'Branding'

Taco Bell's playful campaign hides cuss words in plain sight

Daily Signals

Taco Bell's playful campaign hides cuss words in plain sight

Taco Bell is serving up a spicy twist on traditional advertising with its latest UK campaign by mixing a reference to a cuss word and its famous Ta...
Design : Branding : Adversiting
Speedo reclaims its spot in swimwear with new campaign

Daily Signals

Speedo reclaims its spot in swimwear with new campaign

Speedo has unveiled Go Full Speedo, a global campaign to mark the brand’s relaunch during an Olympic year.
Sport : Heritage : Fashion
Mubi’s messaging app counters communication fatigue

Daily Signals

Mubi’s messaging app counters communication fatigue

The film streaming service has launched Mubi Remix, allowing film fans to send video messages using movie clips.
Entertainment : Marketing : Media
A nightclub rebrand that draws on emotion

Daily Signals

A nightclub rebrand that draws on emotion

Studio Moross has rebranded The Warehouse Project nightclub as it prepares to open its new venue in a disused railway depot.
Entertainment : Branding : Leisure
Elemental cuisine

Daily Signals

Elemental cuisine

UK – Quartz company Caesarstone has collaborated with food design studio Arabeschi di Latte to create a conceptual cookbook.
Caeserstone : Arabeschi Di Latte : Food
Between the lines

Daily Signals

Between the lines

Oslo – Design agency Anti has created a visual identity for Barcode, Norway’s largest building project.
Anti : Barcode : Placemaking
Seal of heritage: Bathtub gin soaks up the past

Daily Signals

Seal of heritage: Bathtub gin soaks up the past

Seal of heritage: Bathtub gin soaks up the past
Branding : Cornelius Ampleforth : Bathtub
Alzheimer’s awareness ad turns the loading icon into a metaphor for memory loss

Daily Signals

Alzheimer’s awareness ad turns the loading icon into a metaphor for memory loss

Alzheimer Foundation’s latest campaign harnesses a universally frustrating digital metaphor – the buffering or loading icon – to evoke the heartbre...
Advertising : Health : Alzheimer's
The Works introduces trust marks to distinguish AI from human work

Daily Signals

The Works introduces trust marks to distinguish AI from human work

Creative agency The Works, a division of Capgemini, has launched trust marks to indicate the role of generative AI and human skills in their creati...
AI : Media & Technology : Advertising
Thought-starter: What do cleaning influencers mean for brands?

Daily Signals

Thought-starter: What do cleaning influencers mean for brands?

A new wave of design-led start-ups with eco-credentials, in tandem with the rise of glossy influencers has afforded cleaning a more mindful identit...
Health : Cleaning : Wellness
Best practice

Daily Signals

Best practice

Sweden – Telecommunications company Telia has developed a design-led alternative to employee codes of conduct.
Wolff Olins : Telia : Workplace
Animal Orchestra

Daily Signals

Animal Orchestra

Paris – Fondation Cartier pour l’art contemporain has launched an extension of The Great Animal Orchestra exhibition that gives users the opportuni...
The Great Animal Orchestra : Fondation Cartier Pour L'Art Contemporain : Audiovisual
Treasure island

Daily Signals

Treasure island

Japan – Small-scale local producers have been given access to a design team to create an engaging brand identity for their products.
USIO Design Project : Ishigaki Island : Japan
The Marlton blends downtown cool and Parisian chic

Big Ideas

The Marlton blends downtown cool and Parisian chic

The Marlton blends downtown cool and Parisian chic
Valerie Solanas : Millennial : Luxe
True player: New app is an inside guide

Daily Signals

True player: New app is an inside guide

True player: New app is an inside guide
Nike : Apps : Crowdsourcing
New Zealand’s Department of Conservation merges sustainability and local pride

Daily Signals

New Zealand’s Department of Conservation merges sustainability and local pride

The Department of Conservation in New Zealand has unveiled a three-year campaign with Deloitte Digital and Deloitte’s Sustainability and Climate te...
Conservation : National Branding : New Zealand
Saintly rebrands toilet hygiene with Renaissance-inspired identity

Daily Signals

Saintly rebrands toilet hygiene with Renaissance-inspired identity

Toilet care brand Saintly is taking a bold step into taboo-breaking territory with a Renaissance-inspired rebrand that upgrades the humble flushabl...
Design : Branding : Advertising
Stat: Nearly half of women feel misunderstood by brands

Daily Signals

Stat: Nearly half of women feel misunderstood by brands

Despite driving an estimated £25 trillion ($31.8 trillion, €29.4 trillion) in global discretionary spending, nearly half of women worldwide say bra...
Branding & Advertising : Brands : Retail
Postmates’ anti-cookbook combats kitchen fatigue

Daily Signals

Postmates’ anti-cookbook combats kitchen fatigue

The food delivery service has launched an ironic ‘cookbook’ to ease home-cooking burnout during the pandemic.
Food : Pandemic : Cooking
Morrama designs disengaging smartphones

Daily Signals

Morrama designs disengaging smartphones

The industrial design agency’s concept study, Smarter Phones, explores how simple changes to smartphone design can improve our relationship with te...
Branding : Technology : Wellness
How choreography could shape the future of coding

Viewpoints

How choreography could shape the future of coding

Alvin Arthur, creator of Body.processing, explains how movement is creating a new, more inclusive language for coding.
Technology : Branding : Programmable Realities
The Pregnancy Pause helps new mothers return to work

Daily Signals

The Pregnancy Pause helps new mothers return to work

New York – The toolkit was created to explain the gap that maternity leave creates on CVs.
Advertising : Branding : Digital
Rock the house

Daily Signals

Rock the house

Global – British virtual band Gorillaz has launched a series of immersive experiences with Sonos.
Virtual Reality : Futuretainment : Music
Toy boy

Big Ideas

Toy boy

US – Boy Story is a range of male dolls for boys that is designed to promote gender equality.
Boy Story : Neutral Culture : Action Dolls
First Harrods hotel to open in Kuala Lumpur

Big Ideas

First Harrods hotel to open in Kuala Lumpur

First Harrods hotel to open in Kuala Lumpur
Harrods : Middle East : Qatar Holding
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