charity

The Salvation Army introduces easy donations for hotel guests in Brazil

News

The Salvation Army introduces easy donations for hotel guests in Brazil

The Salvation Hanger initiative, launched in São Paulo, simplifies the donation process for Sheraton Hotels & Resorts guests, encouraging them to g...
Fashion : Sustainability : Society
Recipe creates QR-coded tv ad for Turkish earthquake charity Ahbap

News

Recipe creates QR-coded tv ad for Turkish earthquake charity Ahbap

As news of the earthquake in Turkey and Syria disappears from mainstream news, London-based advertising agency Recipe has released a new tv advert ...
Design : Advertising & Branding : Technology
British charity shops open doors on Depop

News

British charity shops open doors on Depop

The Charity Seller Programme will help integrate high street stalwarts like Oxfam and The British Heart Foundation onto the digital fashion resale ...
Retail : Fashion : Sustainability
Children’s fairytales are being rewritten for resilience

News

Children’s fairytales are being rewritten for resilience

The Great Ormond Street Hospital charity is retelling classic stories to support young people in facing life’s challenges.
Youth : Health And Wellness : Society
CALM beers ease men’s mental health conversations

News

CALM beers ease men’s mental health conversations

With some men finding it difficult to talk openly about mental health, suicide prevention charity Campaign Against Living Miserably (CALM) is partn...
Food : Drink : Health And Wellness
Augmented statues educate children on black history

News

Augmented statues educate children on black history

Non-profit organisation BLAM is educating children on historical black figures with its new augmented reality (AR) app, History Bites.
Society : Charity : Education
Stat: Gen Z are engaging more in charitable giving

News

Stat: Gen Z are engaging more in charitable giving

During Covid-19, Generation Z have donated more often than usual – and are planning to continue this charitable spending in the next three months.
Youth : Stat : Statistic
Seva’s search engine enables charitable clicks

News

Seva’s search engine enables charitable clicks

Seva is a new search engine that allows people to engage in charitable giving simply by browsing the internet.
Technology : Media : Society
Black Lives Matter: the business response

Big Ideas

Black Lives Matter: the business response

Global brands and their employees are using their reach and influence to support the Black Lives Matter movement and the future progression of blac...
Black Lives Matter : Society : Campaign
Covid-19: A coming-of-age film supporting Nigerian families

News

Covid-19: A coming-of-age film supporting Nigerian families

Supermodel Alton Mason is using his role in short film Rise in Light to assist vulnerable families in the wake of Covid-19.
Society : Covid-19 : Entertainment
Optus donates internet access to Australian children

News

Optus donates internet access to Australian children

The telecoms firm has created an animated ad to promote its data donation initiative.
Media : Technology : Generation Alpha
Thought-starter: Is data reliance affecting brand creativity?

News

Thought-starter: Is data reliance affecting brand creativity?

Mike Buonaiuto, executive director of communications agency Shape History, considers the impact of algorithms on creativity.
Data : Charity : Algorithms
Under the influence

News

Under the influence

Toronto – A new campaign by Drug Free Kids Canada aims to educate teenagers about the dangers of driving while under the influence of drugs.
Faction Marketing : Canada : Brandstanding
A different uniform

News

A different uniform

New York – Unicef has partnered with the H&M Foundation to create a jacket that visualises the stages of early childhood development.
H&M Foundation : Brandstanding : Unicef
Mosquito killer

News

Mosquito killer

Rio de Janeiro – A billboard is just a billboard, until it saves a life, which is what the Mosquito Killer Billboard is attempting to do in Brazil.
Life-saving Campaigns : Billboards : Brazil
Melbourne Food and Drink Safari

Micro Trends

Melbourne Food and Drink Safari

At the centre of the Australian creative industry, Melbourne’s food and drink sector celebrates wellbeing, community and social enterprise.
Melbourne : Australia : Safari
Billboard uses facial recognition

Big Ideas

Billboard uses facial recognition

London – A new billboard campaign from domestic abuse charity Women’s Aid uses facial recognition software to encourage passers-by not to turn a bl...
Women's Aid : Look At Me Campaign : Awakening Tech
The Undesirables: Why do we have a problem with sustainable products?

Viewpoints

The Undesirables: Why do we have a problem with sustainable products?

Marks & Spencer has launched a range of sustainable footwear – but does it have the high-street look?
Sustainability Futures : Marks & Spencer : Blue Marine Foundation
Charity invites mobile users to donate their screens as advertising space

Big Ideas

Charity invites mobile users to donate their screens as advertising space

Charitable organisation Doctors of the World is asking people to donate their mobile screens to advertise on its behalf.
Doctors Of The World : Donations : Smart Philanthropy
All in a good cause: Ethical retailer shows a better side of materialism

News

All in a good cause: Ethical retailer shows a better side of materialism

London – A new store in east London is designed to show that materialism doesn’t have to be a dirty word.
One Good Deed Today : Donations : Smart Philanthropy
Fashion-conscious: Chloé collaborates with charitable art collective

News

Fashion-conscious: Chloé collaborates with charitable art collective

London – Contemporary art collective and charity Studio Voltaire has joined forces with fashion house Chloé on a range of limited-edition pieces.
Chloé : Studio Voltaire : The Athena Woman
Penny for London invites contactless card users to make micro-payment donations

Big Ideas

Penny for London invites contactless card users to make micro-payment donations

Micro-payments have hit the charity world with the launch of Penny for London (PfL), an incentive scheme that enables people to donate as...
Penny For London : Smart Philanthropy : The Mayor's Fund For London
Ritz-Carlton Washington DC lets guests swap charity work for hotel perks

Big Ideas

Ritz-Carlton Washington DC lets guests swap charity work for hotel perks

The Ritz-Carlton Washington DC has offered its guests the opportunity to give back to the local community with its Do Good, Feel Good package.
Ritz-Carlton : DC Central Kitchen : Smart Philanthropy
Life-saving Campaigns

Micro Trends

Life-saving Campaigns

Who says advertising can't save the world?
DDB North America : Leo Burnett : WATERisLife
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