LS:N Global

Big Ideas

2015 International CES Review Part 2

Amid the parade of smartwatches and connected lights on display at 2015 International CES, what was truly new and revolutionary in consumer electro...

Qualcomm : Swarovski : CES 2015

Micro Trends

Preserving Digital Legacies

Meet the innovators safeguarding and cherishing precious digital memories beyond the grave.

Death : Digital Legacy : Data Storage

Design Directions

Shape-shifting

Graphic designers are injecting brand identities with the transience and fluidity of natural movement. In tune with our Awakening Tech macrotrend...

Branding : Awakening Tech : Generative Design

News

Japanese restaurant offers diners a memento and other stories

In today’s daily digest: Selfridges’ charity pop-up, blockchain retail at New York Fashion Week, libraries prove popular among Millennials and othe...

Retail : Food : Drink

Markets

Destination Retail: Part 1

The future of physical shopping is about creating a desire for destination and a location-specific brand experience.

Experiential : Destination Retail : Explorium Retail

Design Directions

Nike+ 45 Grand

Invitation-only health club 45 Grand takes the Nike+ brand into luxury territory, serving as an aspirational flagship for other Nike+ Studios and ...

Nike : 45 Grand : Nike+

Behaviours

Back-to-School Alphas

Gen Alpha are earning ‘aura points’ at the start of the school season thanks to skincare smoothies, smellmaxxing, hiring glam squads and sanitising...

Youth : Culture : Gen Alpha

Futures 100

Futures 100 Innovators: Finalists

We present the shortlist for our Futures 100 Innovators Awards, featuring the 10 leading innovators, disruptors and change-makers across 10 industr...

Futures 100 Innovators

Viewpoints

Gen Z are shaking up the elitist art world

The art world is on the cusp of major change. Here’s how Paul Hill, the 22-year-old founder of Strada, is empowering the next generation of artists...

Youth : Luxury : Art

News

Anti-pollution Detox Dust and other stories

In today’s daily digest: 11 Honoré promotes the luxury plus-size market, Floyd Mayweather democratises boxing and radio lives on for Generation Z.

Fashion : Beauty : Drink

Big Ideas

Conscious Cities

Architecture is increasingly drawing on neuroscience to understand how we perceive and interact with spaces.

Architecture : Neuroscience : The E-motional Economy

Macro Trends

The Synthocene Era: Merging Human and Machine Intelligence

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what...

Technology : Artificial Intelligence : Society

Big Ideas

Five Future Job Roles for the C-Suite

New leadership roles will be realised in the next decade as businesses navigate new working paradigms and respond to evolving customer, employee an...

Workplace : Society : Technology

Macro Trends

The Optimised Self

Humanity is on a quest. It is not a quest for perfection, but for optimisation – to be the optimal versions of ourselves, the most effective and th...

Optimisation : Health : Wellbeing

Viewpoints

The Power of Precision Micro-Influencing

In the fervour of elections, micro-influencers wield significant power, showing how citizens are placing more value and trust in the voices of thei...

Media : Society : Election

Big Ideas

Healthy kids campaigns

A series of new food industry initiatives aim to inspire and deliver healthier eating among children by targeting parents, schools and care-givers.

Food : Healthy Eating Design : Children

Trend Tracker

The Optimised Self

Identified by LS:N Global in 2015, The Optimised Self charts a widespread consumer quest for personal optimisation.

The Optimised Self : Wellness : Health

Macro Trends

Revelation Brands

The digital revolution promised to save us time, but instead we are busier than ever. It promised to broaden our horizons, but left us trapped in a...

Discovery : Chance : Serendipity

Communities

Live Streamers

Live Streamers live their lives through the lens of Periscope, sharing their thoughts, their talents, even their daily dog walks, with thousands ...

Live Streamers : Periscope : Consumer Tribe

Viewpoints

Targeting Ultra-high-net-worth Individuals on Social Media

Social media specialist Lily Power argues that getting digitally social with the 1% is all about exclusivity, authenticity and tapping into women ...

Luxury : Advertising & Branding : Retail

Markets

Kitchen Futures

The kitchen of 2040 will entertain and educate us, will help us to be more space- and energy-efficient, will be personalised to our needs, and will...

Kitchen : Ikea : Philips

Communities

Untethered Luxurians

Challenging what it means to be wealthy, this community has chosen a lifestyle that prioritises freedom and self-fulfilment over a settl...

Luxury : Travel : Hospitality

Futures 100

Futures 100 Innovators: February

We uncover the next 10 innovators to watch as part of our Futures 100 Awards, which highlight those brands, businesses and people innovating for ch...

Futures 100 Innovators

Micro Trends

AI Edu-play-tion

Meet the innovators using generative artificial intelligence to re-imagine screen-free educational play time for children.

AI : Gen Alpha : Education

Micro Trends

Privacy Hardware

As digital privacy and data breaches become pertinent issues, physical tools and devices are being designed to shield citizens’ identities.

Technology : Advertising : Surveillance

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