digital fandom

Cannes Lions 2024: Three Key Conversations

Big Ideas

Cannes Lions 2024: Three Key Conversations

Cannes Lions featured more talks, more networking and more brand houses than ever before as the advertising and communications industries convened ...
Cannes Lions : Creativity : Community
Foresight Friday: Simar Deol, foresight analyst

News

Foresight Friday: Simar Deol, foresight analyst

Every Friday, The Future Laboratory team offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Foresight : Digital Fandom : Cultural Trends
These meta-tennis balls track real-time play

News

These meta-tennis balls track real-time play

Universal token Metakey is working with the Australian Open tennis championship to offer a collection of generative non-fungible token (NFT) tenni...
Media : Tech : Tennis
Drake offers fans a virtual tour of his home

News

Drake offers fans a virtual tour of his home

Transforming his home into a virtual boutique, Drake is offering fans a chance to visit his sprawling, 50,000-square-feet mansion through a virtual...
Retail : Media & Entertainment : Youth
Kanye West’s music gadget lets you customise his songs

News

Kanye West’s music gadget lets you customise his songs

With a growing number of consumers expressing interest in creative ventures, the musician has unveiled a gadget that allows people to customise any...
Media And Entertainment : Technology : Music-powerment
Rario digitises cricket fandom through NFTs

News

Rario digitises cricket fandom through NFTs

The platform enables ownership of popular cricket moments in the form of images, video or audio, and plans an interactive fan club for engaging wit...
Media & Entertainment : Technology : Sports & Leisure
Beats hosts Brazil’s first Instagram reality show

News

Beats hosts Brazil’s first Instagram reality show

Beats, a beverage brand by Ambev, is driving new forms of fan support through a reality show on Instagram.
Technology : Social Media : Entertainment
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