For a decade the world has watched China in awe. Some did so from a distance, others leapt right in. Today, however, involvement with the country no longer relies on corporate strategy, political persuasion or ethical concerns. China plays a primary role in all our lives as consumers, brand managers, manufacturers, politicians and, increasingly, central bankers – and, as the majority of the world weakens financially, that role will most definitely grow.
Sign up to one of our subscription packages and get unlimited access to a hive of insights – from microtrends and macrotrends to market reports, daily news, research across eight industry sectors and much more.