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Big Ideas
Ramaa Mosley on why you should hire a teenage director
The founder of youth advertising and production agency Adolescent on why brands should look to teenage directors to reinvigorate their visual campa...
Youth
:
Entertainment
:
Advertising
News
Bleach London’s ethically minded make-up range and other stories
In today’s daily digest: Bleach London’s vegan make-up, refugee camps adopt mobile money, Cabin brings bus travel to the fore, and other top stories.
Beauty
:
Travel
:
Advertising
Design Directions
The Net Set
Fashionistas worldwide have been invited to join an elite community platform that offers a fresh source of shopping inspiration.
The Net Set
:
Social
:
App
Micro Trends
Digital Detox Destinations
With the aim of finding a solution to the incessant bombardment from our digital devices, people are swapping their screens for bucolic scenes, see...
Travel
:
Analogue
:
Mindfulness
Macro Trends
New Bricolage Living
Identity used to be something that you were born with. Age, race, gender and nationality were firmly fixed and determined your place in the world....
Third-stage Globalisation
:
Life-lodging
:
Connectivity
Big Ideas
IFA Berlin Review
Internet-connected television and innovations in 3D tv took centre stage in Berlin at this year’s IFA show, Europe’s largest technology fair.
Toshiba
:
3D TV
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Galaxy Tab
Macro Trends
Future Family
In these turbulent times, the idea of family is becoming more important, as the nuclear family unit gives way to multi-generational clans and singl...
Family
:
Households
:
William Higham
Markets
Emerging Youth: AfroLATAM
Despite historical socio-economic disadvantages, Black Latin Americans are making themselves heard through a unique sense of unity and resilience.
Youth
:
Media
:
Workplace
News
Foresight Friday: Simar Deol, foresight analyst
Every Friday, The Future Laboratory team offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Foresight
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Digital Fandom
:
Cultural Trends
Viewpoints
Raw and real: a new era for influencer marketing
A migration towards smaller influencers more deeply in touch with their audiences will shape how brands work in the years ahead.
Retail
:
Covid-19
:
Feedback Frontiers
Viewpoints
Ryan Bethencourt: The next wave of biotech
GMOs will appeal to ethical consumers, says Ryan Bethencourt, programme director at accelerator Indie.Bio.
Biotech
:
Indie.Bio
:
Clara Foods
Viewpoints
Retailers must digitise fashion for the Covid era
Bruno Antunes Luis, co-founder of Gaspard + Bruno, on how hyper-real digital solutions offer untapped ways to experience and interact with products...
Fashion
:
Technology
:
Retail
News
Amorphous architecture
New York – Storefront Gallery has exhibited an interactive room that moved and morphed around visitors, providing a range of stimuli.
Lucy McRae
:
Soft Architecture
:
MIT Self-assembly Lab
News
Magical landscape: Network event ponders Re-enlightenment Design
Magical landscape: Network event ponders Re-enlightenment Design
Biological
:
Jewelry
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Biology
Macro Trends
Post-purpose Brands
Pushing back against purpose-washing and jumping on the bandwagon, brands will embrace imperfection and focus on betterment. With more intuitive te...
Retail
:
Branding
:
Purpose
Macro Trends
Consumer 2020
In the next decade, brands need to prepare for consumers who are abandoning traditional institutions, seeking comfort in safe spaces and reassert...
Youth
:
Purpose
:
Belonging
Communities
Holistic Athletes
A desire to balance their minds, meals and bodies as well as their skin keeps Holistic Athletes looking as good as they feel.
The Optimised Self
:
Fitness
:
Wellness
Big Ideas
The tech being developed to address Bitcoin’s failings
As Bitcoin fails to live up to many of its promises, emerging technologies aim to address the cryptocurrency’s shortcomings and usher in a new era ...
Finance
:
FinTech
Big Ideas
How AI inspectors could safeguard consumer expectations
Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This mon...
Customer Experience
:
Far Futures
:
Scenario
Viewpoints
Jamie Zigelbaum and Marcelo Coelho : Bringing computing out of the box Jamie Zigelbaum and Marcelo Coelho see pixels
Zigelbaum + Coelho’s Jamie Zigelbaum and Marcelo Coelho talk about bringing computing out of the box.
Zigelbaum + Coelho
:
Jamie Zigelbaum
:
Marcelo Coelho
Big Ideas
The Gen Z messaging apps of tomorrow
Forget Snapchat and WhatsApp. Today’s youth are taking it upon themselves to create fluid social apps that nurture their multimedia friendships.
Youth
:
Media
:
Gen Z
Markets
Influencer Market
Influencer marketing enables brands to engage with fiercely loyal communities in an authentic and seamless way.
Influencer Market
:
Gen Viz
:
Anti-authenticity Marketing
Big Ideas
Modern Burglary
The cost of living crisis, surging inflation rates and a hacker mindset are turning theft into the next big retail turmoil.
Data Security
:
Retail Crime
:
Security
News
Stat: Snapchat finds a loyal audience with young Saudis
All eyes may be on TikTok in the West, but Snapchat is rapidly becoming one of the most popular social media platforms in Saudi Arabia.
Youth
:
Media & Entertainment
:
Society
Viewpoints
Workplace futures
Businesses need to prepare for the arrival of Gen Z employees by making their workplaces more flexible.
Bleisure
:
Gen Z
:
Office Design
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