'Branding'

McCann’s comic aims to reduce recruitment bias

Daily Signals

McCann’s comic aims to reduce recruitment bias

London – While much attention has recently been paid to the ways in which AI is starting to help recruiters remove bias from the hiring pr...
Workplace : Branding : Recruitment
Fast fusion

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Fast fusion

Chicago – Graphic design studio Franklyn has created a transnational visual identity for Korean-Polish restaurant Kimski.
Kimski : Branding : New Bricolage Living
Preview: Recycling Rebranded

Daily Signals

Preview: Recycling Rebranded

Brands are creating marketing campaigns that assert their commitment to the fight against waste.
Recycling : H&M : Branding
Clean break: Packaging rebranded for personal care range

Daily Signals

Clean break: Packaging rebranded for personal care range

Leeds – Stephenson Personal Care has been given a boost with new packaging that shows off its soap-making ingredients. 
Soaps : Stephenson Personal Care : Rebuilt Heritage
Hitting the source: Water brand keeps it local

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Hitting the source: Water brand keeps it local

Hitting the source: Water brand keeps it local
Branding : Identity : Visual
On Target: US stores inspire specialist offer

Daily Signals

On Target: US stores inspire specialist offer

On Target: US stores inspire specialist offer
Branding : Interior Decoration : Pub
Liquid Death’s ad album turns hateful comments into creative fuel

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Liquid Death’s ad album turns hateful comments into creative fuel

Canned water company Liquid Death has released a provocative album entitled Greatest Hates Vol 3 embodying the brand’s fearless embracing of critic...
Advertising & Branding : Food & Drink : Media & Entertainment
The Big Idea: Designing Superbrands at SXSW 2024

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The Big Idea: Designing Superbrands at SXSW 2024

Thanks to advances in artificial intelligence and innovative tools such as ChatGPT, Midjourney and Sora, creativity has never been so omnipresent a...
Pop-culture & Media : Design : Advertising & Branding
Rare Beauty’s first global campaign celebrates individuality and self-acceptance

Daily Signals

Rare Beauty’s first global campaign celebrates individuality and self-acceptance

Rare Beauty, Selena Gomez’s cosmetics brand, has launched Every Side of You, its first worldwide initiative celebrating individuality and self-acce...
Health & Wellness : Beauty : Advertising & Branding
NRF 2025 Retail’s Big Show daily recap: Burberry 2.0 and phygital futures

Daily Signals

NRF 2025 Retail’s Big Show daily recap: Burberry 2.0 and phygital futures

On Sunday 12 January, NRF 2025 Retail’s Big Show opened at New York’s Jacob K Javits Convention Center, drawing more than 40,000 attendees.
Retail : Advertising & Branding : Luxury
Jamie Oliver launches pasta delivery brand

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Jamie Oliver launches pasta delivery brand

Jamie Oliver’s new brand, Pasta Dreams, offers a psychedelic take on traditional Italian cuisine.
Food & Drink : Design : Advertising Branding
An elastic brand identity you can also listen to

Daily Signals

An elastic brand identity you can also listen to

Creative agency Reklamekollektivet is using the medium of sound to capture the spirit of The Kulthuset, a music and culture centre in Bergen.
Design : Advertising & Branding : Society
Super Coffee asks competitors to steal its recipe

Daily Signals

Super Coffee asks competitors to steal its recipe

In its latest attempt to disrupt the sugar-heavy caffeinated drinks industry, the bottled coffee brand has released its open-source coffee code to ...
Food & Drink : Health & Wellness : Advertising & Branding
White Claw’s latest billboard is cooling down Londoners

Daily Signals

White Claw’s latest billboard is cooling down Londoners

Recognising the impact of the UK’s unprecedented heatwave, the hard seltzer brand is inviting Londoners to cool down with its interactive billboard.
Advertising & Branding : Sustainability : Food
A salad brand adopting fast food aesthetics

Daily Signals

A salad brand adopting fast food aesthetics

Design agency &Walsh has unveiled an updated visual identity for indoor vertical farming company Plenty, taking inspiration from fast food restaura...
Advertising & Branding : Design : Food
Luxury: New Aesthetic

Viewpoints

Luxury: New Aesthetic

The balance of power between global luxury brands and the sophisticated and digitally savvy consumers who favour them is finally shifting. 
Luxury : Digital Disruption : Blurred Branding
Chameleon brands

Micro Trends

Chameleon brands

Smart brands are feeding on the aesthetics of their local areas, and opportunistically adopting the themes and design cues of their surroundings to...
Chameleonic : Independent : Boutique
MAD//Fest 2024 daily recap: Be bold, not beige

Daily Signals

MAD//Fest 2024 daily recap: Be bold, not beige

East London welcomed more than 12,000 attendees to the annual MAD//Fest on Tuesday 2 July for a jam-packed agenda of talks from brands including To...
Advertising & Branding : MAD Fest : MAD Festival
Flaus rebrands flossing as fun and planet-friendly

Daily Signals

Flaus rebrands flossing as fun and planet-friendly

Eco-friendly electric flosser brand Flaus has revealed a new trendy visual identity.
Health And Wellness : Advertising & Branding
This RTD rebranding takes an ingredient-first approach

Daily Signals

This RTD rebranding takes an ingredient-first approach

Design studio Bedow is breathing new life into Georgian drinks company Swee, taking an unconventional approach by spotlighting its ingredient lists.
Food : Drink : Advertising & Branding
Pantry staples bringing Burmese cuisine to global foodies

Daily Signals

Pantry staples bringing Burmese cuisine to global foodies

Burmese restaurant Burma Burma is introducing a range of pantry essentials to connect global cooks with its specially developed flavours.
Branding : Food : India
RumChata transforms book clubs into rum ragers

Daily Signals

RumChata transforms book clubs into rum ragers

With its Have Your Unusual campaign, alcohol brand RumChata is setting out to show how its rum drinks can suit any occasion – from the night club t...
Food & Drink : Advertising & Branding : Media & Entertainment
World Retail Congress 2024: Community Commerce

Big Ideas

World Retail Congress 2024: Community Commerce

From Claire’s to Sporty & Rich, innovative retailers are reshaping the landscape by fostering community engagement, inclusivity and social impact.
Retail : Advertising & Branding : Youth
Stat: Humour drives brand loyalty in Asia

Daily Signals

Stat: Humour drives brand loyalty in Asia

Although Asian consumers prefer businesses that make them laugh, companies are wary of using humour as a marketing tool out of fear that their joke...
Retail : Advertising & Branding : Society
Pai’s packaging overhaul centres on sustainability

Daily Signals

Pai’s packaging overhaul centres on sustainability

Eco-skincare brand Pai re-imagines its packaging with sustainability as the key driver.
Beauty : Advertising & Branding : Skincare
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