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Macro Trends
New Bricolage Living
Identity used to be something that you were born with. Age, race, gender and nationality were firmly fixed and determined your place in the world....
Third-stage Globalisation
:
Life-lodging
:
Connectivity
Markets
Urban Play
To combat stress, hone performance, raise fitness levels, achieve goals and inject an element of play into their lives to counter the gloom of the ...
Lacoste
:
Barack Obama
:
Michelle Obama
Macro Trends
Re-enlightenment Rising
For years people looked down on it as dull, square and best kept behind closed doors, but science is now breaking out of the laboratory – onto thea...
Enlightenment
:
Art
:
Science
Markets
Retail report
It feels as though retailers the world over are breathing a collective sigh of relief, as the Great Depression didn’t materialise. But the sobering...
Deloitte
:
Recession
:
PIIGS
Macro Trends
The Zalpha Reckoning
A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childh...
Youth
:
Media
:
Technology
Macro Trends
Five States of Luxury 2021
A fresh update to The Future Laboratory’s proprietary framework examining people’s emotional and psychological journeys through the luxury sector.
Luxury
:
Travel
:
Hospitality
Macro Trends
Backlash Brands
In an age of constant consumer backlash, bold brands are choosing to stand their ground rather than bow to every customer whim, staging a reactio...
Backlash Brands
:
Controversy-courting
:
Righteous Retail
Macro Trends
Luxury Recrafted
The consumers – or rather the collectors – of tomorrow will expect luxury to signal status not through excess, but by acting as a guardian of craft...
Luxury
:
Society
:
Fashion
Macro Trends
Faction Marketing
Desensitised to authenticity, and spoiled by the know-everything, see-everything transparency culture of the web, consumers are once more suspendin...
Fact
:
Fiction
:
Fake
Macro Trends
Culture-coded Retail
Digital commerce may offer consumers convenience, but a new generation of in-person retail experiences energised by cultural relevance and built on...
Retail
:
Culture
:
Technology
Macro Trends
Game-Changers: The Future of Sports Fandom
By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era o...
Sports & Leisure
:
Fashion
:
Pop-culture & Media
Markets
Market report: The Middle East
Often overlooked because of its geopolitical instability, the Middle East now represents a consumer market that can no longer be ignored. With an a...
Copenhagen Institute For Futures Studies
:
UAE
:
Dubai
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