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Ecover’s scentless range parodies perfume ads
The maker of eco-friendly cleaning and laundry products gets satirical to showcase the launch of its hypoallergenic range, Ecover Zero.
Advertising
:
Luxury
:
Cleaning
News
Gentle Monster releases a series of sci-fi chapters
The luxury eyewear brand is exploring a future in which reality and fantasy coincide.
Retail
:
Luxury
:
Advertising
News
Refinery29 tackles ageism with Refinery59
The media company has created a cross-channel platform to reverse society’s aversion to ageing.
Fashion
:
Media
:
Beauty
News
Fake meteors could be the fireworks of the future
Space entertainment company Astro Live Experiences (ALE) is creating artificial meteor showers on demand.
Entertainment
:
Space
:
Advertising
News
British Army campaign targets the snowflake generation
A series of World War I-inspired recruitment posters play on the common misconceptions of young people today.
Youth
:
Culture
:
Advertising
News
Libresse unashamedly celebrates the female vulva
A new ad by the feminine hygiene company is encouraging women and girls to feel more confident about their vulvas.
Beauty
:
Wellness
:
Advertising
News
This Black Friday, REI will invest in health research
In addition to the closing all of its stores on Black Friday, the outdoor retailer will fund a study that aims to show the link between nature and ...
Wellness
:
Culture
:
Advertising
News
Mattel encourages young girls to dream big
The maker of Barbie has announced the Dream Gap Project, an initiative to raise awareness of how gender bias affects children’s future dreams.
Advertising
:
Female Futures
:
Culture
News
This casino ad plays on serendipitous encounters
The Park MGM casino resort has released a series of melancholy vignettes inspired by travellers’ real-life experiences.
Hospitality
:
Travel
:
Luxury
News
Gemfields promotes responsible jewellery mining
The latest campaign by the coloured gemstone miner uses movement and dance to visualise its CSR (corporate social responsibility) practices.
Luxury
:
Jewellery
:
Advertising
Big Ideas
IGGYLDN on capturing the complexity of black masculinity
In his work, the artist and film-maker examines uncertain definitions of masculinity.
Youth
:
Gender
:
Advertising
News
Stella McCartney goes beyond CSR, Alibaba caters for senior citizens
The Standard Hotel makes the most of Instagram, Samsung brings the importance of sleep to the fore, more women are choosing to become mothers.
Fashion
:
Hospitality
:
Travel
Viewpoints
Is Revlon really ready to get woke?
The beauty brand is the just latest example of the industry embracing activists in its advertising, but the two worlds have not meshed so smoothly.
Beauty
:
Advertising
:
Fashion
News
Mini creates permanent co-living spaces, and other stories
In today’s daily digest: Tobacco firms to educate consumers, Nesterly connects homeowners with young renters, Shake Shack’s cashless payments an...
Placemaking
:
Advertising
:
Food & Drink
News
Google Poly creates new possibilities for AR, and other stories
In today’s daily digest: Samsung takes a swipe at Apple, Ixcela optimises the body through the gut, Airlabs tackles indoor pollution and other stor...
Digital
:
Technology
:
Advertising
News
The Financial Times puts readers in the driving seat and other stories
In today’s daily digest: Sonos focuses on music’s emotional power, why genetic modification can be a good thing, the future of manufacturing and ot...
Mobility
:
Advertising
:
Food & Drink
News
Today’s top stories, including a school-system approach to fitness
In today’s daily digest: a new law in France to combat Photoshopped imagery, Swarovski’s VR experience and other stories.
Retail
:
Wellness
:
Fashion
Big Ideas
How brands can use augmented reality to drive engagement
With the mainstream adoption of AR on the horizon, we examine four brands that are setting a precedent for how to use the medium.
Retail
:
Digital
:
Advertising
Markets
Emerging Youth: China
The Chinese Dream is on the rise as the American Dream fades.
China
:
Youth Culture
:
Fashion
News
DS & Durga launches humorous fragrance campaign and other stories
In today’s daily digest: Uniqlo’s airport vending machines, Facebook tackles fake news, Royal Mail shocks with identity fraud ad and other top stor...
Advertising
:
Retail
:
Digital
News
Mazda’s latest ad campaign targets Hispanic consumers – in Japanese
US – The automotive brand is focusing on the consumer demographic most ostracised by Trump’s administration.
Auto
:
Advertising
:
Culture
News
New music video from The xx doubles as Calvin Klein ad
Global – At almost seven minutes long, the short film features the brand’s products and models.
Advertising
:
Fashion
:
Media
Big Ideas
Italy offers historic sites to brands for renovation
Italy – The Cammini e Percorsi (Paths and Tracks) programme will donate disused castles and villas to brands that promise to renovate them.
Travel
:
Retail
:
Hospitality
Big Ideas
Subscription emails are thriving
Global – Contrary to popular belief, consumers are actively engaging with subscription emails from brands, according to a new report.
Advertising
:
Digital
:
Media
News
What drives Russian youth?
Russia – Explore young consumers’ attitudes in Moscow and beyond.
Fashion
:
Advertising
:
Media
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