New York – A new direct-to-consumer brand has launched with a range of cleaning products that eliminate the need for single-use plastic packaging.
Sold as a refillable system, Blueland’s Clean Up Kit includes three reusable bottles and three different cleaning tablets for multi-surface, glass and mirror, and bathroom usage. The tablets can be dissolved in water to create non-toxic household cleaners and will retail for £1.50 ($2, €1.80) per refill. In future, the company also plans to release other sustainable cleaning and personal care products.
‘When people hear eco-friendly, they assume the products will be less effective, more expensive and more work,’ says Sarah Paiji Yoo, CEO and co-founder of Blueland. ‘We're flipping this on its head with cutting-edge formulas, readily biodegradable packaging, and money-saving $2 refill tablets.’ In a similar vein, our Home Cleaning Market explores design-led, eco-friendly start-ups who are transforming the image of household cleaning.