Mobile apps and future profits

05 : 07 : 2009 Smartphones : Apps : Iphone

Addressing the Institute of Practitioners in Advertising’s (IPA) 44 Club, IPA president Rory Sutherland made the point that mobile applications are not new news, but instead have been buried numerous levels deep by mobile manufacturers under functional, utilitarian monikers. By putting apps on the front page, the iPhone has changed the way consumers, and therefore marketers, think about the role of apps in their day-to-day life.

Mobile apps and future profits

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