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Stat: YouTube is the number one place for Gen Alpha to see ads

News

Stat: YouTube is the number one place for Gen Alpha to see ads

For a new report published in February 2024, Precise TV and Giraffe Insights surveyed 2,000 US-based kids aged 2–12 and their parents to analyse th...

Gen Alpha : Youth : Media

Stat: Anime’s popularity among American Gen Z reaches a historical high

News

Stat: Anime’s popularity among American Gen Z reaches a historical high

In a new report published in January 2024, Polygon revealed that anime’s popularity is growing among US-based Gen Z like never before.

Pop Culture : Media : Youth

Margot Robbie and Barbie upgrade merchandise with World Tour book

News

Margot Robbie and Barbie upgrade merchandise with World Tour book

Margot Robbie, the star and producer of the Barbie-themed blockbuster film, has collaborated with her stylist Andrew Mukamal to create an exclusive...

Pop Culture : Media : Fashion

Big Ideas

Brand Innovation Debrief: Elf Beauty

In 2023, Elf Beauty secured its position as Gen Z’s cosmetics brand of choice. From duping Dior to capitalising on Jennifer Coolidge’s rebounded ce...

Beauty : Gen Z : E.l.f Beauty

The Big Idea: Decolonising Data Privacy

News

The Big Idea: Decolonising Data Privacy

In this report, we discussed how to earn and retain consumers’ trust via ethical data handling strategies, learning from Indigenous cultures priori...

Data : Technology : Decolonisation

Future Forecast 2024: Pop Culture & Media

Micro Trends

Future Forecast 2024: Pop Culture & Media

A saturated media environment has left consumers tired of old news formats. Instead, they want new forms of stimulation and entertainment that can ...

Media : Pop Culture : Entertainment

The Big Idea: Snap’s Retail Play

News

The Big Idea: Snap’s Retail Play

Facing stiff competition in the social media market, Snapchat’s developer is bringing its expertise in augmented reality to advertisers, online sto...

Snap Inc : Ar : Retail

The Campaign: Adidas Rivalry turns to ballroom and breakdancing in new ad

News

The Campaign: Adidas Rivalry turns to ballroom and breakdancing in new ad

In a strategic and timely move that transcends mere sportswear marketing, Adidas Rivalry has used the realms of ballroom and breakdance battles to ...

Adidas : Advertising : LGBTQ+

The Trend: Danse Macabre

News

The Trend: Danse Macabre

Taking dark humour to the next level, Gen Z are using death as a day-to-day source of cringe comedy – but also relatability.

Pop Culture : Media : Gen Zalpha

The Viewpoint: Black art matters in Web3

News

The Viewpoint: Black art matters in Web3

British artist Nubianizm explains how a new generation of Black visual artists find solace, community and compensation on the blockchain.

NFTs : Web3 : Identities

The Space: Intuit Mailchimp enters Design Museum to question the future of emails

News

The Space: Intuit Mailchimp enters Design Museum to question the future of emails

Back in October 2023, London’s Design Museum unveiled its immersive exhibition, Email is Dead, in collaboration with email and marketing automation...

Pop Culture : Media : Emails

Future Forecast 2024: Technology

Micro Trends

Future Forecast 2024: Technology

Rapid advances in technology are creating a new pool of consumers who are happy to leave the social, economic and political crises of the real worl...

Technology : Health & Wellness : Society

Foresight Friday: Alice Crossley, foresight analyst

News

Foresight Friday: Alice Crossley, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Alice C...

Foresight : COP28 : Climate Crisis

Google reveals popular searches in yearly summary

News

Google reveals popular searches in yearly summary

Google’s Year in Search report offers a comprehensive look at the trending topics in the past year, including recipes, tv shows, films and songs.

Pop Culture : Media : Bollywood

News

Fashion brand Alohas turns bad publicity into viral video

Fashion brand Alohas has cleverly turned what started as a PR mishap into a viral marketing campaign.

Fashion : Marketing : Viral Videos

Stat: Gen Z’s Spotify listening habits are driven by mood and nostalgia

News

Stat: Gen Z’s Spotify listening habits are driven by mood and nostalgia

Each year, Spotify publishes its Spotify Wrapped campaign, providing users with bespoke analytics about their listening habits, as well as a compil...

Music : Pop Culture : Media

Ad uses dark humour to campaign against pension funds investing in fossil fuels

News

Ad uses dark humour to campaign against pension funds investing in fossil fuels

Academy Award-winning actress Olivia Colman has taken on the role of Oblivia Coalmine, a latex-clad oil executive, in a campaign video by Make My M...

Sustainability : Media : Pop Culture

Foresight Friday: Olivia Houghton, deputy creative foresight editor

News

Foresight Friday: Olivia Houghton, deputy creative foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy creative foresight...

Foresight : AI : Magazines

Stat: How female style media is failing women

News

Stat: How female style media is failing women

What are women looking for in style media? Lifestyle publication Hurs has partnered with research agency The Mix to uncover how media can reclaim i...

Beauty : Society : Wellness

Forbes introduces AI search engine to grow reader engagement

News

Forbes introduces AI search engine to grow reader engagement

Business magazine Forbes has launched a beta version of a generative AI search platform named ‘Adelaide’ that will provide personalised searches fo...

Technology : Pop Culture & Media : AI

WeTransfer enlists The Bear star to attract content creators

News

WeTransfer enlists The Bear star to attract content creators

WeTransfer wants to become a go-to tool for content creators. In a new campaign, the file-transferring giant has partnered with cult series The Bea...

Food : Pop Culture : Media

Home States Futures: Residential Retail

Macro Trends

Home States Futures: Residential Retail

With hybrid working becoming the new normal, global retail footfall in decline and the loss of third spaces, the home is shifting from a fundamenta...

Retail : Home : Technology

The Great Concert Comeback

Viewpoints

The Great Concert Comeback

Between silver chrome cowboy hats and a supercharged local economy, foresight analyst Simar Deol unveils how live concerts are serving much more th...

Entertainment : Music : Media

Podcast: Sarah Wilson on Resilience Culture

Podcasts

Podcast: Sarah Wilson on Resilience Culture

The Future Laboratory co-founder Martin Raymond speaks to Australian author, broadcaster and entrepreneur Sarah Wilson about the importance of fost...

Podcast : Back To The F**kture : Australia

TikTok Travel Agents

Micro Trends

TikTok Travel Agents

Digital collectives are tapping into algorithms to create a new iteration of hyper-relatable ‘travel agents’ for the influencer era.

Travel : Media : Hospitality

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