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Emily Medd: SEEN Connects

Viewpoints

Emily Medd: SEEN Connects

Why influencer marketing is no longer the preserve of the big brands.

SEEN Connect : Influencer Marketing : Emily Medd

Preview: Fast Fabrication

News

Preview: Fast Fabrication

Global – A burgeoning revolution in robotics is enabling apparel and footwear brands to adopt automated manufacturing systems that have proven diff...

Automated : Reebok : Manufacturing

Fast Fabrication

Micro Trends

Fast Fabrication

A burgeoning revolution in robotics is enabling apparel and footwear brands to adopt automated manufacturing systems that have proven difficult to ...

Adidas : Automation : Workplace Futures

The Future of Service: Part 2

Markets

The Future of Service: Part 2

Empowered in-store staff, new loyalty offerings and humanising technology will radically transform the future of service.

Future Of Service : Customer Service : Retail Futures Report 2017

News

Future threads

Berlin – Adidas has opened a pop-up store that enables visitors to design their own knitwear.

Adidas : Knitwear : Berlin

Monotype: Beyond Authenticity

Viewpoints

Monotype: Beyond Authenticity

The type foundry on winning consumer trust through co-creation, transparency and typography.

Monotype : Trust : Typography

Sporting dystopias

News

Sporting dystopias

Global – Adidas has released its latest Y-3 fashion film, inspired by a futuristic dystopia.

Adidas : Advertising : The Dislocated World

News

Trainer tours

US – Foot Locker has launched an audio guide that augments the in-store shopping experience.

Foot Locker : Nike : Adidas

Kink in the chain

Big Ideas

Kink in the chain

US – Labour abuses are widespread in the fashion industry, according to a new report by KnowTheChain.

Know The Chain : Whole-systems Thinking : The Apparel And Footwear Benchmark

Biofabricate: Review

Big Ideas

Biofabricate: Review

At the annual summit for the emerging world of grown materials, speakers revealed how biotechnology is facilitating a new material revolution.

Biotechnology : Material Futures : New York

News

Warming up

New York – Snapbac is a range of sports apparel designed for the crucial moments before and after a workout.

Snapbac : Wellness : Precovery

News

Secret society

London – Adidas has launched a dark social marketing campaign to promote its Glitch trainers, which are not available to buy in stores.

Adidas : Dark Social : Opt-in Culture

Ich love athleisure

News

Ich love athleisure

Global – The new Palace and adidas collaboration celebrates the trend for athleisure with a tongue-in-cheek video.

Athleisure : Palace X Adidas : Adidas

Sustainable footprints

News

Sustainable footprints

US – Adidas has released a new range of sustainable trainers made from plastic bottles.

Whole-system Thinking : Adidas : Parley For The Oceans

Head in the game

News

Head in the game

US – Adidas has developed a hoodie that is designed to help athletes to stay focused.

Adidas : Zero Negative Energy : #FindFocus

Spring/summer 2017 Fashion Week: Part 2

Design Directions

Spring/summer 2017 Fashion Week: Part 2

In the second part of our fashion week coverage, LS:N Global examines the continuing influence of Athleisure on many designers, as well as more exp...

Fashion Week : Chanel : Digital Luxury

Festival of Marketing Review

Big Ideas

Festival of Marketing Review

Truth in advertising, the potential of dark social and the problem with stereotypes were just some of the themes at this year’s Festival of Marketing.

Festival Of Marketing : Trust : Influencer Marketing

Big Ideas

Team Tango

Global – Adidas is introducing its own network of dark social influencers, known as Tango Squads.

Anti-authenticity Marketing : Adidas : Dark Social

Youth Marketing Strategy NYC 2016: Review

Big Ideas

Youth Marketing Strategy NYC 2016: Review

At the latest Youth Marketing Strategy (YMS) NYC show, youth culture experts spoke about the importance of experiences, authenticity and community-...

YMS NYC : Gen Viz : Anti-Authenticity

News

Broad steps

Global – Adidas has joined forces with artist Pharrell Williams to create a collection that celebrates diversity.

Adidas : Pharrell : New Bricolage Living

Gap transparency

Big Ideas

Gap transparency

US – Gap has emphasised the importance of transparency in manufacturing by releasing the names of its suppliers.

Gap Inc. : Transparency : Clothing Manufacturing

Influencer Market

Markets

Influencer Market

Influencer marketing enables brands to engage with fiercely loyal communities in an authentic and seamless way.

Influencer Market : Gen Viz : Anti-authenticity Marketing

News

Hear no evil

Global – A new campaign by Adidas urges viewers to ignore social media chatter to unlock their full potential.

Trolling : Social Media : Adidas

Branded Content Market: Part 2

Markets

Branded Content Market: Part 2

For branded content to move forward, brands must embrace experimentation and an Anti-authentic attitude.

Branded Content : Virtual Reality : Anti-authentic

Branded Content Market: Part 1

Markets

Branded Content Market: Part 1

Brands are trusting in the creative intuition of specialist teams to create groundbreaking digital projects.

Branded Content : Revelation Brands : Anti-authenticity Marketing

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