Berlin – Adidas has opened a pop-up store that enables visitors to design their own knitwear.
The pop-up, which is open until 11 March 2017, is designed to test localised and personalised consumer experiences, and is located inside the Bikini Berlin shopping centre.
High-end personalisation tools such as body-scanning technology and motion-responsive video projections enable visitors to get hands-on with the design and production of their garment, and ensure an exact fit. The ‘sport-to-street’ knitted Merino wool sweater is designed, fitted and produced in-store, and ready to wear in a few hours.
The store marks the first milestone for STOREFACTORY, a research project that aims to better understand how flexibility in production can be used to offer meaningful digital experiences and customisation for consumers.
See how adidas has previously examined material and process innovation in footwear with its Futurecraft series in our Briefing report.