Fun fair: Installation brings exhibition building alive

Game design studio Hide&Seek explored this in August with The Building Is… installation, created for the Joue Le Jeu exhibition in France’s national digital museum, La Gaîté Lyrique.

Hide&Seek bestowed the building with the ability to hear, see, touch and smell people as they make their way through the museum. Exhibition visitors were invited to participate in activities such as making noises, pumping air into the building’s ‘nostrils’ or holding up mirrors to its ‘eyes’ to make it happy.

As technology develops, we will see more examples of products and spaces that interact with consumers in a more intuitive way. ‘I think that responsive technologies will become part of the way we conceive and respond to public spaces in the future,’ Hide&Seek founder Alex Fleetwood tells LS:N Global.

Find out more in our Intuitive Futures macrotrend.