LS:N Global

Daily Signals

Kopparberg launches UPF40 football shirts to promote sun safety during Euros

As the UEFA European Football Championship approaches, Kopparberg is tackling sun safety with the launch of UPF40 football shirts.

Daily Signals

Seen Studios celebrates Nike Air Max Day with car boot sale

Nike AirMax Day is held annually on 26 March, a tradition going back to 2014. And for 2024's edition the brand turned to London-based Seen Studios ...

Advertising & Branding : Fashion : Sports & Leisure

Daily Signals

Bao restaurant creates its own digital universe

The Bao restaurant chain, which grew from an East London market stall, now has its own digital universe.

Food : Drink : Technology

Big Ideas

Future Forecast 2023: Media & Technology

From the Betterverse to the dawn of the AI revolution, we select five key directions for 2023 in the media and technology sector.

Technology : Media & Entertainment : Youth

Viewpoints

Should we let kids play with Alexa?

Brands need to win the argument for voice-based interaction rather than being reactionary.

Digital : Education : Children

Viewpoints

Is it finally time for brands to start taking cryptocurrency seriously?

With an increasing number of leading economies creating state-backed cryptocurrencies, brands need to plan to make them part of their future strate...

Finance : Retail : Technology

Daily Signals

Virgin is opening a beach-side airport lounge

Barbados – Departure Beach will be open to Virgin Holidays customers only.

Travel : Luxury : Placemaking

Daily Signals

How the arcade will save virtual reality

Global – The games arcade has the potential to let consumers try virtual reality before they buy.

Media : Technology : Entertainment

Daily Signals

Sporting sustainability

New York – Adidas has opened its flagship store in the heart of New York with an emphasis on sustainability.

Whole-system Thinking : Parley For The Oceans : Sustainability Futures

Big Ideas

Cannes Lions International Festival of Creativity 2016: Preview

The advertising, marketing and media industries’ annual celebration of the past year’s creativity.

Cannes Lions International Festival Of Creativity : 2016 : Advertising Futures

Daily Signals

Supersized screens

US – The TouchJet Wave turns smart tvs into touchscreens, enabling users to supersize their smartphones.

TouchJet : Wave : Touchscreen

Daily Signals

Mindful moments

London – Paus is a new platform from designer Louise Nyborg that encourages people to take a moment to slow down.

Paus : Louise Nyborg : Meditation

Daily Signals

Café couture

London – Burberry will be serving a slice of British high-end comfort food at its Regent Street flagship store.

Burberry : Thomas’s : Café

Daily Signals

Preview: Backwards Forecasts

Global – This week’s microtrend profiles the artists and designers looking back from the perspective of the future.

Rory Sutherland : The Future Chronicles

Big Ideas

Hidden Mode helps Hike become fastest-growing app in India

Messenger app with privacy setting becomes the fastest-growing app in India.

Hike : Messenger : India

Daily Signals

Fit for a Beast: Restaurant embraces Baroque style

London – The founders of the ever-popular Burger & Lobster restaurants have launched a new venture, Beast, which has the same surf and turf theme b...

London : Restaurant : Restaurant Interiors

Daily Signals

Hour hand: Watch lets you touch the time

Washington, DC – With The Bradley, a new wristwatch, you don’t need to look down to tell the time. The tactile timepiece can be read by touch alone...

Visually Impaired : Hyungsoo Kim : Lieutenant Bradley Snyder

Big Ideas

Tesco has egg-cellent news for Easter shoppers

London – UK supermarket chain Tesco has launched a virtual Easter egg hunt throughout the country using Google Street View.

Tesco : Easter : Google Street View

Micro Trends

Sub-system Apps

Apple, Amazon, Google and Facebook are the online mega-systems through which we will live, shop, interact and access information. Not all brands ar...

App : HTML : Functionality

Daily Signals

Suite dreams: Topman makes service personal

Convivial : Xbox Consultation Areas : Lee Broom

Big Ideas

Tesco fashions new move into town planning

Tesco : High Street : Town Planning

Viewpoints

William Higham : The next big thing

Trend forecaster William Higham talks about the next big thing.

Brandtocracies : William Higham : Community

Viewpoints

David E. Sugar : 52 tracks – 52 weeks

Music producer/DJ/Remixer/Record label owner David E. Sugar talks about 52 tracks in 52 weeks.

David E. Sugar : DIY Culture : Micro Music

Viewpoints

My computer tells me you’re bored – should you care?

The use of facial and emotional recognition still splits opinion. But with transparency, it could bring positive possibilities and insights to brands.

Technology : Facial Recognition : Customer Experience

Macro Trends

Menaissance

The New Lad and the New Man were handy motifs for their times, but today’s 24-35-year-old male is a far more advanced and more complex animal. The ...

Men : NuRo Male : Grooming

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