'Branding'

Harrison Ford brings Hollywood charm to Glenmorangie whisky

News

Harrison Ford brings Hollywood charm to Glenmorangie whisky

Scotch whisky distillery Glenmorangie has unveiled actor Harrison Ford as its new global ambassador.
Advertising & Branding : Food & Drink : Pop-culture & Media
Future Forecast 2025: Design

Macro Trends

Future Forecast 2025: Design

From biofabrication to cultural heritage, the design industry is combining tradition with cutting-edge technology to shape a future that is both ec...
Design : Advertising & Branding : Sustainability
The Lighthouse launches Venice campus to provide content creators with a creative workspace

News

The Lighthouse launches Venice campus to provide content creators with a creative workspace

Creator and social agency the Whalar group has launched The Lighthouse, a campus in Venice, California that will serve as a hub for 150 curated cre...
Pop-culture & Media : Youth : Advertising & Branding
Pantry staples bringing Burmese cuisine to global foodies

News

Pantry staples bringing Burmese cuisine to global foodies

Burmese restaurant Burma Burma is introducing a range of pantry essentials to connect global cooks with its specially developed flavours.
Branding : Food : India
 Heritage Brand-umentaries

Micro Trends

Heritage Brand-umentaries

Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.
Advertising & Branding : Fashion : Food & Drink
British skincare brand Haeckels relaunched with a new identity

News

British skincare brand Haeckels relaunched with a new identity

Haeckels, the British skincare and fragrance brand, is rebranding as Formerly Known As Haeckels (FKAH), distancing itself from the controversial Ge...
Beauty : Advertising & Branding : Retail
Liquid Death’s ad album turns hateful comments into creative fuel

News

Liquid Death’s ad album turns hateful comments into creative fuel

Canned water company Liquid Death has released a provocative album entitled Greatest Hates Vol 3 embodying the brand’s fearless embracing of critic...
Advertising & Branding : Food & Drink : Media & Entertainment
Rare Beauty’s first global campaign celebrates individuality and self-acceptance

News

Rare Beauty’s first global campaign celebrates individuality and self-acceptance

Rare Beauty, Selena Gomez’s cosmetics brand, has launched Every Side of You, its first worldwide initiative celebrating individuality and self-acce...
Health & Wellness : Beauty : Advertising & Branding
Stat: WNBA tops Morning Consult’s fastest-growing US brands list of 2024 

News

Stat: WNBA tops Morning Consult’s fastest-growing US brands list of 2024 

The Women’s National Basketball Association (WNBA) has claimed the top spot as the fastest-growing brand in the US in Morning Consult’s Fastest Gro...
Sports & Leisure : Society : Advertising & Branding
Jamie Oliver launches pasta delivery brand

News

Jamie Oliver launches pasta delivery brand

Jamie Oliver’s new brand, Pasta Dreams, offers a psychedelic take on traditional Italian cuisine.
Food & Drink : Design : Advertising Branding
An elastic brand identity you can also listen to

News

An elastic brand identity you can also listen to

Creative agency Reklamekollektivet is using the medium of sound to capture the spirit of The Kulthuset, a music and culture centre in Bergen.
Design : Advertising & Branding : Society
Super Coffee asks competitors to steal its recipe

News

Super Coffee asks competitors to steal its recipe

In its latest attempt to disrupt the sugar-heavy caffeinated drinks industry, the bottled coffee brand has released its open-source coffee code to ...
Food & Drink : Health & Wellness : Advertising & Branding
White Claw’s latest billboard is cooling down Londoners

News

White Claw’s latest billboard is cooling down Londoners

Recognising the impact of the UK’s unprecedented heatwave, the hard seltzer brand is inviting Londoners to cool down with its interactive billboard.
Advertising & Branding : Sustainability : Food
A salad brand adopting fast food aesthetics

News

A salad brand adopting fast food aesthetics

Design agency &Walsh has unveiled an updated visual identity for indoor vertical farming company Plenty, taking inspiration from fast food restaura...
Advertising & Branding : Design : Food
Luxury: New Aesthetic

Viewpoints

Luxury: New Aesthetic

The balance of power between global luxury brands and the sophisticated and digitally savvy consumers who favour them is finally shifting. 
Luxury : Digital Disruption : Blurred Branding
Chameleon brands

Micro Trends

Chameleon brands

Smart brands are feeding on the aesthetics of their local areas, and opportunistically adopting the themes and design cues of their surroundings to...
Chameleonic : Independent : Boutique
MAD//Fest 2024 daily recap: Be bold, not beige

News

MAD//Fest 2024 daily recap: Be bold, not beige

East London welcomed more than 12,000 attendees to the annual MAD//Fest on Tuesday 2 July for a jam-packed agenda of talks from brands including To...
Advertising & Branding : MAD Fest : MAD Festival
Flaus rebrands flossing as fun and planet-friendly

News

Flaus rebrands flossing as fun and planet-friendly

Eco-friendly electric flosser brand Flaus has revealed a new trendy visual identity.
Health And Wellness : Advertising & Branding
Stat: March Madness ad sales for women’s basketball tournament surge

News

Stat: March Madness ad sales for women’s basketball tournament surge

Landing an advertising spot during the Women’s March Madness basketball tournament is more competitive than ever.
Sports & Leisure : Advertising & Branding : Finance
Liquid Death launches Kegs For Pregs with Kylie Kelce

News

Liquid Death launches Kegs For Pregs with Kylie Kelce

Liquid Death has teamed up with podcast host Kylie Kelce for a bold new campaign, Kegs For Pregs, featuring ultra-limited-edition kegs of its stil...
Food & Drink : Advertising & Branding : Pop-culture & Media
This RTD rebranding takes an ingredient-first approach

News

This RTD rebranding takes an ingredient-first approach

Design studio Bedow is breathing new life into Georgian drinks company Swee, taking an unconventional approach by spotlighting its ingredient lists.
Food : Drink : Advertising & Branding
RumChata transforms book clubs into rum ragers

News

RumChata transforms book clubs into rum ragers

With its Have Your Unusual campaign, alcohol brand RumChata is setting out to show how its rum drinks can suit any occasion – from the night club t...
Food & Drink : Advertising & Branding : Media & Entertainment
World Retail Congress 2024: Community Commerce

Big Ideas

World Retail Congress 2024: Community Commerce

From Claire’s to Sporty & Rich, innovative retailers are reshaping the landscape by fostering community engagement, inclusivity and social impact.
Retail : Advertising & Branding : Youth
Stat: Humour drives brand loyalty in Asia

News

Stat: Humour drives brand loyalty in Asia

Although Asian consumers prefer businesses that make them laugh, companies are wary of using humour as a marketing tool out of fear that their joke...
Retail : Advertising & Branding : Society
Pai’s packaging overhaul centres on sustainability

News

Pai’s packaging overhaul centres on sustainability

Eco-skincare brand Pai re-imagines its packaging with sustainability as the key driver.
Beauty : Advertising & Branding : Skincare
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