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Volkswagen’s phygital ad is an NFT treasure hunt
The automotive retailer is shaking up its communications strategy with the launch of a metaverse campaign promoting its latest Polo model, the IQ.D...
Advertising & Branding
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Mobility
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Media & Entertainment
News
Intentionally ugly nail polish taunts beauty ideals
Seeking to challenge conventional beauty ideals, jewellery brand J Hannah presents a compost-coloured nail varnish.
Beauty
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Advertising & Branding
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Society
News
Office of Overview brews low-alcohol desk beer
London-based branding and design agency Office of Overview has launched Creative Juice, a low-alcohol ‘desk beer’ designed to spark creativity duri...
Food&Drink
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Workplace
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Creativity
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A golf app taking a shot at younger players
Steering clear of the tropes that dominate the conventional golf sector, matchmaking service Goolf has refreshed its visual identity in step with t...
Sports & Leisure
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Society
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Advertising & Branding
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ASICS re-packages footwear to promote wellbeing
ASICS is ramping up its efforts to encourage exercise with a medicinal packaging concept that promotes the Japanese company’s Movement for Mind pro...
Health & Wellness
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Advertising & Branding
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Sports & Leisure
News
Lululemon taps 78-year-old fitness influencer Joan MacDonald for new campaign
Lululemon is challenging ageist fitness stereotypes with its latest campaign, featuring 78-year-old fitness influencer Joan MacDonald.
Sports & Leisure
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Advertising & Branding
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Youth
News
On the Edge rebrands conservation for the digital age
Breaking away from conventional branding for conservation projects, the charity is undergoing a rebranding informed by the digital world.
Design
:
Sustainability
:
Cliamte Change
Viewpoints
Multisensory food packaging
Considering the noise around synaesthesia, food packaging could experiment with stimulating senses other than sight.
Packaging Design
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Charles Spence
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Synaesthetic Selling
News
Buried treasure: Ogilvy ad goes underground
Buried treasure: Ogilvy ad goes underground
Symbiotic Branding
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Brussels
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Recruitment
Micro Trends
Subversive Sustainability Ads
Consumers are inundated with misleading sustainability claims. Opting out of binary messages of climate doom and hope, brands are using rebellious ...
Sustainability
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Advertising
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Design
News
Anti creates a visual identity that evolves with community input
Norwegian creative agency Anti has unveiled a dynamic identity for Kulturhavna, a community-driven urban development project in Ålesund, Norway.
Design
:
Advertising & Branding
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Future Spaces
News
Hyundai turns to emotional marketing for the 2024 Paris Olympic Games
Hyundai is changing its advertising strategy for the 2024 Summer Olympics in Paris with an emotion-centred campaign titled It’s OK.
Advertising & Branding
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Paris Olympics 2024
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Apple joins the Great Resignation in its ad trilogy
The latest instalment of Apple’s Underdogs video series – which charts the career journey of a team of under-estimated employees – uses narrative-d...
Advertising & Branding
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Media And Entertainment
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Society
News
Dayuse repositions downtime on demand
The daytime hotel booking site is reframing associations with its services, through a vibrant redesign that posits pleasure and hedonism over funct...
Travel & Hospitality
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Design
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Advertising & Branding
News
MAD//Fest 2024 daily recap: Passion points, purpose and design through storytelling
The second day of MAD//Fest focused on culture, connection and creative storytelling, with talks from brands including PepsiCo, Who Gives a Crap, D...
Advertising & Branding
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MAD Fest
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Mad//Fest
News
Stat: Americans have mixed feelings about brands on Twitter
Should brands still advertise on Twitter? Morning Consult has polled consumers on how they feel about brands still using Twitter despite the recent...
Stat
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Stats
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Statistic
News
Liquid Death promotes electrolyte drink mix with Ozzy Osbourne ad
Rock legend Ozzy Osbourne cautions fans against misusing Liquid Death’s latest product.
Food & Drink
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Advertising & Branding
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Pop-culture & Media
News
Deutsche Telekom campaign warns about child data protection
Deutsche Telekom, in collaboration with creative agency adam&eveBERLIN, has unveiled a new campaign highlighting the increased risks parents face d...
Media & Entertainment
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Technology
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Advertising & Branding
News
McDonald’s Sweden turns digital billboards into food trucks
In honour of its new fried chicken burger, McDonald’s Sweden has converted digital billboards into digital food trucks that give away coupons for a...
Food
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Drink
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Advertising & Branding
News
Bupa embraces a synchronised approach to healthcare
Bupa has introduced a fresh take on what health looks like, showcasing and validating underrepresented daily health concerns.
Health & Wellness
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Advertising
:
Sports & Lesiure
News
CitizenM’s unfiltered campaign celebrates deep sleep
To mark the opening of hotels in London and America, CitizenM is transforming the windows of its new properties into a public art exhibition.
Travel & Hospitality
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Design
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Advertising & Branding
News
Ankorstore brings chaos to e-commerce
A rebranding by graphic design studio Pentagram is helping wholesale marketplace Ankorstore express its novel approach to the concept of rewilding ...
Retail
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Technology
:
Advertising `& Branding
News
Mylo’s rebranding gets real about fertility
Design agency Ragged Edge and fertility technology company Mylo, previously known as myLotus, are working together to rebrand communications about ...
Advertising & Branding
:
Health And Wellness
:
Fertility
News
Plane hospitality: Airbnb offers a place to stay on the runway
Amsterdam – First Airbnb offered people the chance to stay in an Ikea store, then there was the Waterstones sleepover, now the crowdsourcing hospit...
AirBnB
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KLM Royal Dutch Airline
:
Symbiotic Branding
News
Post Consumer Brands launches night-time cereal Sweet Dreams
American breakfast cereal manufacturer Post Consumer Brands recently introduced Sweet Dreams, the first ever cereal designed to support bedtime rou...
Food
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Advertising & Branding
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