LS:N Global

Daily Signals

Treasure island

Japan – Small-scale local producers have been given access to a design team to create an engaging brand identity for their products.

Big Ideas

The Marlton blends downtown cool and Parisian chic

Valerie Solanas : Millennial : Luxe

Daily Signals

True player: New app is an inside guide

Nike : Apps : Crowdsourcing

Daily Signals

Norwegian Cruise Line revives 1990s tagline to re-energise the category

Norwegian Cruise Line (NCL) is reviving its 1990s tagline ‘It’s Different Out Here’ as the centrepiece of a full brand reset.

Marketing : Branding : Travel

Macro Trends

The Future of Discovery

Discovery no longer happens in isolated moments but unfolds as a continuous state, reshaping trust, visibility and identity across fragmented cultu...

Culture & Media : Retail : Advertising & Branding

Micro Trends

Modern Salons

[Two-minute read] Brands are reviving the intellectual salon as a space for live debate, cultural discernment and collective thinking.

Pop Culture & Media : Advertising & Branding : Fashion

Daily Signals

Zendaya and On explore movement as creative world-building

Swiss performance sportswear company On and actress Zendaya have unveiled their first co-created footwear and apparel collection, blending performa...

Sport : Fashion : Design

Daily Signals

CokeSticks makes creative thinking visible

Coca-Cola and Ogilvy Vietnam are embedding the brand into Asian dining rituals by transforming its recognisably contoured bottle into CokeSticks, a...

Cultural Identity : Advertising & Branding : Rituals

Daily Signals

Saintly rebrands toilet hygiene with Renaissance-inspired identity

Toilet care brand Saintly is taking a bold step into taboo-breaking territory with a Renaissance-inspired rebrand that upgrades the humble flushabl...

Design : Branding : Advertising

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.

Sustainability : Marketing & Branding : Humour

Design Directions

Permissible Indulgence

Indulgence is being visually rewritten. Minimalist, medicinal cues are moving into food and drink, signalling a new era in which wellness, desire a...

Food & Drink : Packaging : Health & Wellness

Daily Signals

Postmates’ anti-cookbook combats kitchen fatigue

The food delivery service has launched an ironic ‘cookbook’ to ease home-cooking burnout during the pandemic.

Food : Pandemic : Cooking

Daily Signals

Morrama designs disengaging smartphones

The industrial design agency’s concept study, Smarter Phones, explores how simple changes to smartphone design can improve our relationship with te...

Branding : Technology : Wellness

Viewpoints

How choreography could shape the future of coding

Alvin Arthur, creator of Body.processing, explains how movement is creating a new, more inclusive language for coding.

Technology : Branding : Programmable Realities

Daily Signals

The Pregnancy Pause helps new mothers return to work

New York – The toolkit was created to explain the gap that maternity leave creates on CVs.

Advertising : Branding : Digital

Daily Signals

Rock the house

Global – British virtual band Gorillaz has launched a series of immersive experiences with Sonos.

Virtual Reality : Futuretainment : Music

Big Ideas

Toy boy

US – Boy Story is a range of male dolls for boys that is designed to promote gender equality.

Boy Story : Neutral Culture : Action Dolls

Big Ideas

First Harrods hotel to open in Kuala Lumpur

Harrods : Middle East : Qatar Holding

Design Directions

3x1

Finding a unique pair of denim jeans is often a demanding mission. The likelihood is that the person next to you will be wearing the same, or a sim...

Scott Morrison : Branding : Denim

Daily Signals

Alzheimer’s awareness ad turns the loading icon into a metaphor for memory loss

Alzheimer Foundation’s latest campaign harnesses a universally frustrating digital metaphor – the buffering or loading icon – to evoke the heartbre...

Advertising : Health : Alzheimer's

Daily Signals

Greenpeace’s horror film-inspired campaign focuses on climate change villains

Staged like a spooky horror film, the latest ad campaign for Greenpeace uses humour to portray the chilling implications of three main environmenta...

Sustainability : Advertising : Branding

Daily Signals

Haeckels reimagines bio-positive skin and homewares

The company is introducing a line of clinically backed skincare designed around the microbiome, along with a timeless homeware collection.

Beauty : Retail : Branding

Daily Signals

This floating church connects communities

Architecture studio Denizen Works has redesigned a narrowboat as a mobile religious space for the local community in east London.

Religion : Faith : Belief

Daily Signals

Rebranding pharmaceuticals for China’s young singles

Serviceplan has transformed a classic anti-itching cream into unisex lipsticks for the country’s Generation Z

Beauty : Health And Wellness : Branding

Daily Signals

Petal offers credit for low-income citizens

Petal hopes to solve the catch-22 situation of applying for a credit card with no credit score.

Finance : FinTech : Security

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