Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
'Branding'
Sort By
Relevance
Most Recent
News
RumChata transforms book clubs into rum ragers
With its Have Your Unusual campaign, alcohol brand RumChata is setting out to show how its rum drinks can suit any occasion – from the night club t...
Food & Drink
:
Advertising & Branding
:
Media & Entertainment
Big Ideas
World Retail Congress 2024: Community Commerce
From Claire’s to Sporty & Rich, innovative retailers are reshaping the landscape by fostering community engagement, inclusivity and social impact.
Retail
:
Advertising & Branding
:
Youth
News
Stat: Humour drives brand loyalty in Asia
Although Asian consumers prefer businesses that make them laugh, companies are wary of using humour as a marketing tool out of fear that their joke...
Retail
:
Advertising & Branding
:
Society
News
Pai’s packaging overhaul centres on sustainability
Eco-skincare brand Pai re-imagines its packaging with sustainability as the key driver.
Beauty
:
Advertising & Branding
:
Skincare
News
Symbiotic space: Agnès b goes big in Hong Kong
Hong Kong – Agnès b, the French fashion brand, has opened a lifestyle flagship store in Hong Kong at K11 Art Mall, the art shopping mall in Tsum Ts...
China
:
Travel Concept Store
:
Florist
News
Thix takes the taboo out of hair loss
Thix is a new haircare brand that hopes to shake up the haircare market with its optimistic approach to hair loss.
Health & Wellness
:
Design
:
Beauty
Big Ideas
Sustainability is Dead
Sustainability as we know it is dead. Long live sustainability. A new approach is needed that reflects today’s world of increasingly blended physic...
Sustainability
:
Climate Crisis
:
Environment
News
Cool idea: Fashion brands in ice cream scoop
Cool idea: Fashion brands in ice cream scoop
Johnny Cupcakes
:
Junk Food Clothing
:
Fashion
News
Jems sheds light on the escalating STI issue among seniors
Canadian condom brand Jems has launched a campaign targeting an unusual audience when it comes to safe sex advocacy – seniors.
Health & Wellness
:
Society
:
Advertising & Branding
News
The Hermitage Hotel’s new identity honours women’s history
The iconic Hermitage Hotel unveiled a new face that is refreshed and playful while echoing the Nashville-based hotel’s rich history.
Travel & Hospitality
:
Luxury
:
Advertising & Branding
Micro Trends
Activist OOH Advertising
As the climate crisis becomes an increasing concern, brands are turning their physical billboards into instruments of activism.
Drink
:
Advertising & Branding
:
Sustainability
News
Playful pain relief inspired by psychedelic rock
Hemp wellness brand Dr Milo is responding to the gap in the market for visually appealing pain relief products.
Health And Wellness
:
Design
:
Advertising & Branding
News
A campaign challenging cannabis law hypocrisy
Monogram, a cannabis brand by US rapper Jay-Z, is challenging the American legal system on the use of cannabis.
Advertising & Branding
:
Health And Wellness
:
Society
News
Wait in warmth: A bus shelter with a civic duty
Wait in warmth: A bus shelter with a civic duty
Civic Branding
:
Advertising
:
Multisensory
Big Ideas
Four Takeaways from Cannes Lions 2022
After a two-year hiatus, Cannes Lions International Festival of Creativity returned in 2022. Here we round up the key talks, moments and take-outs.
Design
:
Advertising & Branding
:
Cannes Lions
News
Volkswagen’s phygital ad is an NFT treasure hunt
The automotive retailer is shaking up its communications strategy with the launch of a metaverse campaign promoting its latest Polo model, the IQ.D...
Advertising & Branding
:
Mobility
:
Media & Entertainment
News
Intentionally ugly nail polish taunts beauty ideals
Seeking to challenge conventional beauty ideals, jewellery brand J Hannah presents a compost-coloured nail varnish.
Beauty
:
Advertising & Branding
:
Society
News
Office of Overview brews low-alcohol desk beer
London-based branding and design agency Office of Overview has launched Creative Juice, a low-alcohol ‘desk beer’ designed to spark creativity duri...
