LS:N Global

Micro Trends

Twitter Currency

Brands are offering consumers a new way to pay for goods that is virtually free. Tweeting about products to create topical content, then claiming t...

Design Directions

GoldieBlox

An advertisement reaches across the great toy gender divide, lighting up discussion around how we shape the interests of society’s youngest membe...

GoldieBlox : Tiny Tot Feminism : Feminism

Big Ideas

Dutch Design Week 2024: Life in The Synthocene Era

At the 2024 edition of Dutch Design Week designers addressed what life might look like in The Synthocene Era, as the boundaries between human and n...

Design : Technology : Society

Markets

Redesigning Higher Education Spaces

From fostering wellbeing to embracing climate consciousness and immersive tech, we explore how higher education spaces are evolving to meet the div...

Higher Education : Future Of Education : Remote Learning

Big Ideas

Four Takeaways from Cannes Lions 2022

After a two-year hiatus, Cannes Lions International Festival of Creativity returned in 2022. Here we round up the key talks, moments and take-outs.

Design : Advertising & Branding : Cannes Lions

Markets

Emerging Youth: India

India has a highly aspirational youth population that has the potential to unlock vast economic and social progress.

Youth : India : Advertising

News

Adidas aims to appeal to kids and other stories

In today’s daily digest: Adidas taps into the children’s market, Alibaba unveils its Luxury Pavilion, how Airbnb affects house prices and other top...

Fashion : Travel : Luxury

Macro Trends

Beauty+

Added bounce, more colour, longer eyelashes, better hold, longer life – the beauty industry always has promised its customers something extra. Now,...

Make-up : Cosmetics : Health

Communities

Digital Architects

A new community of consumers are curating fresh digital eco-systems to create new opportunities to engage with brands in a meaningful way.

Retail : Communities

Markets

Cultural Capital

As Gen Z reshape the financial world with irreverence and creativity, fintech is transforming into a playground of memes, gamified investments and ...

FinTech : Gen Z : Fintok

Viewpoints

The New Normal: Gun Violence in America

As gun violence reaches an epic scale, our US foresight analyst Carly Ettinger explores the rise of the gun safety tech market – and what this reve...

Gun Safety : US : Security

Viewpoints

Will Covid quell fashion’s ‘more is more’ mindset?

With smaller brands struggling to stay afloat and larger brands left with stock but no demand, the pandemic could push fashion toward a post-growth...

Fashion : Retail : Sustainability

Micro Trends

Digital Citizens

At a time of great political turmoil, new digital tools are changing the nature of citizenship.

Democracy : Digital Citizenship : Politics

Viewpoints

Decentralised tech is driving LATAM’s socio-economic future

Bernardo Mendes, chief gaming officer at Druid Creative, discusses how gaming, the metaverse and Web3 will help Latin American citizens’ global pro...

Gaming : Web3 : Latin America

News

Prada weaves a futuristic vision and the NHS's new AI doctors

Prada’s Nylon Farm celebrates its heritage, UCLH partners with the Alan Turing Institute to bring AI to hospitals, Porter magazine dedicates whole ...

Technology

News

Defining a new generation of coders and other stories

In today’s digest: A gym for pregnant women, the growing collagen drinks market, Ikea’s Space 10 looks to the future of co-living and other sto...

Technology : Youth : Wellness

Design Directions

Dream Adventures

Expedia’s latest campaign uses 360-degree cameras and live streaming technology to bring locations such as the plains of Argentina and&nb...

Expedia : Projection Mapping : Dream Adventures

Design Directions

Universal Everything: Interactive Installations

Universal Everything designs immersive, participatory and creative experiences for audiences by responding to the unique features and charact...

Interactive : Retail Experience : Awakening Tech

Macro Trends

Gen Viz

Teenagers are no longer self-absorbed souls struggling through puberty. Abstinence and realness are the order of the day for these new social activ...

Gen Viz : Generation Z : Visual First

Viewpoints

Black Art Matters in Web3

British artist Nubianizm explains how a new generation of Black visual artists find solace, community and compensation on the blockchain.

NFT : NFTs : Web3

Markets

Grief Rebranded

How individuals process and cope with loss is undergoing a profound transformation, driven by technology, painmoons and the power of community.

Society : Death : Technology

Micro Trends

Young Nativists

Generation Z are reconnecting with their indigenous roots, seeking communities and travel experiences that preserve ancestral knowledge.

Youth : Travel : Hospitality

News

An emotive game that addresses automation and a dynamic logo

Chance Agency brings emotion into game play, Pentagram represents Cytora’s services with a fluid design, a Google Assistant phone line for Colombians.

Mental Health : Branding : Retail

News

A luxury charity pop-up and reviving the art of conversation

Harrods demonstrates its charitable good, Norn is a members’ club for conversation, Cbeebies uses ASMR to relax kids.

Fashion : Technology : Luxury

Markets

Mental Health Market

With mental health problems increasingly prevalent, brands are creating new platforms to increase access to support networks.

Mental Health : Health : Wellness

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