LS:N Global

Micro Trends

Moral Commerce

In the wake of Black Lives Matter, consumers are seeking brand allies and making shopping decisions informed by their socio-political values.

Retail : Finance : Sustainability

Micro Trends

Young Believers

The aesthetic, rituals and values of Christianity are being re-assessed and redefined by a younger, more socially conscious generation.

Youth : Generation Z : Branding

Design Directions

Vollebak

Vollebak is an extreme sportswear brand built for training the mind and not merely the body.

Vollebak : Extreme Sport : The Optimised Self

Communities

Young Vietnamese Luxurians

Ambitious, stylish and intelligent, young Vietnamese luxurians are taking full advantage of the country’s booming economy to access new shopping,...

Luxury : Vietnam : Vietnamese Luxurians

Markets

Men's media market

In a turbulent time for the men’s magazines sector, a raft of independently published man-zines offers a glimpse of the future.

Publishing : The Green Socer Journal : Hello Mr

Micro Trends

Auto Entertainment

The car sector is drawing from virtual platforms, extended reality and even cryptocurrencies to create immersive and entertaining in-vehicle experi...

Mobility : Entertainment : Technology

Markets

Luxury Futures 2016: Part 2

In part 2 of our Luxury Futures Market, we examine why brands need to respond quickly to invest in the best creative talent in digital technolo...

Luxury Futures 2016 : Luxury On Demand : Anti-authenticity Luxury

Viewpoints

Why Gaming is Your Next Brand Touchpoint

Matt Hay, founder of customer collaboration platform Bulbshare, explores how gaming has become the most prized category in the media landscape than...

Gaming : Technology : Consoles

Communities

Beauty Backlashers

This community is actively rejecting the prevailing narratives in the beauty industry and searching for brands, products and processes that enable ...

Beauty : Community : Identity

Design Directions

Synth-aesthetic Evolution

From dystopia to delight, an AI-aesthetic Revolution is transforming how we perceive and embrace artificial intelligence.

Design : AI : Artificial Intelligence

Micro Trends

Eco Clubs

Eco-anxious clubbers are inspiring venue owners and festivals to consider cleaner, more sustainable practices to protect the environment.

Travel : Sustainability : Leisure

News

Volvo creates a consumerist world of excess while Ace Hotel strips back

Consumers tire of Twitter, the foraging movement in craft beer, Cobe designs a wellness charging station for people and cars.

Auto : Hospitality : Retail

News

Stella Kids showcases diversity in ballet, while AI starts hiring

GROWN gives adaptogens a makeover, reframing dieting beyond the female market, AI diagnoses health conditions, how online retailers can avoid costl...

Technology : Health : Wellness

Communities

NuRo Male

A gentleman for the 21st century, the New Urban Romantic combines a Bleisure lifestyle with a keen interest in style and culture.

Design : Bars : Masculine

Macro Trends

Bleisure

If you talk about the pressures of work, you are probably a Generation Joneser. And if you still believe in the work/life balance, you are one of o...

Business : Leisure : Work

Big Ideas

Cannes Lions 2023: AI Mania and the Meh-taverse

The 2023 Cannes Lions International Festival of Creativity delved into AI obsession, the future of influencer marketing and a lukewarm depiction of...

Media : Advertising : Technology

Markets

Future Forecast 2017

LS:N Global’s Future Forecast highlights the key trends set to make your business more profitable, innovative and attuned to consumers’ needs in 20...

Trend Predictions : Beauty : Wellness

Design Directions

Kinetic Nature

The poetic properties of nature are being emulated through kinetic design.

Weather : Sound : Senses

News

FYP-A makes activist kidswear while Keeps prescribes personalised hair loss treatments

Amazon Echo Look teams up with Condé Nast, Som conveniently promotes sleep, technology affects people’s attitudes to shoplifting.

Fashion : Wellness : Retail

Micro Trends

Crowdsourced Companions

Digital apps are reviving physical meetings, helping despondent members of Generation Z to expand their social groups in safe and meaningful ways.

Youth : Media : Digital

Micro Trends

Studio Stores

Faced with declining footfall and fallout from coronavirus, retailers are reclaiming their stores as multimedia hubs for content creation.

Retail : Media : E-commerce

Macro Trends

Neo-Tolkienism

There is a something afoot, a cultural shift that has been rumbling in the undergrowth of society for the past 10 years and is finally roaring to ...

Futuretainment : Storytelling : Fantasy

Markets

Sustainability Market

Business is adopting a Whole-system Thinking approach that replaces the ruthless pursuit of profit with a tripartite system that gives equal weight...

Whole System Thinking : Sustainability Futures : The Immortal Brand

Micro Trends

Alternative Spirituality

Spirituality and folk religion are gaining cult online followings, allowing Generation Z to regain control in a global climat...

Youth : Wellness : Digital

Design Directions

Little Printer

The smartphone may increasingly dominate our lives, but we still yearn for tangible mementos of who we are. As the topic of digital versus print co...

Tactile : Cloud Technology : BERG

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