Food&Drink
:
Workplace
:
Creativity
News
A golf app taking a shot at younger players
Steering clear of the tropes that dominate the conventional golf sector, matchmaking service Goolf has refreshed its visual identity in step with t...
Sports & Leisure
:
Society
:
Advertising & Branding
News
ASICS re-packages footwear to promote wellbeing
ASICS is ramping up its efforts to encourage exercise with a medicinal packaging concept that promotes the Japanese company’s Movement for Mind pro...
Health & Wellness
:
Advertising & Branding
:
Sports & Leisure
News
Pantry staples bringing Burmese cuisine to global foodies
Burmese restaurant Burma Burma is introducing a range of pantry essentials to connect global cooks with its specially developed flavours.
Branding
:
Food
:
India
News
On the Edge rebrands conservation for the digital age
Breaking away from conventional branding for conservation projects, the charity is undergoing a rebranding informed by the digital world.
Design
:
Sustainability
:
Cliamte Change
Viewpoints
Multisensory food packaging
Considering the noise around synaesthesia, food packaging could experiment with stimulating senses other than sight.
Packaging Design
:
Charles Spence
:
Synaesthetic Selling
News
Buried treasure: Ogilvy ad goes underground
Buried treasure: Ogilvy ad goes underground
Symbiotic Branding
:
Brussels
:
Recruitment
Micro Trends
Heritage Brand-umentaries
Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.
Advertising & Branding
:
Fashion
:
Food & Drink
Loading...
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/108672/ntk-video-size2.jpg)
:strip_exif():strip_icc()/filestorage/images/121651/lsn-video-template.png)
:strip_exif():strip_icc()/filestorage/images/106773/gaming.jpg)
:strip_exif():strip_icc()/filestorage/images/101256/screenshot-2020-09-15-at-09-27-00.png)
:strip_exif():strip_icc()/201312%2F8614%2Fhomepage_image%2FIMG_0452.JPG)
:strip_exif():strip_icc()/filestorage/images/115168/screenshot-2023-02-14-at-12-17-14.png)
:strip_exif():strip_icc()/filestorage/images/125893/sustainability-rebranded-article-1-800x450.gif)
:strip_exif():strip_icc()/201208%2F6194%2Fhomepage_image%2F_MG_1724.jpg)
:strip_exif():strip_icc()/filestorage/images/116546/3.jpeg)
:strip_exif():strip_icc()/filestorage/images/113541/hermitage-hotel-rebranding-by-creative-studio-mucca.jpeg)
:strip_exif():strip_icc()/filestorage/images/111655/ntk-video-size.jpg)
:strip_exif():strip_icc()/filestorage/images/112222/download.jpeg)
:strip_exif():strip_icc()/filestorage/images/103983/screenshot-2021-03-08-at-14-17-12.png)
:strip_exif():strip_icc()/200812%2F254%2Fimage%2Fbus_stop_heaters_01.jpg)
:strip_exif():strip_icc()/filestorage/images/112544/288889372-10160952929838539-3745496910731123536-n.jpeg)
:strip_exif():strip_icc()/filestorage/images/111100/ntk-video-size2.jpg)
:strip_exif():strip_icc()/filestorage/images/107141/000015760004-copy-1.jpg)
:strip_exif():strip_icc()/filestorage/images/123445/cj-desk.jpg)
:strip_exif():strip_icc()/filestorage/images/112309/artboard-17goolf.jpg)
:strip_exif():strip_icc()/filestorage/images/108274/asics-movement-for-mind-4.jpg)
:strip_exif():strip_icc()/filestorage/images/109625/bb-22.jpeg)
:strip_exif():strip_icc()/filestorage/images/109275/15-ote-eye-landing.jpg)
:strip_exif():strip_icc()/filestorage/images/65480/Screen%20Shot%202015-12-01%20at%2015.27.59%20copy.png)
:strip_exif():strip_icc()/201211%2F6733%2Fhomepage_image%2FScreen_shot_2012-11-27_at_14.23.43.png)
:strip_exif():strip_icc()/filestorage/images/125959/pexels-cottonbro-2925311.jpg)