Global – The business publication has launched an online game that enables players to experience life as an Uber driver. Linked to an article entitled Uber: The Uncomfortable View from the Driving Seat, The Uber Game is designed to highlight the challenges faced by Uber drivers in an engaging, interactive experience.
‘We’ve written many stories [on the subject], but we wanted to see if we could help people to achieve a more emotional understanding of what it’s like to rely on the gig economy to make a living,’ explains Robin Kwong, head of digital delivery at the Financial Times. In a similar vein, our Virtual Empathy microtrend explores how media outlets are using virtual reality (VR) to engender feelings of empathy among the general public.