellness

Markets

Sustainable Fashion Market: India

Driven by glocal changemakers, India’s sustainable fashion market is growing rapidly – with a focus on circularity, heritage and innovation.

Fashion : Luxury : Sustainability

Micro Trends

Squad Subscriptions

From gyms to streaming services, fractionalised subscriptions are allowing people to earn income by converting memberships into tradeable assets.

FinTech : Media & Entertainment : Society

Micro Trends

Interactive Eco-labels

To inspire greener behaviour among customers, fashion brands are elevating their product labels to promote transparency and product longevity.

Fashion : Sustainability : Retail

Trend Tracker

The Optimised Self

Identified by LS:N Global in 2015, The Optimised Self charts a widespread consumer quest for personal optimisation.

The Optimised Self : Wellness : Health

Design Directions

Euphorescence

Employing chromatic stimulation, light therapy and meditative imagery, designers are creating new environments that enhance and optimise our menta...

The Optimised Self : Zoned-out Spaces : Essential Self

Design Directions

The Social Kitchen

The kitchen is more than a place for preparing food. It is a social hub, and that is why you always find people in the kitchen at parties.

Traditional : Fisher & Paykel : Chaning Alt Group

Design Directions

Open House

In New York, there is a job for everything. Professional dog-walkers exercise the pets of inner-city workers. There are even people who will take a...

New York : Open House Project : Jobs

Design Directions

Aitor Throup: Menswear design

Aitor Throup was born in Argentina, although it was his upbringing in Burnley, Lancashire, during the 1990s that fuelled his passion for British fa...

London : Menswear : Clothing

Markets

Residential report

A more stable market, subtle surrounds and sustainable as standard – the global residential property market is rising once again.

Residential Property : Recession : Super-Rich

Markets

Technocratic nation

Modern-day Brits are more wedded to gadgets and appliances than ever before. Where the washing machine, fridge and cooker were once the technologie...

Comet : Skype : Devices

Markets

Travel & Hospitality trends

In a tough market, the smartest travel companies are using technology to build richer, deeper, more profitable connections with their audience.

UN World Tourism Organization : Euromonitor : Online Travel

Macro Trends

Home Eatertainment

Changing dining dynamics have created a new convenience culture focused on elevating the experience and enjoyment of eating and drinking at home.

Food : Convivial : Convenience

Macro Trends

Morality Recoded

Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers are now re-evaluating the power of innova...

Technology : Retail : Mobility

Macro Trends

Branding & Packaging Futures

As the climate changes, economies lurch, austerity bites and technology advances, consumers are expecting more from less in all things in the Turbu...

Eco : Consumption : Throw Away

Macro Trends

Synchronised Care

Self-care is now a force for collective health that is interconnected with every aspect of our lives and interdependent on the world around us.

Beauty : Health : Wellness

Macro Trends

Eco-venience Retail

Accelerating e-commerce and demands for expedited delivery are forcing a new framework that puts eco-conscious practices at the centre of retail op...

Retail : Sustainability : Technology

Markets

Teen Fashion Market

Brands are re-imagining teen fashion with engaging activations spanning physical retail and the metaverse as the sector undergoes a global resurgence.

Youth : Fashion : Retail

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