'communications'

Better Bikercore

Micro Trends

Better Bikercore

If happiness is a long bike ride with a good destination, these fashion innovators are cycling straight towards sustainability, style and inclusivi...
Fashion : Sports & Leisure : Sustainability
India ventures into cultivated seafood with Neat Meatt biotech partnership

News

India ventures into cultivated seafood with Neat Meatt biotech partnership

The Indian government is spearheading an unprecedented initiative in collaboration with cultivated meat start-up Neat Meatt Biotech to develop cell...
Sustainability : Food & Drink : Technology
In (Birth) Control

Micro Trends

In (Birth) Control

The birth control landscape in the US will change when male-based methods hit the market, bringing with them a potentially profound social impact.
Health : Wellness : Contraception
Mytheresa makes luxury shopping hyper-immersive with Apple Vision Pro app

News

Mytheresa makes luxury shopping hyper-immersive with Apple Vision Pro app

German luxury e-commerce giant Mytheresa leads the pack of retailers embracing the newly launched Apple Vision Pro technology.
Luxury : Technology : Retail
Roblox unveils seamless multilingual chat translation AI

News

Roblox unveils seamless multilingual chat translation AI

Roblox has announced the roll-out of a new AI translation model designed to convert text chats effortlessly in a variety of languages.
Technology : Pop-culture & Media : Gaming
NRF 2024 Retail’s Big Show: Community, Luxury and Loyalty

Big Ideas

NRF 2024 Retail’s Big Show: Community, Luxury and Loyalty

At the biggest retail conference in the US, all eyes were on experiential retail, the evolution of the luxury consumer and the critical role of loy...
Retail : Events : Luxury
Emerging Youth: Nigeria

Markets

Emerging Youth: Nigeria

Scarred by years of social unrest and a cost of living crisis, Nigerian Gen Z are split between hopes of creativity in local music and film and a g...
Youth : Nigeria : Nigeria
Spirits Innovations

Markets

Spirits Innovations

From glassless packaging to raicilla, sotol and aquavit, we are likely to see a variety of innovations in the spirits market in 2024 as it weathers...
Sustainability : Food & Drink : Technology
Stat: Edelman Trust Barometer 2024 reveals trust paradox amid rapid innovation

News

Stat: Edelman Trust Barometer 2024 reveals trust paradox amid rapid innovation

The 2024 Edelman Trust Barometer, a survey of 32,000 respondents across 28 countries conducted in November 2023, has highlighted a perplexing socie...
Trust : Finance : Brands
Greenpeace’s horror film-inspired campaign focuses on climate change villains

News

Greenpeace’s horror film-inspired campaign focuses on climate change villains

Staged like a spooky horror film, the latest ad campaign for Greenpeace uses humour to portray the chilling implications of three main environmenta...
Sustainability : Advertising : Branding
Ikea’s dupe Eureka Spiritsis campaign unveils kitchen luxury

News

Ikea’s dupe Eureka Spiritsis campaign unveils kitchen luxury

Ikea, known for affordable furniture and fittings, has taken a luxurious turn with a creative campaign by agency Mother depicting a fictional new b...
Luxury : Advertising : Design
Bettr Coffee is brewing sustainability with imperfect authenticity

News

Bettr Coffee is brewing sustainability with imperfect authenticity

Bettr, a coffee brand founded in 2011, has undergone a brand transformation to effectively communicate its brand ethos.
Coffee : Branding : Food & Drink
The Inkey List unveils mega-push for bio-active moisturiser

News

The Inkey List unveils mega-push for bio-active moisturiser

The Inkey List, known for its problem-targeted skincare products, has launched its biggest campaign yet to promote one of its hero moisturisers.
Beauty : Health & Wellness : Society
LG unveils two-wheeled AI agent designed for smart homes

News

LG unveils two-wheeled AI agent designed for smart homes

LG Electronics has introduced an innovative smart home AI agent at CES in January 2024 to redefine the concept of a zero-labour home.
Technology : Health & Wellness : Society
Tinder tackles Gen Z loneliness in new brand film

News

Tinder tackles Gen Z loneliness in new brand film

Dating app Tinder has launched a new ad for its UK audience, redefining the brand’s messaging to appeal to swipe-fatigued Gen Z and modern relation...
Advertising & Branding : Dating : Pop Culture & Media
The Space: Intuit Mailchimp enters Design Museum to question the future of emails

News

The Space: Intuit Mailchimp enters Design Museum to question the future of emails

Back in October 2023, London’s Design Museum unveiled its immersive exhibition, Email is Dead, in collaboration with email and marketing automation...
Pop Culture : Media : Emails
Future Forecast 2024: Beauty

Micro Trends

Future Forecast 2024: Beauty

Trends in the beauty sector are being turbocharged by TikTok, creating a large pool of consumers for whom the line between their real and filtered ...
Beauty : Future Forecast : Reports
Envisioning Tomorrows: Dubai Future Forum 2023

Big Ideas

Envisioning Tomorrows: Dubai Future Forum 2023

Described as the world’s largest gathering of futurists, Dubai Future Forum envisaged an array of futures, all focused on compassion, care and coll...
Dubai Futures Forum : Event : Tomorrow's Leadership
Six Luxury Brands Building Loyalty with NFTs

Big Ideas

Six Luxury Brands Building Loyalty with NFTs

Non-fungible tokens (NFTs) are catching their second wind, as fashion and luxury brands start to harness digital tokens as tools to build brand loy...
Luxury : Fashion : NFTs
Stat: TikTok ads have a positive impact on consumer trust

News

Stat: TikTok ads have a positive impact on consumer trust

Despite TikTok’s chokehold on younger consumers, many brands remain wary about marketing on the platform. But a recent of poll of TikTok users show...
Social Media : Pop Culture : Retail
Weight Loss Market Futures

Markets

Weight Loss Market Futures

As semaglutide injections and pills become the new normal, the weight loss market is entering a new era in which appetite suppressant treatments, d...
Weight Loss : Ozempic : Wearable Tech
BoF Voices 2023: The Creative Crossroads

Big Ideas

BoF Voices 2023: The Creative Crossroads

At The Business of Fashion’s Voices 2023 conference, the focus was on creative resilience, ethical and sustainable innovation, and how AI is reshap...
Luxury : Fashion : Beauty
Web Summit Lisbon 2023: Music Futures

Big Ideas

Web Summit Lisbon 2023: Music Futures

Web Summit Lisbon 2023 tuned into the future of music, delving into the destiny of musicians, their art and their evolving connection with fans.
Music : Senses And Music : Live Music
Stat: Alcohol industry’s health claims targeted at younger Australians

News

Stat: Alcohol industry’s health claims targeted at younger Australians

A study led by the George Institute for Global Health reveals that the alcohol industry is increasingly using health claims like ‘low calorie’, ‘lo...
Food & Drink : RTD : Nutrition
Future Five: Identities

Micro Trends

Future Five: Identities

As part of our Future Five 2024 report, we explore the shifts in identity that are all-important in understanding the consumer of tomorrow.
Identities : Future Five : Topics
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