LS:N Global

Big Ideas

Guardian Media Summit 2016: Review

The publishing industry is championing creative intuition and long-term brand-building to connect with consumers on a deeper level.

Macro Trends

Conscious Deceleration

Struggling to keep up with fast-paced and demanding approaches to fitness, health-conscious consumers are looking for a more measured, long-term ap...

Wellness : Health : Technology

Micro Trends

Power Provenance

More dependent on technology than ever before and used to exercising freedom of choice, people are demanding more say on where their energy comes...

Solar : Sunplug : Whole-system Thinking

Big Ideas

Branded Cities

With private enterprise increasingly usurping government as architects of the future metropolis, can we create a branded city that works for everyo...

Placemaking : Architecture : Urbanism

Macro Trends

Alphas Now and Next: From the Sandbox to Roblox

This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape t...

Generations : Gen Alpha : Demographics

Macro Trends

Brand Culture 2020

Responding to an increasingly unstable marketplace, tomorrow’s brands will seek to combine the benefits of automation with the creation of a work...

Workplace : Branding : Culture

Macro Trends

Neutral Culture

Historically, race and gender have been the most divisive markers of identity. And while they are a foundation of mainstream culture, we are begi...

Neutral Culture : Diversity : LGBT

News

Genderless retail and a phone app for digital detox

The Phluid Project taps into the non-binary community, Samsung quantifies phone usage, Capital One makes it easier to be secure online.

Retail : Finance : Technology

Big Ideas

South by Southwest Interactive 2013- Part 2

Austin – South by Southwest Interactive 2013 saw entrepreneurs move away from app design and towards embedding tech into objects that interface wit...

Luxury : SXSW : Software

News

ASOS Go Play encourages non-binary make-up and other stories

In today’s daily digest: LadBible tackles ocean pollution, UK playgrounds a potential health risk, the unjustified hype for the iPhone X and other ...

Beauty : Sustainability : Digital

News

Baby it’s cold outside: If LS:N Global made… a home

London – The LS:N Global home would have mood-enhancing technology to combat daily stresses, and enchanted objects would be integrated into the in...

Home : Technology : Interior Spaces

Communities

Life-long Learners

This community of high-net-worth high achievers are more interested in spending their money on self-enriching experiences than on gratuitous displa...

Life-long Learners : Luxury : Experience Economy

Design Directions

Gentle Monster

South Korean eyewear brand Gentle Monster transforms its showrooms into artistic installations.

Gentle Monster : Quantum : Seoul

Futures 100

Futures 100 Innovators: March

In our third instalment of Futures 100 Innovators, we spotlight the individuals transforming wellness UX, fighting food inequality and empowering g...

Futures 100 Innovators : Beauty : Design

Trend Tracker

Gen Viz

In 2016, LS:N Global coined the term Gen Viz to describe Generation D’s insatiable appetite for visual-first content, their hacker tendencies, DIY ...

Gen Viz : Teenagers : Generation D

News

Supporting romantic equality and the first mobile shopping game show

Björn Borg enables same-sex marriage using blockchain, Gravy makes players compete for discounted products, Ikea ditches single-use plastics.

Culture : Gaming : Retail

News

Exploring the tactility of intelligent speaker design, and other stories

Wardrobe NYC’s curated wardrobe edit, GMO Internet seeks to make Bitcoin mainstream, women’s social media fatigue, and more of today’s top headlines.

Technology : Luxury : Finance

Macro Trends

The Dawn of the Mega-systems

Apple, Amazon, Alibaba, Google, Facebook and Weibo are no longer simply trading platforms. They are the mega-systems of tomorrow, within which most...

Apple : Amazon : Google

Viewpoints

Matt Ratcliffe: The future of virtual reality retail

Matt Ratcliffe, co-founder of design studio Masters of Pie, explains the possibilities that technology provides for creating meaningful branded con...

Virtual Reality : Matt Ratcliffe : Creative Phygital

Micro Trends

Domesticity, Inc

The sharing economy encourages us to view our empty rooms and idle possessions as sources of profit – but are we ready to open our homes to stran...

Homedulgence : The New Value Economy : Uber

News

Looking Back: Luxury in 2017

Neuroscience’s transformational effect on the hospitality industry, Mercedes-Benz’s overtures to Millennials, the rise of adventure travel and othe...

Luxury : Retail : Hospitality

Micro Trends

Future Forecast 2025: Luxury

Luxury brands are using cultural heritage, craftsmanship and entertainment to foster strong relationships with their consumers, while the rising du...

Luxury : Sustainability : Technology

Markets

Emerging Youth: South Africa

Amid high unemployment rates, South Africa’s restless youth population are forging new communities rooted in native dance and African spirituality.

Youth : Leisure : Workplace

News

DS & Durga launches humorous fragrance campaign and other stories

In today’s daily digest: Uniqlo’s airport vending machines, Facebook tackles fake news, Royal Mail shocks with identity fraud ad and other top stor...

Advertising : Retail : Digital

Communities

Generation I: Tribe

Born after 2002, the successors to Generation D expect all experiences to be interactive, immersive, and above all, intuitive. The fluency of the...

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