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Big Ideas
Kindness of strangers
Global – Partners In Grind is an email chain designed to help people stick with positive changes to their daily routine.
Partners In Grind
:
Accountability Buddy
:
Motivation
Big Ideas
Sci-fi stories
Global – Microsoft has released a free e-book written by nine sci-fi authors who were given unprecedented access to its R&D department.
Microsoft
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Short Stories
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Fiction
Micro Trends
Life-saving Campaigns
Who says advertising can't save the world?
DDB North America
:
Leo Burnett
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WATERisLife
Big Ideas
Cable television show becomes shoppable video
US – The most recent episode of US sitcom Cougar Town turned into 30 minutes of product placement, when the series collaborated with Target to cr...
Shoppable Videos
:
WireWAX
:
Convergence Retail
News
Mechanical mixers: Bar offers robotic experience
Milan – Italian architect Carlo Ratti and his team from Massachusetts Institute of Technology have created MakrShakr, a new robotic bar that l...
App
:
Shaking
:
Bespoke Drink Combinations
News
Book of cards: Future goes down to the WIRE
Zurich – Think tank WIRE, the Web for Interdisciplinary Research and Expertise, has released a file-card publication called Mind the Future, a comp...
Contemporary
:
Compendium
:
Mind The Future
Macro Trends
Enlightened States
The experience economy is pivoting towards personal transformation as the public imagination looks inwards, favouring self-discovery over shared sp...
Experience
:
Wellness
:
Leisure
Markets
Flat Age Society: Retail strategies
Designing stores for Flat Age consumers – those men and women aged 50 and over who are revving up rather than slowing down – is an experienti...
Boomers
:
Simon Stacey
:
Household Design
News
Les Mills and Adidas unveil workout rewards programme
Fitness platform Les Mills and sportswear giant Adidas are deepening their collaboration with the launch of Move, Earn & Swap, a rewards initiative...
Sports
:
Youth
:
Community
News
Seymourpowell launches AR tourism app
Stirling has become a fully augmented tourist destination thanks to a new AR app developed by renowned design agency Seymourpowell, which worked wi...
Travel & Hospitality
:
Technology
:
Media And Entertainment
News
The Interview: Deepali Nandwani on India’s new luxury mindsets
As India’s middle class swells, the impact of Covid-19 on local luxury sales was notable in 2020, with local sector expert Deepali Nandwani speakin...
Luxury
:
Retail
:
Fashion
Big Ideas
Netflix and craft
US – Netflix has launched a do-it-yourself personal trainer app as part of its consumer-facing Make It project.
Netflix
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Brand Educators
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DIY
Big Ideas
Style and influence
China – Fashion app Lawo seamlessly brings together influencer marketing and luxury styling.
Lawo
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Influencer Marketing
:
Luxury Futures
Big Ideas
Fashion forward
Global – Yoox Net-A-Porter Group (YNAP) has turned to IBM to enhance its e-commerce experience.
Yoox Net-a-Porter
:
IBM
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E-commerce
Big Ideas
Data marketing
World Retail Congress 2015 – Consumers are sharing their personal data more willingly than ever, but they expect to receive something in exchange.
Aimia
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World Retail Congress 2015
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Data Privacy
Big Ideas
Super-smartwatches
New York – The total value of the smartwatch market will surpass that of the conventional watch industry within the next four years, according to t...
WorldWatchReport
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Digital Luxury Group
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Apple Watch
News
Preview: Altruvation
Global – This week’s microtrend examines the big brands mixing altruism and open-source innovation.
Toyota
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Tesla
:
Kering Group
Viewpoints
Rei Inamoto: This is micromedia’s moment
We are entering an age of micro-communication, says Rei Inamoto, chief creative officer at AKQA.
AKQA
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Emoji
:
Instagram
Big Ideas
Audio advice
US – The answers to all of life’s tough questions can be found in the palm of your hand, according to new app Counsel.
Jelly
:
Counsel
:
Stranger Liasons
Big Ideas
Stratos smart card
The cashless future has a new pin-up in Stratos, a smart card that combines every piece of plastic into one bluetooth-enabled service.
Stratos
:
Smart Card
:
Cashless Futures
Big Ideas
Pill helps the whole body function optimally at night
Researchers at McGill University have demonstrated new ways for medicine to help ease the stress associated with working irregular hours.
Circadian Rhythm
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Sleep
:
Medicine
Big Ideas
Pizza Hut tests ‘subconscious menu’ in UK stores
Pizza Hut has tested a new tablet-based ordering service across its 300 UK branches that uses retina-scanning to help diners choose their food.
Pizza Hut
:
Subconscious Menu
:
Generation D
News
Solar reality: Artist simulates Nevada energy plant in New York
New York – Irish artist John Gerrard has created a virtual solar power plant for a large-scale installation at Manhattan’s Lincoln Center.
Virtual Worlds
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Art
:
John Gerrard
Big Ideas
Dyson to launch a smart, robotic vacuum cleaner in 2015
UK – Early feminists dreamed of a world in which devices – not women – would scrub and clean floors all day. This week, vacuum cleaner king Dyson h...
Dyson
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Internet Of Things
:
Awakening Tech
Big Ideas
Generation X suffers from a weak identity
Generation X is the neglected middle child, stuck between the Millennials and Baby Boomers, according to a report by Pew Research Center.
Generation X
:
Pew Research Center
:
Millennials
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