LS:N Global

Micro Trends

Anti-travel Airlines

Under pressure to diversify revenue streams, airlines are creating customer experiences that aren’t limited by travel restrictions.

Travel : Airlines : Tourism

Big Ideas

How VR and AR are upgrading employee training

With their ability to improve retention and engagement, virtual and mixed realities are being placed at the heart of many brands’ onboarding proces...

Workplace : Virtual Reality : Far Futures

Big Ideas

Mobile World Congress 2015 Review

Game-changing industry disruption from enhanced batteries, driverless cars and integrated eco-systems are prompting a variety of innovations acro...

Mobile World Congress : Mobile Phones : Barcelona

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, ...

Retail : Youth : Gen Z

Big Ideas

Four Beauty Brands Harnessing the Power of Sports Fandom

As the beauty industry taps into sports culture, brands are capitalising on athletes’ influence to innovate and inspire, scoring big with fans worl...

Beauty : Sports : Leisure

Big Ideas

Why Hotels are the Next Frontier for Brands

From streetwear hotels to decadent souvenirs, brands across sectors are embedding themselves in hospitality’s long-awaited comeback.

Hotels : Travel : Tourism

Markets

Digital Afterlife Market

From NFTs to AI holograms, the intersection of technology and the funeral industry is changing how we grieve and how we’ll be remembered.

Digital : Technology : Media

Viewpoints

Inclusive exclusivity is the new retail experience

With retail experiences limited by the pandemic, brands are driving desire by creating secretive spaces for those in the know.

Retail : Fashion : Marketing

Daily Signals

Capitol idea: YouTube stars promote latest film in The Hunger Games series

US – Production company Lionsgate has enlisted the help of some of YouTube’s biggest stars to launch District Voices, a video series promoting The ...

The Hunger Games : YouTube : District Voices

Micro Trends

Chasm Culture

As the shackles of austerity loosen and people begin to readjust their eyes to a post-recessionary world, artists, designers and writers are trying...

The Hunger Games : Divergent : Beth Bentley

Big Ideas

Fohr Card launches tool to quantify social media impact

Fohr Card launches tool to quantify social media impact.

Luxury : Subscription : Bloggers

Daily Signals

The F-word: Network Evening explores Womenomics

London – Porn or romance? Is feminism a dirty word? These were just some of the questions posed at LS:N Global’s Womenomics Network Evening la...

Luxury : Age : Boomer

Daily Signals

Fun fair: Installation brings exhibition building alive

Design : Intuitive Futures : Touch

Micro Trends

3DIY Culture

With free access to information, and a new norm of open-sourcing, a new type of DIY culture is on the rise. This is 3DIY – Design/Download/Do-It-Yo...

Design : Puma Creative Factory : Thing-O-Matic

Daily Signals

Future Forecast 2017: Tech and Digital

As the year comes to an end, LS:N Global looks at the nascent trends and behaviour patterns that will be shaping the media and technology sector ov...

Future Forecast 2017 : Trends : Tech

Design Directions

Soft Aid

Healthcare brands and medical services are taking cues from the lifestyle industries and adopting a sensory aesthetic to de-stigmatise medical prod...

Healthcare Futures : Wellness : Branding

Micro Trends

Tolkien Tipples

The fantasy boom in pop culture is inspiring the drinks sector, informing the tastes of consumers.

Fantasy : Storytelling : Neo-Tolkienism

Daily Signals

Peace pitch: Glowing tents are a guiding light

Tourism : United Nations : Poetry

Micro Trends

Hacktivism

In a world of open-sourcing and free information, people are routinely modifying and hacking branded goods to create even better products. In the A...

Music : Fireplayer : Modifying

Big Ideas

World Retail Conference overview

At the World Retail Congress (WRC) in Berlin last month, more than 100 global retail CEOs gathered to discuss strategy in the post-recession enviro...

China : Emerging Markets : V-Wallet

Big Ideas

Traditional toys set to be under the tree this Christmas

Toys : Tradition : Rubik's Cube

Markets

Traveltainment Market

With travel burdened by bureaucracy for too long, brands are designing escapes that seamlessly blend tourism and entertainment to make the act of t...

Travel : Entertainment : Hospitality

Design Directions

Sennep: Interactive design

Sennep aims to bring a human touch to interactive design through creative coding experimentation and self-initiated interactive projects, often wi...

Sennep : Seven Seeds : Interactive Design

Markets

Emerging Youth: Indonesia

Indonesia’s largely rural youth population are using digital channels to learn, cultivate micro-communities and reconnect with Islam.

Youth : Media : Education

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, the Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...

Society : Black Friday : Political

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