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Irn-Bru revives Made in Scotland from Girders slogan
Irn-Bru is reviving its iconic Made in Scotland from Girders slogan in a campaign led by advertising agency Lucky Generals.
Food And Drink
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Brand Humour
:
Advertising
Micro Trends
Innovation Debrief 2025: Mischief Marketing
Roasting competitors in public? Serving kegs to pregnant women? To cut through the noise, marketers are leaning into ‘doing the wrong thing’ to sho...
Advertising & Branding
:
Food & Drink
:
Pop-culture & Media
News
Stat: Nearly half of women feel misunderstood by brands
Despite driving an estimated £25 trillion ($31.8 trillion, €29.4 trillion) in global discretionary spending, nearly half of women worldwide say bra...
Branding & Advertising
:
Brands
:
Retail
News
Postmates’ anti-cookbook combats kitchen fatigue
The food delivery service has launched an ironic ‘cookbook’ to ease home-cooking burnout during the pandemic.
Food
:
Pandemic
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Cooking
News
Morrama designs disengaging smartphones
The industrial design agency’s concept study, Smarter Phones, explores how simple changes to smartphone design can improve our relationship with te...
Branding
:
Technology
:
Wellness
Viewpoints
How choreography could shape the future of coding
Alvin Arthur, creator of Body.processing, explains how movement is creating a new, more inclusive language for coding.
Technology
:
Branding
:
Programmable Realities
News
The Pregnancy Pause helps new mothers return to work
New York – The toolkit was created to explain the gap that maternity leave creates on CVs.
Advertising
:
Branding
:
Digital
News
Rock the house
Global – British virtual band Gorillaz has launched a series of immersive experiences with Sonos.
Virtual Reality
:
Futuretainment
:
Music
Big Ideas
Toy boy
US – Boy Story is a range of male dolls for boys that is designed to promote gender equality.
Boy Story
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Neutral Culture
:
Action Dolls
Big Ideas
First Harrods hotel to open in Kuala Lumpur
First Harrods hotel to open in Kuala Lumpur
Harrods
:
Middle East
:
Qatar Holding
Design Directions
3x1
Finding a unique pair of denim jeans is often a demanding mission. The likelihood is that the person next to you will be wearing the same, or a sim...
Scott Morrison
:
Branding
:
Denim
News
Liquid Death’s ad album turns hateful comments into creative fuel
Canned water company Liquid Death has released a provocative album entitled Greatest Hates Vol 3 embodying the brand’s fearless embracing of critic...
Advertising & Branding
:
Food & Drink
:
Media & Entertainment
News
The Big Idea: Designing Superbrands at SXSW 2024
Thanks to advances in artificial intelligence and innovative tools such as ChatGPT, Midjourney and Sora, creativity has never been so omnipresent a...
Pop-culture & Media
:
Design
:
Advertising & Branding
News
Rare Beauty’s first global campaign celebrates individuality and self-acceptance
Rare Beauty, Selena Gomez’s cosmetics brand, has launched Every Side of You, its first worldwide initiative celebrating individuality and self-acce...
Health & Wellness
:
Beauty
:
Advertising & Branding
News
NRF 2025 Retail’s Big Show daily recap: Burberry 2.0 and phygital futures
On Sunday 12 January, NRF 2025 Retail’s Big Show opened at New York’s Jacob K Javits Convention Center, drawing more than 40,000 attendees.
Retail
:
Advertising & Branding
:
Luxury
News
Jamie Oliver launches pasta delivery brand
Jamie Oliver’s new brand, Pasta Dreams, offers a psychedelic take on traditional Italian cuisine.
Food & Drink
:
Design
:
Advertising Branding
News
An elastic brand identity you can also listen to
Creative agency Reklamekollektivet is using the medium of sound to capture the spirit of The Kulthuset, a music and culture centre in Bergen.
Design
:
Advertising & Branding
:
Society
News
Super Coffee asks competitors to steal its recipe
In its latest attempt to disrupt the sugar-heavy caffeinated drinks industry, the bottled coffee brand has released its open-source coffee code to ...
Food & Drink
:
Health & Wellness
:
Advertising & Branding
News
White Claw’s latest billboard is cooling down Londoners
Recognising the impact of the UK’s unprecedented heatwave, the hard seltzer brand is inviting Londoners to cool down with its interactive billboard.
Advertising & Branding
:
Sustainability
:
Food
News
A salad brand adopting fast food aesthetics
Design agency &Walsh has unveiled an updated visual identity for indoor vertical farming company Plenty, taking inspiration from fast food restaura...
Advertising & Branding
:
Design
:
Food
Viewpoints
Luxury: New Aesthetic
The balance of power between global luxury brands and the sophisticated and digitally savvy consumers who favour them is finally shifting.
Luxury
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Digital Disruption
:
Blurred Branding
Micro Trends
Chameleon brands
Smart brands are feeding on the aesthetics of their local areas, and opportunistically adopting the themes and design cues of their surroundings to...
Chameleonic
:
Independent
:
Boutique
News
MAD//Fest 2024 daily recap: Be bold, not beige
East London welcomed more than 12,000 attendees to the annual MAD//Fest on Tuesday 2 July for a jam-packed agenda of talks from brands including To...
Advertising & Branding
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MAD Fest
:
MAD Festival
News
Flaus rebrands flossing as fun and planet-friendly
Eco-friendly electric flosser brand Flaus has revealed a new trendy visual identity.
Health And Wellness
:
Advertising & Branding
News
This RTD rebranding takes an ingredient-first approach
Design studio Bedow is breathing new life into Georgian drinks company Swee, taking an unconventional approach by spotlighting its ingredient lists.
Food
:
Drink
:
Advertising & Branding
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