cleaning

LG unveils its self-cleaning sneaker storage unit

News

LG unveils its self-cleaning sneaker storage unit

With sneakerhead culture rising among Gen Z and Millennial consumers, consumer electronics company LG has released a storage solution to help dedic...

Technology : Design : Cleaning

Kärcher pokes fun at the home care market

News

Kärcher pokes fun at the home care market

Subverting the often-staid realm of domestic cleaning products, German company Kärcher is poking fun at itself with its latest Bring Back the Wow c...

Advertising : Anti-authenticity : Germany

News

Laundry brand Kair caters for sustainable wardrobes

In response to growing interest in sustainable fashion, Kair has launched a range of specialised detergents, fabric softeners and garment freshener...

Sustainability : Fashion : Society

Unilever innovates with carbon-capture laundry capsules

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Unilever innovates with carbon-capture laundry capsules

FMCG conglomerate Unilever is expanding its environmental efforts with the launch of its carbon recycled laundry capsules. The first product of its...

Sustainability : Health & Wellness : Technology

Everdaily’s all-purpose solution simplifies sustainable cleaning

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Everdaily’s all-purpose solution simplifies sustainable cleaning

Responding to the wastefulness of the cleaning product industry, home cleaner brand Everdaily is empowering consumers with a sustainable all-in-one...

Sustainability : Society : Health & Wellness

Stat: Spending on household cleaning products soars

News

Stat: Spending on household cleaning products soars

A survey by insights firm NCSolutions reveals pandemic-related changes in behaviour among US consumers.

Stat : Covid-19 : Health

Unilever’s biotech innovation points to cleaning futures

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Unilever’s biotech innovation points to cleaning futures

The FMCG firm has launched its venture Penrhos Bio, creating an organic compound that aims to solve the problem of bacterial growth on household su...

Health And Wellness : Technology : Cleaning Products

Hilton sets a new standard for hotel hygiene

News

Hilton sets a new standard for hotel hygiene

The hotel giant's new cleaning programme offers elevated hygiene practices from check-in to check-out.

Travel : Hospitality : Wellness

News

Open Spaces is a DTC brand for mindful tidying

The brand encourages people to tidy their homes and invest in useful storage solutions as a new form of wellbeing.

Health : Wellness : Cleaning

Ecover transforms waste beer liquid into soap

News

Ecover transforms waste beer liquid into soap

Ecover has worked with a Belgian beer manufacturer to upcycle waste ingredients into washing up liquid.

Sustainability : Cleaning : Waste

Childless couples share more household chores

News

Childless couples share more household chores

Heterosexual couples without children are more likely to divide household labour fairly between them than couples with children.

Society : Family : Chores

Ecover’s scentless range parodies perfume ads

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Ecover’s scentless range parodies perfume ads

The maker of eco-friendly cleaning and laundry products gets satirical to showcase the launch of its hypoallergenic range, Ecover Zero.

Advertising : Luxury : Cleaning

Blueland creates cleaning products in tablet form

News

Blueland creates cleaning products in tablet form

A new direct-to-consumer brand has launched with a range of cleaning products that eliminate the need for single-use plastic packaging.

Retail : Sustainability : Wellness

Thought-starter: What do cleaning influencers mean for brands?

News

Thought-starter: What do cleaning influencers mean for brands?

A new wave of design-led start-ups with eco-credentials, in tandem with the rise of glossy influencers has afforded cleaning a more mindful identit...

Health : Cleaning : Wellness

Tide introduces an on-demand laundry service

News

Tide introduces an on-demand laundry service

The detergent brand is doubling the size of its out-of-home laundry offering by asking consumers where it should open next.

Retail : Lifestyle : Cleaning

This clothing tag doubles as a detergent sample

News

This clothing tag doubles as a detergent sample

Unilever detergent brand OMO has developed a water-soluble clothing tag made entirely from its laundry detergent.

Fashion : Sustainability : Laundry

Grove Collaborative champions eco-conscious laundry

News

Grove Collaborative champions eco-conscious laundry

A subscription service for sustainable household and personal care products has launched its own line of laundry detergent, sold in a reusable glas...

Cleaning : Sustainability : Branding

CES 2019: From water to a sustainable disinfectant

News

CES 2019: From water to a sustainable disinfectant

Taiwanese start-up EleClean has found a way to transform water into a chemical-free disinfectant.

Health : Cleaning : Technology

Are our laundry habits killing the planet?

News

Are our laundry habits killing the planet?

In a bid to address the widespread use of dated and damaging laundry habits, eco-conscious luxury brands are educating their customers on the benef...

Fashion : Sustainability : Technology

The cleaner that talks in a local dialect

Big Ideas

The cleaner that talks in a local dialect

The cleaner that talks in a local dialect

Cocorobo : Vacuum Cleaner : Tokyo

The art of cleaning: Vacuuming made fun

News

The art of cleaning: Vacuuming made fun

The art of cleaning: Vacuuming made fun

Illustration : Illustrations : Electrolux

News

Hand wash: Skincare brand ventures into clothing care

Hand wash: Skincare brand ventures into clothing care

Cosmetics : Lemon : Cleaning

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