Brooklyn – Brooklyn-based brand Common Good has found a squeaky clean solution for consumers looking to avoid plastic waste.
The company, which produces plant-based cleaning products, has worked with 12 stores across New York to set up refill stations meaning that its pump and spray bottles can be filled up with the brand’s dye- and phosphate-free soaps, cleaners and laundry detergents.
Each product is designed with simplicity and beauty in mind and is scented using essential oils including bergamot, tea tree and lavender. The containers are in matt white containers and adorned with child-like illustrations.
‘We set out to make effective products that look great on the countertop and were safe to use around kids and pets,’ writes co-founder and former stylist Sacha Dunn on the company’s website. ‘Along with our friends and neighbours, we’ve come to care a great deal about what we’re bringing into our home.’
See LS:N Global’s Luxe Laundry microtrend for more examples of how luxury brands are meeting consumer demands for simple and eco-friendly products.