London – The luxury department store has donated their expertise and services to Fashion Re-Told, a standalone pop-up store in aid of NSPCC, in which all proceedings will go towards supporting the charity’s London services.
With the help of Cadogan, another long-standing partner of NSPCC, the team have provided a location, retail expertise and mentoring, luxury customer service and visual merchandising assets for the charity store. ‘The store’s interior scheme is distinctive and playful – but retains the luxurious boutique feel you would expect from Harrods, while the product selection encompasses a wide range of high-end designer items,’ says Alex Wells Greco, Harrods’ head of visual merchandising.
The collection of new and donated products was also selected by a team from Harrods and includes menswear, womenswear, childrenswear and accessories.
For another example of a brand that is demonstrating philanthropic enterprises, see our story on Selfridges’ charity pop-up.