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Macro Trends
The Sharded Self
Social media is changing how we interact, make decisions and form opinions. As we pin, post and preen our way to an ideal identity online, these ...
Social Media Hotel
:
Identity
:
Online
Macro Trends
Futuretainment
As audiences flock to immersive, convivial experiences, entertainers are blurring the distinctions between spectator and performer, digital and phy...
Gaming
:
Third Rail Projects
:
Immersive Theatre
Big Ideas
Retail analysis: Opening Ceremony's pop-up retail village at New York Fashion Week
Opening Ceremony hosts a pop-up in shipping containers
New York Fashion Week
:
Asian
:
Korean
Micro Trends
The Big Meat Up
Following the popularity of vegetarian, vegan, flexitarian and alternative diets in recent years, US consumers are re-evaluating their relationship...
Food
:
Meat
:
Health
Markets
Exertainment Market
As consumers look for new ways to inject fun into fitness, brands are introducing a range of platforms and services that combine entertainment and ...
Fitness
:
Entertainment
:
Wellness
Macro Trends
Boomers Now and Next: From Ageing to Becoming
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, s...
Generations
:
Boomers
:
Demographics
Macro Trends
Liberation Luxury
As global wealth fluctuates, a new mindset is emerging centred on curiosity, flexibility and footloose living. In order to meet these shifting prio...
Luxury
:
Travel
:
Hospitality
Big Ideas
South by Southwest Interactive 2013- Part 1
In the run-up to South by Southwest Interactive 2013, some press reports questioned whether it was still possible to find the next big thing at the...
Digital
:
Esther Dyson
:
Hater
Communities
Delhi Revivalists
A creative mela, or festival, is taking off in New Delhi’s Hauz Khaz Village. Alternative designers, fashionistas and foodies are putting their own...
Food
:
Tea Room Traditionalist
:
Typo-Preservist
Big Ideas
World Retail Congress 2023: Resilient Retail Futures
World Retail Congress 2023 in Barcelona explored how innovators are embracing purpose, transformation and resilience in the aftershock of global cr...
Technology
:
Retail
:
Sustainability
Micro Trends
Civic Ads
As society struggles with climate change, rising homelessness and unsafe infrastructure, brands are turning to advertising as a force for good.
Media
:
Advertising
:
Global
Big Ideas
The digital studio driving fashion’s open-source future
Jimmy Herdberg, co-founder of Swedish fashion studio Atacac, on how digitising the design and manufacturing process can foster more meaningful rela...
Fashion
:
Retail
:
Technology
News
A city-wide hotel network and embracing male make-up
Sweet Hotel takes up residence in former bridge houses, Fenty Beauty collaborates with BlameItOnKway, M&H Plastics develops sustainable plastic.
Hospitality
:
Beauty
:
Food
Design Directions
Future Food District
A digitally enhanced supermarket of the future, blending big data and community, is being showcased at Milan Expo 2015
Food Futures
:
Big Data
:
Retail Futures
Communities
Anti-luxurians
Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that represent a multifaceted future luxury consum...
Anti-luxurians
:
Fashion
:
Anti-authenticity
Big Ideas
Five Airlines Uplifting In-flight Wellness
Airlines are reviving luxury air travel, transforming the in-flight experience from exhausting to enriching and bringing wellness to 40,000 feet.
Travel
:
Hospitality
:
Wellness
Viewpoints
Gender Euphoria in VR
Award-winning director and self-taught game developer Cameron Kostopoulos believes virtual reality can and will be a place for empathy and safety, ...
Health & Wellness
:
Society
:
Media & Entertainment
Micro Trends
Elastic Agencies
Responding to the demands of Post-purpose Brands while facing rising inflation, creative agencies must embrace flexibility to keep clients and tale...
Design
:
Advertising & Branding
:
Technology
Big Ideas
Five evolutions of the future nightclub
With nightlife at risk, these young innovators are optimising a time of uncertainty by forming virtual allegiances and care collectives.
Youth
:
Nightlife
:
Leisure
Micro Trends
Mood-boosting Beauty
Cosmetics brands are taking cues from neuroscience to inform new products and support consumers with their skincare as well as their mental w...
Beauty
:
Health And Wellness
:
Neuroscience
Micro Trends
Soft Masculinity
In a world of toxic masculinity, a softer, more delicate and visibly feminine way to be a man is gaining prominence in East Asia and the West.
Youth
:
Beauty
:
New Masculinity
News
Looking Back: Health and Wellness in 2017
Spaces that promote self-care, a holistic gym and empowering Middle Eastern female athletes were just some of the highlights in health and wellness...
Health
:
Wellness
:
Travel
News
Tom Ford store combines technology with beauty, and other stories
In today’s daily digest: Breve phone helps you forget, East of England Co-op reduces waste, Re:scam tackles cybercrime, and other stories.
Technology
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Retail
:
Beauty
Design Directions
The Solar Kitchen Restaurant
Humans have always been subject to nature. After radical leaps in science and technology, people are learning to let nature dictate the pace again....
Sustainable
:
Solar Powered
:
Lapin Kulta Beer
Big Ideas
World Retail Congress 2024: The Value Contradiction
As the cost-of-living crisis continues, the equation between price point, value for money and consumers’ own values and ethics has never been so co...
Retail
:
Sustainability
:
Youth
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