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Daily Signals

Flaus rebrands flossing as fun and planet-friendly

Eco-friendly electric flosser brand Flaus has revealed a new trendy visual identity.

Health And Wellness : Advertising & Branding

Daily Signals

This RTD rebranding takes an ingredient-first approach

Design studio Bedow is breathing new life into Georgian drinks company Swee, taking an unconventional approach by spotlighting its ingredient lists.

Food : Drink : Advertising & Branding

Daily Signals

RumChata transforms book clubs into rum ragers

With its Have Your Unusual campaign, alcohol brand RumChata is setting out to show how its rum drinks can suit any occasion – from the night club t...

Food & Drink : Advertising & Branding : Media & Entertainment

Big Ideas

World Retail Congress 2024: Community Commerce

From Claire’s to Sporty & Rich, innovative retailers are reshaping the landscape by fostering community engagement, inclusivity and social impact.

Retail : Advertising & Branding : Youth

Daily Signals

Stat: Humour drives brand loyalty in Asia

Although Asian consumers prefer businesses that make them laugh, companies are wary of using humour as a marketing tool out of fear that their joke...

Retail : Advertising & Branding : Society

Daily Signals

Pai’s packaging overhaul centres on sustainability

Eco-skincare brand Pai re-imagines its packaging with sustainability as the key driver.

Beauty : Advertising & Branding : Skincare

Daily Signals

Symbiotic space: Agnès b goes big in Hong Kong

Hong Kong – Agnès b, the French fashion brand, has opened a lifestyle flagship store in Hong Kong at K11 Art Mall, the art shopping mall in Tsum Ts...

China : Travel Concept Store : Florist

Daily Signals

Thix takes the taboo out of hair loss

Thix is a new haircare brand that hopes to shake up the haircare market with its optimistic approach to hair loss.

Health & Wellness : Design : Beauty

Big Ideas

Sustainability is Dead

Sustainability as we know it is dead. Long live sustainability. A new approach is needed that reflects today’s world of increasingly blended physic...

Sustainability : Climate Crisis : Environment

Daily Signals

Cool idea: Fashion brands in ice cream scoop

Johnny Cupcakes : Junk Food Clothing : Fashion

Daily Signals

Jems sheds light on the escalating STI issue among seniors

Canadian condom brand Jems has launched a campaign targeting an unusual audience when it comes to safe sex advocacy – seniors.

Health & Wellness : Society : Advertising & Branding

Daily Signals

The Hermitage Hotel’s new identity honours women’s history

The iconic Hermitage Hotel unveiled a new face that is refreshed and playful while echoing the Nashville-based hotel’s rich history.

Travel & Hospitality : Luxury : Advertising & Branding

Micro Trends

Activist OOH Advertising

As the climate crisis becomes an increasing concern, brands are turning their physical billboards into instruments of activism.

Drink : Advertising & Branding : Sustainability

Viewpoints

The Ads Don’t Work for Gen Z

If brands want to genuinely connect with Gen Z, they need to dial down the ad saturation and earn their attention rather than demand it, writes for...

Advertising & Branding : Youth : Pop Culture & Media

Daily Signals

Playful pain relief inspired by psychedelic rock

Hemp wellness brand Dr Milo is responding to the gap in the market for visually appealing pain relief products.

Health And Wellness : Design : Advertising & Branding

Daily Signals

A campaign challenging cannabis law hypocrisy

Monogram, a cannabis brand by US rapper Jay-Z, is challenging the American legal system on the use of cannabis.

Advertising & Branding : Health And Wellness : Society

Daily Signals

Stat: Global support for corporate LGBTQ+ Pride faces new challenges

Global support for brands actively promoting LGBTQ+ equality is weakening, according to Ipsos’ 2025 LGBT+ Pride Report.

Dei : Pride : Identities

Big Ideas

Four Takeaways from Cannes Lions 2022

After a two-year hiatus, Cannes Lions International Festival of Creativity returned in 2022. Here we round up the key talks, moments and take-outs.

Design : Advertising & Branding : Cannes Lions

Daily Signals

Wait in warmth: A bus shelter with a civic duty

Civic Branding : Advertising : Multisensory

Daily Signals

Volkswagen’s phygital ad is an NFT treasure hunt

The automotive retailer is shaking up its communications strategy with the launch of a metaverse campaign promoting its latest Polo model, the IQ.D...

Advertising & Branding : Mobility : Media & Entertainment

Daily Signals

Intentionally ugly nail polish taunts beauty ideals

Seeking to challenge conventional beauty ideals, jewellery brand J Hannah presents a compost-coloured nail varnish.

Beauty : Advertising & Branding : Society

Daily Signals

Office of Overview brews low-alcohol desk beer

London-based branding and design agency Office of Overview has launched Creative Juice, a low-alcohol ‘desk beer’ designed to spark creativity duri...

Food&Drink : Workplace : Creativity

Daily Signals

A golf app taking a shot at younger players

Steering clear of the tropes that dominate the conventional golf sector, matchmaking service Goolf has refreshed its visual identity in step with t...

Sports & Leisure : Society : Advertising & Branding

Daily Signals

ASICS re-packages footwear to promote wellbeing

ASICS is ramping up its efforts to encourage exercise with a medicinal packaging concept that promotes the Japanese company’s Movement for Mind pro...

Health & Wellness : Advertising & Branding : Sports & Leisure

Daily Signals

Studio Frith evolves Jolene’s hand-drawn logo into full brand identity

North London restaurant and bakery Jolene has unveiled a refreshed brand identity by graphic design and creative agency Studio Frith, retaining the...

Design : Food And Drink : Travel And Hospitality

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