LS:N Global

Viewpoints

DVTK: OKgrl

Why in the future you won’t be able to tell the difference between e-commerce sites and fashion editorials.

DVTK : Gen Viz : Visual Interactivity

Daily Signals

A brush with virtual reality

Global – Google has launched an app that lets people sketch 3D images in virtual reality.

Virtual Reality Market : Google : Tilt Brush

Big Ideas

Sky shopping

US – Budget airline JetBlue has digitised its in-flight catalogue after finding that passengers were already using its free wi-fi to shop.

JetBlue Airways : Fly-Fi : E-commerce

Big Ideas

US beer-lovers set for a taste of the Amazon

Brazil : São Paulo : Craft Brew

Viewpoints

The real reason men are better navigators than women

A recent study found that women cannot navigate as well as men but Martin Raymond, editor-in-chief of LS:N Global, says chromosomes have nothing to...

Gender : Identity : Gender Inequality

Big Ideas

Is neurocinema the future of entertainment?

Director Richard Ramchurn, creator of The MOMENT, a film that changes based on audience attention levels, on the challenges and opportunities of mu...

Media : Interactive Entertainment : Far Futures

Big Ideas

How brands can use augmented reality to drive engagement

With the mainstream adoption of AR on the horizon, we examine four brands that are setting a precedent for how to use the medium.

Retail : Digital : Advertising

Daily Signals

Milk-made: US campaign shakes up competitors

Advertising : Ads : Milk Please!

Big Ideas

Future Forecast 2023: Health & Wellness

Our mental wellbeing has become just as important as our physical wellbeing. In 2023, both brands and their physical spaces will increasingly addre...

Health : Wellness : Technology

Daily Signals

Genderless retail and a phone app for digital detox

The Phluid Project taps into the non-binary community, Samsung quantifies phone usage, Capital One makes it easier to be secure online.

Retail : Finance : Technology

Daily Signals

Nike and Lego team up on creative play experiences and products

Nike and the Lego Group have launched a global partnership to inspire kids through active and creative play, combining sport and imagination.

Technology : Nike : Lego

Daily Signals

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...

Beauty : Health : Technology

Daily Signals

ThredUp launches fast fashion confessional hotline

Online resale platform ThredUp has partnered with Stranger Things actor Priah Ferguson to launch the Fast Fashion Confessional Hotline.

Fashion : Media & Entertainment : Sustainability

Viewpoints

Is feminism fit for the future?

Why feminism needs to define new metrics of achievement if it is going to truly suceed.

Female Futures : Advertising : Workplace

Viewpoints

Does the e-sports industry need to create new formats to enter the mainstream?

Transforming live e-sports experiences could prove key to engaging brands and consumers.

Media : Sport : Digital

Daily Signals

Block communications

Global – Verizon has created a mobile phone network and smartphone for video game Minecraft.

Verizon : Minecraft : Virtual Browsing

Big Ideas

Women's Tour of Britain to be launched in 2014

Women’s Tour of Britain to be launched in 2014

Tourism : Feminists : Feminism

Daily Signals

Knotstalgia: Hermès promotes ties with digital art

Christine Buci-Glocksmann : Department Stores : Arts

Micro Trends

Shoppable Videos

International – Fashion brands and retailers are buying into the shoppable video format as v-commerce becomes more popular, and looks set to become...

V-Commerce : Video Sharing : Future Media

Daily Signals

Band to watch: Game takes fans on musical journey

Tabor Robak : Gatekeeper : Exo

Daily Signals

Tapping into Twitter: Tweets flow to save water

FLOW : Close The Tap : Twitter

Design Directions

Marvelology

The reckless and brash spirit of Iconoclash has matured in the luxury landscape, fusing the naivety of child-like creations and their sense of ...

Luxury Futures : Iconoclash : Jaime Hayon

Daily Signals

An emotive game that addresses automation and a dynamic logo

Chance Agency brings emotion into game play, Pentagram represents Cytora’s services with a fluid design, a Google Assistant phone line for Colombians.

Mental Health : Branding : Retail

Markets

Emerging Youth: China

The Chinese Dream is on the rise as the American Dream fades.

China : Youth Culture : Fashion

Daily Signals

Stat: British Gen Z’s interest in sober socialising is growing

In a notable shift from traditional socialising, Mintel’s latest research released in January 2024 reveals that nearly the same amount of British G...

Food : Drink : Youth

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