'Branding'

Best practice

News

Best practice

Sweden – Telecommunications company Telia has developed a design-led alternative to employee codes of conduct.
Wolff Olins : Telia : Workplace
Animal Orchestra

News

Animal Orchestra

Paris – Fondation Cartier pour l’art contemporain has launched an extension of The Great Animal Orchestra exhibition that gives users the opportuni...
The Great Animal Orchestra : Fondation Cartier Pour L'Art Contemporain : Audiovisual
Treasure island

News

Treasure island

Japan – Small-scale local producers have been given access to a design team to create an engaging brand identity for their products.
USIO Design Project : Ishigaki Island : Japan
The Marlton blends downtown cool and Parisian chic

Big Ideas

The Marlton blends downtown cool and Parisian chic

The Marlton blends downtown cool and Parisian chic
Valerie Solanas : Millennial : Luxe
True player: New app is an inside guide

News

True player: New app is an inside guide

True player: New app is an inside guide
Nike : Apps : Crowdsourcing
The Big Idea: Designing Superbrands at SXSW 2024

News

The Big Idea: Designing Superbrands at SXSW 2024

Thanks to advances in artificial intelligence and innovative tools such as ChatGPT, Midjourney and Sora, creativity has never been so omnipresent a...
Pop-culture & Media : Design : Advertising & Branding
NRF 2025 Retail’s Big Show daily recap: Burberry 2.0 and phygital futures

News

NRF 2025 Retail’s Big Show daily recap: Burberry 2.0 and phygital futures

On Sunday 12 January, NRF 2025 Retail’s Big Show opened at New York’s Jacob K Javits Convention Center, drawing more than 40,000 attendees.
Retail : Advertising & Branding : Luxury
Sustainability is Dead

Big Ideas

Sustainability is Dead

Sustainability as we know it is dead. Long live sustainability. A new approach is needed that reflects today’s world of increasingly blended physic...
Sustainability : Climate Crisis : Environment
Stat: Super Bowl smashes viewership records

News

Stat: Super Bowl smashes viewership records

Fox’s broadcast of the 2025 Super Bowl LIX drew a record-breaking 126m viewers across platforms, cementing its place as the most-watched Super Bowl...
Sports & Leisure : Advertising & Branding : Pop-culture & Media
The Trend: Rebranding Nature

News

The Trend: Rebranding Nature

To lure Gen Z outdoors and engage them in conservation and climate activism, nature is getting a rebranding. Inspired by gorpcore, organisations an...
Design : Advertising & Branding : Sustainability
YSL Beauty subverts luxury advertising to highlight domestic violence

News

YSL Beauty subverts luxury advertising to highlight domestic violence

Released in time for International Women’s Day, YSL Beauty is challenging the conventions of luxury advertising with its latest campaign, Don’t Cal...
Beauty : Advertising & Branding : Society
Pantone names Mocha Mousse as 2025 Colour of the Year

News

Pantone names Mocha Mousse as 2025 Colour of the Year

Pantone has unveiled Mocha Mousse (17-1230) as its Colour of the Year for 2025, a rich, chocolatey brown that embodies warmth, comfort and the grow...
Design : Advertising & Branding : Society
Elf brings beauty to game day with inclusive fandom campaign

News

Elf brings beauty to game day with inclusive fandom campaign

Elf Cosmetics, the American beauty brand behind Power Grip Primer, is stepping into the sports arena with its latest campaign, Eyes. Lips. Face. Fa...
Sports & Leisure : Beauty : Advertising & Branding
Human Waste Bag turns dog walkers into plastic pollution warriors

News

Human Waste Bag turns dog walkers into plastic pollution warriors

Creative director Neil Walshe has unveiled Human Waste Bag, an open-source design encouraging dog owners to clean up plastic pollution alongside th...
Sustainability : Advertising & Branding : Design
China experiences a rent-a-robot boom

News

China experiences a rent-a-robot boom

Following a viral humanoid robot dance at China’s Spring Festival Gala, robots have become the country’s latest must-have marketing asset.
Technology : Advertising & Branding : Society
Chester Zoo rebrands as a force for nature

News

Chester Zoo rebrands as a force for nature

Chester Zoo has unveiled a rebrand developed in partnership with branding agency How&How. 
Sustainability : Design : Advertising
Web Summit 2024: Seven trends to watch

Big Ideas

Web Summit 2024: Seven trends to watch

From the future of influencer marketing to Edge AI and the influence of Swifties, LS:N Global distils the key ideas from Web Summit 2024.
Pop-culture & Media : Technology : Advertising & Branding
Postmates’ anti-cookbook combats kitchen fatigue

News

Postmates’ anti-cookbook combats kitchen fatigue

The food delivery service has launched an ironic ‘cookbook’ to ease home-cooking burnout during the pandemic.
Food : Pandemic : Cooking
Morrama designs disengaging smartphones

News

Morrama designs disengaging smartphones

The industrial design agency’s concept study, Smarter Phones, explores how simple changes to smartphone design can improve our relationship with te...
Branding : Technology : Wellness
How choreography could shape the future of coding

Viewpoints

How choreography could shape the future of coding

Alvin Arthur, creator of Body.processing, explains how movement is creating a new, more inclusive language for coding.
Technology : Branding : Programmable Realities
The Pregnancy Pause helps new mothers return to work

News

The Pregnancy Pause helps new mothers return to work

New York – The toolkit was created to explain the gap that maternity leave creates on CVs.
Advertising : Branding : Digital
Rock the house

News

Rock the house

Global – British virtual band Gorillaz has launched a series of immersive experiences with Sonos.
Virtual Reality : Futuretainment : Music
Toy boy

Big Ideas

Toy boy

US – Boy Story is a range of male dolls for boys that is designed to promote gender equality.
Boy Story : Neutral Culture : Action Dolls
First Harrods hotel to open in Kuala Lumpur

Big Ideas

First Harrods hotel to open in Kuala Lumpur

First Harrods hotel to open in Kuala Lumpur
Harrods : Middle East : Qatar Holding
3x1

Design Directions

3x1

Finding a unique pair of denim jeans is often a demanding mission. The likelihood is that the person next to you will be wearing the same, or a sim...
Scott Morrison : Branding : Denim
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