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Macro Trends
The Betterverse
The metaverse has become the new multi-trillion-dollar digital frontier for all that is immersive, engaged and virtual. Here we examine how organis...
The Metaverse
:
Media & Technology
:
Society
Big Ideas
Meet Tomorrow’s Alternative Investors
With traditional systems of monetary value and exchange under threat, four emerging investment communities are ushering in a new dawn for alternati...
Finance
:
Society
:
Youth
Micro Trends
Crypto-and-Mortar
With more consumers investing in virtual assets, bricks-and-mortar retailers are exploring ways to market and sell NFTs in physical shopping spaces.
Retail
:
Media
:
NFTs
Macro Trends
Faction Marketing
Desensitised to authenticity, and spoiled by the know-everything, see-everything transparency culture of the web, consumers are once more suspendin...
Fact
:
Fiction
:
Fake
Macro Trends
The Convergence Economy
Look to retail spaces, products, hospitality and entertainment these days and, increasingly, there’s one distinctive theme: it’s difficult to tel...
The Convergence Economy
:
Beth Bentley
:
ShopperTrak
Markets
Post-hype Sneaker Market
The future of the sneaker market is evolving beyond hype as brands tackle innovation, sustainability and shifting consumer demands to stay competit...
Fashion
:
Fandom
:
Sneakers
Big Ideas
Future Forecast 2023: Fashion
From dystopian aesthetics and lab-based textile alternatives to the growth of resale platforms and monetised archives, we look ahead to fashion in ...
Fashion
:
Design
:
Sustainability
Podcasts
Podcast: Bethany Koby-Hirschmann on Kids and Tech
The Future Laboratory co-founder Martin Raymond speaks to techno-optimist Bethany Koby-Hirschmann about the importance of a healthy relationship be...
Podcast
:
Society
:
Back To The F**kture
News
These meta-tennis balls track real-time play
Universal token Metakey is working with the Australian Open tennis championship to offer a collection of generative non-fungible token (NFT) tenni...
Media
:
Tech
:
Tennis
News
Qatar’s flexible stadium is a nod to sustainable sports futures
Responding to the commonly unsustainable nature of large sporting venues, Qatar has unveiled a demountable stadium ahead of the FIFA 2022 World Cup.
Architecture
:
Sustainability
:
Modular Design
Viewpoints
Why Maslow needs a reboot
Former CEO of Livity, Sam Conniff Allende, argues that Maslow’s Hierarchy of Needs should be amended to reflect the changing face of leadership.
Workplace
Viewpoints
What the fuck have M****NNIALS ever done for us?
Why this much-maligned generation deserves our appreciation, not our disdain.
Millenials
:
Tech
:
Innovation
Viewpoints
An unshared future
Fears are growing that the sharing economy model is not as benign as it first appeared.
The Sharing Economy
:
Airbnb
:
Uber
Viewpoints
Nic Yeeles: YouTube endorsements
The CEO and founder of Peg on the opportunities and pitfalls of YouTube star brand endorsements.
Nic Yeeles
:
Peg
:
Youtube
News
Fair hack
Switzerland – Postgram is a new Instagram-based programme that initiates serendipitous conversations and is the subject of a new film project.
Sebastien Vargas
:
Postgram
:
Storytelling
News
Colonel’s story
London – KFC’s iconic Colonel Sanders has made his return for the brand’s 75th anniversary.
KFC
:
Wieden+Kennedy
:
Colonel Sanders
Viewpoints
Doug Stephens: Short-termism is killing retailers
Short-termism plagues the retail industry, says Doug Stephens, founder of Retail Prophet.
Amazon
:
Whole Foods
:
Starbucks
News
Wear next: If LS:N Global made… wearable technology
LS:N Global’s wearable device would use digital wizardry to enliven the human experience.
The Unseen
:
Olive
:
Scent Rhythm
Micro Trends
Shop the Show
Internet tv is coming, and advertisers are working out the best way to use it
Scandal
:
Internet Television
:
Chromecast
Viewpoints
Toms’ triumph: How £25 shoes explain the luxury market
Toms is one of the highest-ranked brands on LS:N Global’s Luxury Matrix. But can a pair of £25 shoes really be considered luxury?
Luxury Matrix
:
TOMS
:
SXSW
Big Ideas
Starbucks and KFC respond to foodie revolution with up-market options
UK/US – Starbucks and KFC have both announced new concepts designed to revitalise their old formats and bring a touch of gourmet to casual caf...
KFC
:
Starbucks
:
Fast Food
News
Box of tricks: Designer cranks up the surprise
Box of tricks: Designer cranks up the surprise
London
:
Experiential
:
Experience
Micro Trends
Localised Luxury
The sharp rise in spending power of the BRIC nations of Brazil, Russia, India and China, especially the latter, is creating new opportunities and e...
Heritage
:
Stores
:
Glocal
Viewpoints
George A. Akerlof : Identity is the key to human economic behaviour
Nobel Laureate for Economics, Professor George A. Akerlof, talks about Identity Economics.
George Akerlof
:
Identity Economics
:
Rachel Kranton
Design Directions
The Fun Theory
In an era of Prohibition Culture – where governmental finger-waggers increasingly monitor, control and aim to influence behaviour – an en...
Advertising
:
Videos
:
DDB Stockholm
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