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'Branding'
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Micro Trends
Subversive Sustainability Ads
Consumers are inundated with misleading sustainability claims. Opting out of binary messages of climate doom and hope, brands are using rebellious ...
Sustainability
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Advertising
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Design
News
Stat: Super Bowl smashes viewership records
Fox’s broadcast of the 2025 Super Bowl LIX drew a record-breaking 126m viewers across platforms, cementing its place as the most-watched Super Bowl...
Sports & Leisure
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Advertising & Branding
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Pop-culture & Media
News
The Trend: Rebranding Nature
To lure Gen Z outdoors and engage them in conservation and climate activism, nature is getting a rebranding. Inspired by gorpcore, organisations an...
Design
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Advertising & Branding
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Sustainability
News
Hyundai turns to emotional marketing for the 2024 Paris Olympic Games
Hyundai is changing its advertising strategy for the 2024 Summer Olympics in Paris with an emotion-centred campaign titled It’s OK.
Advertising & Branding
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Sports & Leisure
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Paris Olympics 2024
News
Apple joins the Great Resignation in its ad trilogy
The latest instalment of Apple’s Underdogs video series – which charts the career journey of a team of under-estimated employees – uses narrative-d...
Advertising & Branding
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Media And Entertainment
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Society
News
Dayuse repositions downtime on demand
The daytime hotel booking site is reframing associations with its services, through a vibrant redesign that posits pleasure and hedonism over funct...
Travel & Hospitality
:
Design
:
Advertising & Branding
Viewpoints
The Ads Don’t Work for Gen Z
If brands want to genuinely connect with Gen Z, they need to dial down the ad saturation and earn their attention rather than demand it, writes for...
Advertising & Branding
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Youth
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Pop Culture & Media
News
A new joint visual identity for Topshop and Topman
Creative agency Moving Brands has designed a new merged visual identity for Topshop and Topman, marking their next chapter as digital-first brands.
Fashion
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Advertising & Branding
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Design
News
MAD//Fest 2024 daily recap: Passion points, purpose and design through storytelling
The second day of MAD//Fest focused on culture, connection and creative storytelling, with talks from brands including PepsiCo, Who Gives a Crap, D...
Advertising & Branding
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MAD Fest
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Mad//Fest
News
Stat: Americans have mixed feelings about brands on Twitter
Should brands still advertise on Twitter? Morning Consult has polled consumers on how they feel about brands still using Twitter despite the recent...
Stat
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Stats
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Statistic
News
YSL Beauty subverts luxury advertising to highlight domestic violence
Released in time for International Women’s Day, YSL Beauty is challenging the conventions of luxury advertising with its latest campaign, Don’t Cal...
Beauty
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Advertising & Branding
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Society
News
Pantone names Mocha Mousse as 2025 Colour of the Year
Pantone has unveiled Mocha Mousse (17-1230) as its Colour of the Year for 2025, a rich, chocolatey brown that embodies warmth, comfort and the grow...
Design
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Advertising & Branding
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Society
News
Liquid Death promotes electrolyte drink mix with Ozzy Osbourne ad
Rock legend Ozzy Osbourne cautions fans against misusing Liquid Death’s latest product.
Food & Drink
:
Advertising & Branding
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Pop-culture & Media
News
Deutsche Telekom campaign warns about child data protection
Deutsche Telekom, in collaboration with creative agency adam&eveBERLIN, has unveiled a new campaign highlighting the increased risks parents face d...
Media & Entertainment
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Technology
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Advertising & Branding
News
McDonald’s Sweden turns digital billboards into food trucks
In honour of its new fried chicken burger, McDonald’s Sweden has converted digital billboards into digital food trucks that give away coupons for a...
Food
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Drink
:
Advertising & Branding
News
Bupa embraces a synchronised approach to healthcare
Bupa has introduced a fresh take on what health looks like, showcasing and validating underrepresented daily health concerns.
Health & Wellness
:
Advertising
:
Sports & Lesiure
News
CitizenM’s unfiltered campaign celebrates deep sleep
To mark the opening of hotels in London and America, CitizenM is transforming the windows of its new properties into a public art exhibition.
Travel & Hospitality
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Design
:
Advertising & Branding
News
Ankorstore brings chaos to e-commerce
A rebranding by graphic design studio Pentagram is helping wholesale marketplace Ankorstore express its novel approach to the concept of rewilding ...
Retail
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Technology
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Advertising `& Branding
News
Mylo’s rebranding gets real about fertility
Design agency Ragged Edge and fertility technology company Mylo, previously known as myLotus, are working together to rebrand communications about ...
Advertising & Branding
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Health And Wellness
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Fertility
News
Plane hospitality: Airbnb offers a place to stay on the runway
Amsterdam – First Airbnb offered people the chance to stay in an Ikea store, then there was the Waterstones sleepover, now the crowdsourcing hospit...
AirBnB
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KLM Royal Dutch Airline
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Symbiotic Branding
News
Stat: Global support for corporate LGBTQ+ Pride faces new challenges
Global support for brands actively promoting LGBTQ+ equality is weakening, according to Ipsos’ 2025 LGBT+ Pride Report.
Dei
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Pride
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Identities
News
Elf brings beauty to game day with inclusive fandom campaign
Elf Cosmetics, the American beauty brand behind Power Grip Primer, is stepping into the sports arena with its latest campaign, Eyes. Lips. Face. Fa...
Sports & Leisure
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Beauty
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Advertising & Branding
News
Post Consumer Brands launches night-time cereal Sweet Dreams
American breakfast cereal manufacturer Post Consumer Brands recently introduced Sweet Dreams, the first ever cereal designed to support bedtime rou...
Food
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Advertising & Branding
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Society
News
Human Waste Bag turns dog walkers into plastic pollution warriors
Creative director Neil Walshe has unveiled Human Waste Bag, an open-source design encouraging dog owners to clean up plastic pollution alongside th...
Sustainability
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Advertising & Branding
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Design
News
CoorDown’s campaign challenges assumptions about Down syndrome
CoorDown, a non-profit organisation raising awareness about people with Down syndrome, has launched its latest campaign, Assume I Can, which challe...
Advertising & Branding
:
Society
:
Health & Wellness
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