LS:N Global

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Stat: Nike’s influence outpaced Louis Vuitton and Dior at the Olympics

Nike has emerged as the top brand in earned media value (EMV) during the 2024 Paris Olympics, surpassing luxury giants and Olympic sponsors Louis V...

News

Na Chainkua Reindorf and Glossier take over NYC basketball courts

Artist Na Chainkua Reindorf has re-imagined her vibrant, empowering artwork on a large-scale canvas: basketball courts in New York’s Tompkins Squar...

Sport : Beauty : Third Spaces

News

Heineken celebrates connection over pints for International Beer Day

For International Beer Day on 2 August, Heineken encouraged people to reconnect by showcasing the forgotten beers left behind in moments of genuine...

Drink : Beer : Society

News

McDonald’s Canada drops nostalgic menu and music with Lil Yachty

In a bid to harmonise the past with the present, McDonald’s Canada has unveiled the Menu Song Remix, a modern take on a classic jingle that has res...

Nostalgia : McDonald's : Food & Drink

News

Stat: Women’s elite sports set to hit revenue milestone in 2024

Deloitte predicts a ground-breaking revenue increase in women’s elite sports to over £782.9m ($1bn, €911.7m) in 2024, a 300% surge since 2021.

Sports : Leisure : Advertising

News

WeTransfer enlists The Bear star to attract content creators

WeTransfer wants to become a go-to tool for content creators. In a new campaign, the file-transferring giant has partnered with cult series The Bea...

Food : Pop Culture : Media

News

The Works introduces trust marks to distinguish AI from human work

Creative agency The Works, a division of Capgemini, has launched trust marks to indicate the role of generative AI and human skills in their creati...

AI : Media & Technology : Advertising

News

Isamaya Beauty’s new BDSM-inspired campaign with Julia Fox

Beauty talent Isamaya Ffrench’s eponymous brand Isamaya Beauty has launched a new campaign starring actress Julia Fox and model Richie Shazam that ...

Beauty : Advertising : Fashion

News

Pinterest tackles self-doubt in a new brand campaign

Following brand research which found that the most common thing holding people back is a fear of failure, Pinterest’s latest campaign encourages pe...

Pinterest : Advertising : Campaign

News

Empty seltzer cans kick back on tinned cocktails

As more brands enter the crowded hard seltzer market, vodka maker Tito’s is pushing back with a limited-edition empty can that makes its opposition...

Food And Drink : Advertising : Society

News

What’s new on LS:N Global in Q3?

This quarter brings fresh trend reports, a new masterclass series from The Future Laboratory and access to our internal community of sector experts.

Trend Forecasting : Advertising : Market Research

News

Cadbury encourages consumers to loosen up

Cadbury Perk is entering the cancel culture debate.

Food & Drink : Society : Media & Entertainment

News

New Balance celebrates every reason for a run

Spotlighting the everyday reasons people break a sweat, the Every Runner Has a Reason campaign reframes what it means to be a runner.

Sport : Leisure : Advertising

News

Burger King parodies post-isolation lifestyles

The fast food chain captures a collective sense of unease and confusion on returning to pre-lockdown activities in its latest campaign.

Advertising : Food : Covid-19

News

Perfect Diary’s inter-generational beauty campaign

For its latest video campaign, beauty brand Perfect Diary has highlighted the beauty exchange between female relatives of all ages, in a bid to uni...

Beauty : Flat Age : Advertising

News

A positively messy rebranding for Karma Kitchen

Droga5 has tuned in to the honest side of catering with a vibrant and playful rebranding for Karma Kitchen.

Food : Branding : Design

Markets

Fragrance Futures Market

Convenience-led homebody lifestyles are forging new paths for fragrance brands, as formulations become beneficial and marketing moves into new dime...

Fragrance : Luxury : Beauty

Viewpoints

My computer tells me you’re bored – should you care?

The use of facial and emotional recognition still splits opinion. But with transparency, it could bring positive possibilities and insights to brands.

Technology : Facial Recognition : Customer Experience

News

Covid-19: No Frills song for socially distant shoppers

No Frills has launched a song and music video, A Cart Apart, to encourage social distancing in its supermarkets.

Food : Drink : Supermarket

News

Covid-19: Jack Daniel’s makes social distancing social

The campaign shows how people around the world are staying connected during the coronavirus pandemic.

Drinks : Connection : Covid-19

News

Uzza embraces vertically integrated inclusivity

Barcelona – A diverse business model is integral to the new skincare brand’s ethos.

Beauty : Advertising : Media

News

This study challenges the status quo on branding

A recent study has revealed a counter narrative to widespread thinking about effective logos and brand identities.

Branding : Retail : Advertising

News

Telenor promotes the positives of screen time

Luddites are given a lesson in the positives of screen time in telecom company’s latest campaign.

Media : Technology : Advertising

News

Nowness’ Survival Season confronts climate change

The online video platform has launched a programme of four films that address climate change with thought-provoking visual narratives.

Sustainability : Society : Advertising

Big Ideas

Fortitude in failure

Brands are entering a new era of transparency in which they own up to mishaps and failures, and take the opportunity to flourish in new ways.

Retail : Branding : Advertising

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