LS:N Global

Micro Trends

Fiction Branding

Daily Signals

Buzzword branding

Sweden – A campaign by public transport company Västtrafik uses automotive advertising clichés to examine the future of mobility.

Automotive : Advertising : The Sharing Economy

Viewpoints

Reframing Ageing

Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style, sits down with The Future Laboratory co-fo...

Ageing : Marketing : Branding

Daily Signals

Koto NYC weaves humanity into Uniqode’s digital-first brand identity

Design agency Koto NYC has reimagined QR code management platform Uniqode’s brand identity.

Design : Technology : Branding

Daily Signals

Norwegian Cruise Line revives 1990s tagline to re-energise the category

Norwegian Cruise Line (NCL) is reviving its 1990s tagline ‘It’s Different Out Here’ as the centrepiece of a full brand reset.

Marketing : Branding : Travel

Daily Signals

Food marketplace Gustini rebrands with nostalgically Italian identity

Global brand and digital studio Koto has brought a taste of Italy to the digital fore with the unveiling of a fresh identity and a revamped e-shop ...

Food & Drink : Design : Advertising & Branding

Daily Signals

Taco Bell's playful campaign hides cuss words in plain sight

Taco Bell is serving up a spicy twist on traditional advertising with its latest UK campaign by mixing a reference to a cuss word and its famous Ta...

Design : Branding : Adversiting

Daily Signals

Speedo reclaims its spot in swimwear with new campaign

Speedo has unveiled Go Full Speedo, a global campaign to mark the brand’s relaunch during an Olympic year.

Sport : Heritage : Fashion

Daily Signals

Mubi’s messaging app counters communication fatigue

The film streaming service has launched Mubi Remix, allowing film fans to send video messages using movie clips.

Entertainment : Marketing : Media

Daily Signals

A nightclub rebrand that draws on emotion

Studio Moross has rebranded The Warehouse Project nightclub as it prepares to open its new venue in a disused railway depot.

Entertainment : Branding : Leisure

Daily Signals

Elemental cuisine

UK – Quartz company Caesarstone has collaborated with food design studio Arabeschi di Latte to create a conceptual cookbook.

Caeserstone : Arabeschi Di Latte : Food

Daily Signals

Between the lines

Oslo – Design agency Anti has created a visual identity for Barcode, Norway’s largest building project.

Anti : Barcode : Placemaking

Daily Signals

Seal of heritage: Bathtub gin soaks up the past

Branding : Cornelius Ampleforth : Bathtub

Daily Signals

Alzheimer’s awareness ad turns the loading icon into a metaphor for memory loss

Alzheimer Foundation’s latest campaign harnesses a universally frustrating digital metaphor – the buffering or loading icon – to evoke the heartbre...

Advertising : Health : Alzheimer's

Daily Signals

The Works introduces trust marks to distinguish AI from human work

Creative agency The Works, a division of Capgemini, has launched trust marks to indicate the role of generative AI and human skills in their creati...

AI : Media & Technology : Advertising

Daily Signals

Thought-starter: What do cleaning influencers mean for brands?

A new wave of design-led start-ups with eco-credentials, in tandem with the rise of glossy influencers has afforded cleaning a more mindful identit...

Health : Cleaning : Wellness

Daily Signals

Best practice

Sweden – Telecommunications company Telia has developed a design-led alternative to employee codes of conduct.

Wolff Olins : Telia : Workplace

Daily Signals

Animal Orchestra

Paris – Fondation Cartier pour l’art contemporain has launched an extension of The Great Animal Orchestra exhibition that gives users the opportuni...

The Great Animal Orchestra : Fondation Cartier Pour L'Art Contemporain : Audiovisual

Daily Signals

Treasure island

Japan – Small-scale local producers have been given access to a design team to create an engaging brand identity for their products.

USIO Design Project : Ishigaki Island : Japan

Big Ideas

The Marlton blends downtown cool and Parisian chic

Valerie Solanas : Millennial : Luxe

Daily Signals

True player: New app is an inside guide

Nike : Apps : Crowdsourcing

Daily Signals

New Zealand’s Department of Conservation merges sustainability and local pride

The Department of Conservation in New Zealand has unveiled a three-year campaign with Deloitte Digital and Deloitte’s Sustainability and Climate te...

Conservation : National Branding : New Zealand

Daily Signals

Saintly rebrands toilet hygiene with Renaissance-inspired identity

Toilet care brand Saintly is taking a bold step into taboo-breaking territory with a Renaissance-inspired rebrand that upgrades the humble flushabl...

Design : Branding : Advertising

Daily Signals

Postmates’ anti-cookbook combats kitchen fatigue

The food delivery service has launched an ironic ‘cookbook’ to ease home-cooking burnout during the pandemic.

Food : Pandemic : Cooking

Daily Signals

Morrama designs disengaging smartphones

The industrial design agency’s concept study, Smarter Phones, explores how simple changes to smartphone design can improve our relationship with te...

Branding : Technology : Wellness

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