Jeans genie: Keep denim fresh without washing it

Packaged in sleek, black and white bottles, Mr. Black Denim Refresh and Mr. Black Denim Wash minimise the damaging effects of regular washing. Denim will lose its dye when washed too often, but never laundering jeans means that food, sweat and grime become ingrained in them. The Refresh spritzer is an anti-bacterial deodoriser made from plant-based materials, prolonging the time between washes. When it is time to clean them, the Wash liquid has specifically formulated enzymes to retain colour and shape.

Using Mr. Black products means less washing and therefore less energy and water is wasted. We are seeing a trend towards well-designed, eco-friendly laundry products. For more, read about the all-natural luxury detergent, Remedy from the Laundry Detergent Project.