LS:N Global

Communities

New Gents

In the 90s was the lad. In the 00s was the metrosexual. But now, in the Turbulent Teens, men are returning to a traditional type of masculinity. Ch...

Smart : Suit : Masculine

Design Directions

Human by Design

As flawless, AI-generated aesthetics spread across industries, human-made content is gaining value. Meet the creatives embracing messy, nostalgic a...

Design : Branding : Advertising

Markets

AI Companionship Market

Artificial intelligence is emerging as a solution to the growing loneliness crisis, providing virtual comfort and support through conversation and ...

AI : Loneliness Epidemic : Artificial Intellligence

Futures 100

Futures 100 Innovators: August

The eighth instalment of our Futures 100 Innovators spotlights a new generation of beauty manufacturers, African alcohol producers and circular jew...

Futures 100 Innovators : F100 : Health And Wellness

Markets

Sustainable Fashion Market: India

Driven by glocal changemakers, India’s sustainable fashion market is growing rapidly – with a focus on circularity, heritage and innovation.

Fashion : Luxury : Sustainability

Micro Trends

Squad Subscriptions

From gyms to streaming services, fractionalised subscriptions are allowing people to earn income by converting memberships into tradeable assets.

FinTech : Media & Entertainment : Society

Micro Trends

Interactive Eco-labels

To inspire greener behaviour among customers, fashion brands are elevating their product labels to promote transparency and product longevity.

Fashion : Sustainability : Retail

Trend Tracker

The Optimised Self

Identified by LS:N Global in 2015, The Optimised Self charts a widespread consumer quest for personal optimisation.

The Optimised Self : Wellness : Health

Design Directions

Euphorescence

Employing chromatic stimulation, light therapy and meditative imagery, designers are creating new environments that enhance and optimise our menta...

The Optimised Self : Zoned-out Spaces : Essential Self

Design Directions

The Social Kitchen

The kitchen is more than a place for preparing food. It is a social hub, and that is why you always find people in the kitchen at parties.

Traditional : Fisher & Paykel : Chaning Alt Group

Design Directions

Open House

In New York, there is a job for everything. Professional dog-walkers exercise the pets of inner-city workers. There are even people who will take a...

New York : Open House Project : Jobs

Design Directions

Aitor Throup: Menswear design

Aitor Throup was born in Argentina, although it was his upbringing in Burnley, Lancashire, during the 1990s that fuelled his passion for British fa...

London : Menswear : Clothing

Markets

Residential report

A more stable market, subtle surrounds and sustainable as standard – the global residential property market is rising once again.

Residential Property : Recession : Super-Rich

Markets

Technocratic nation

Modern-day Brits are more wedded to gadgets and appliances than ever before. Where the washing machine, fridge and cooker were once the technologie...

Comet : Skype : Devices

Markets

Travel & Hospitality trends

In a tough market, the smartest travel companies are using technology to build richer, deeper, more profitable connections with their audience.

UN World Tourism Organization : Euromonitor : Online Travel

Macro Trends

Home Eatertainment

Changing dining dynamics have created a new convenience culture focused on elevating the experience and enjoyment of eating and drinking at home.

Food : Convivial : Convenience

Macro Trends

Morality Recoded

Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers are now re-evaluating the power of innova...

Technology : Retail : Mobility

Macro Trends

Branding & Packaging Futures

As the climate changes, economies lurch, austerity bites and technology advances, consumers are expecting more from less in all things in the Turbu...

Eco : Consumption : Throw Away

Macro Trends

Synchronised Care

Self-care is now a force for collective health that is interconnected with every aspect of our lives and interdependent on the world around us.

Beauty : Health : Wellness

Macro Trends

Eco-venience Retail

Accelerating e-commerce and demands for expedited delivery are forcing a new framework that puts eco-conscious practices at the centre of retail op...

Retail : Sustainability : Technology

Markets

Teen Fashion Market

Brands are re-imagining teen fashion with engaging activations spanning physical retail and the metaverse as the sector undergoes a global resurgence.

Youth : Fashion : Retail

Communities

Holistic Athletes

A desire to balance their minds, meals and bodies as well as their skin keeps Holistic Athletes looking as good as they feel.

The Optimised Self : Fitness : Wellness

Communities

The Identity Sharders

In the age of social media, the injunction to just be yourself has taken on a new meaning. People are adopting multiple identities and reaching ne...

Social Media : Facebook : Instagram

Design Directions

Fauna Fetish

In our increasingly digital landscape there is a recurring preoccupation with the natural world.

Nature : Technology : Polarity

Macro Trends

Uprooted Diets

Diets are undergoing a seismic shift as threatened supply chains, shortened food miles and a demand for more positive action from brands change wha...

Food : Drinks : Uprooted Diets

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