laundry

The Laundry Landscape

Markets

The Laundry Landscape

From product upgrades to hardware updates, the rapidly evolving laundry market is making strides in being kinder to our skin, our clothes and the p...

Sustainability : Laundry : Wellness

News

Laundry brand Kair caters for sustainable wardrobes

In response to growing interest in sustainable fashion, Kair has launched a range of specialised detergents, fabric softeners and garment freshener...

Sustainability : Fashion : Society

Unilever innovates with carbon-capture laundry capsules

News

Unilever innovates with carbon-capture laundry capsules

FMCG conglomerate Unilever is expanding its environmental efforts with the launch of its carbon recycled laundry capsules. The first product of its...

Sustainability : Health & Wellness : Technology

Tide introduces an on-demand laundry service

News

Tide introduces an on-demand laundry service

The detergent brand is doubling the size of its out-of-home laundry offering by asking consumers where it should open next.

Retail : Lifestyle : Cleaning

This clothing tag doubles as a detergent sample

News

This clothing tag doubles as a detergent sample

Unilever detergent brand OMO has developed a water-soluble clothing tag made entirely from its laundry detergent.

Fashion : Sustainability : Laundry

Laundry locker room

News

Laundry locker room

Netherlands – Bubble & Stitch is bringing the laundry locker room service to Amsterdam.

Bubble & Stitch : 24/hr Service : Cashless Futures

Swash offers ironing-free option for home laundering

Big Ideas

Swash offers ironing-free option for home laundering

Procter & Gamble and Whirlpool have created a home garment care system that looks like a Keurig or Nespresso coffee-brewing system.

P&G : Whirlpool : Swash

News

Fresh take on laundry: Detergent brand inspired by fragrances

Hamburg – L’Eaundry is a luxury brand of detergent that wants its users to treat their clothes as well as they treat their skin.

Luxe Laundry : Packaging : Hamburg

Clean and green: Urban refill stations for eco products

News

Clean and green: Urban refill stations for eco products

Brooklyn – Brooklyn-based brand Common Good has found a squeaky clean solution for consumers looking to avoid plastic waste.

Luxury : Eco-Friendly : Environment

Micro Trends

Luxe Laundry

Laundry brands are taking cues from the beauty world, with stripped-back packaging and eco-credentials that emphasise quality and naturalness.

Natural : Tangent GC : Laundry Detergent Project

Quality care: Non-chemical products for clothes

News

Quality care: Non-chemical products for clothes

Stockholm – Tangent Garment Care (GC) was inspired by co-founder David Samuelsson’s chimney sweep grandfather, who always took meticulous care of h...

Natural : Mimimal : Tangent Garment Care

Jeans genie: Keep denim fresh without washing it

News

Jeans genie: Keep denim fresh without washing it

Armadale, Australia – One of the age-old questions when it comes to denim is whether to wash jeans. Mr. Black Garment Essentials are denim-refreshi...

Luxury : Refresh : Wash

Green Remedy: Luxury detergent is all-natural

News

Green Remedy: Luxury detergent is all-natural

Berlin – At first glance, Remedy looks like a beauty product, but it is actually part of the Laundry Detergent Project, a well-packaged, eco-friend...

Biodegradable : Eco Packaging : Luxury Homewear

Clean conscious: Laundry company cleans up its act

News

Clean conscious: Laundry company cleans up its act

Clean conscious: Laundry company cleans up its act

Environmentally Friendly : The Laundry Company : Plastics

Eco-conscious US consumers reconsider the wash

Big Ideas

Eco-conscious US consumers reconsider the wash

Eco-conscious US consumers reconsider the wash

New Hampshire : Project Laundry List : Dryers

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