Looking Back:
Health and Wellness in 2017

In 2017, wellness continued to evolve beyond a focus on physical wellbeing towards a much greater emphasis on emotional resilience. In line with this shift, new wellness studios and co-working spaces emerged, offering a more nuanced approach to self-care.

Los Angeles studio WMN Space pioneered this approach with its programme of moon circles, voice and sound baths, and meditation classes that encouraged women to come together and heal with like-minded individuals.

Similarly, forward-thinking co-working spaces became more attuned to the importance of fostering emotional intelligence in the workspace. A notable example was The Assemblage in New York, which provides meditation rooms and elixir bars that serve mood-enhancing non-alcoholic drinks, as well as traditional co-working spaces.

Nike kicked off the new year with a campaign that concentrated on female empowerment in the Middle East. The short film, What Will They Say About You?, built on the brand’s 2015 campaign, presenting several strong female figures to challenge the traditional stereotypes of women that have often pervaded Middle Eastern culture and hindered female athletes.

Featuring Olympic fencer Inès Boubakri, competitive figure skater Zahra Lari, Jordan’s first female boxing champion Arifa Bseiso and certified parkour trainer Amal Mourad, the focus is predominantly on sport, although the inclusion of singer Balqees Fathi and actress Fatima Albanawi, who narrates the advertisement in Arabic, demonstrates a wider support for female empowerment in the Arab world.

In the age of The Optimised Self, focusing solely on fitness is not enough. Fitness studios are now moving beyond classes to offer a more holistic vision of health.

KXU is the sister of boutique studio KX, a luxury private members’ club in Chelsea. Whereas KX costs £2,000 ($2,679, €2,271) to join and £575 ($770, €653) membership per month, KXU requires no fee and prices classes at just £24 ($32.14, €27.26).

As well as offering more than 80 classes that range from strength to cardio and stretch, the club has a five-room beauty and wellness clinic that includes a cryotherapy chamber, an infrared sauna and a sports clinic to highlight the importance of exercise recovery, an idea that will continue to grow in importance as we move into 2018.

Now that you know some of the health and wellness trends of the past year, find out where the industry is headed in 2018. Download our Future Forecast report here.