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'Branding'
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Daily Signals
On the Edge rebrands conservation for the digital age
Breaking away from conventional branding for conservation projects, the charity is undergoing a rebranding informed by the digital world.
Design
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Sustainability
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Cliamte Change
Viewpoints
Multisensory food packaging
Considering the noise around synaesthesia, food packaging could experiment with stimulating senses other than sight.
Packaging Design
:
Charles Spence
:
Synaesthetic Selling
Daily Signals
Buried treasure: Ogilvy ad goes underground
Buried treasure: Ogilvy ad goes underground
Symbiotic Branding
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Brussels
:
Recruitment
Micro Trends
Subversive Sustainability Ads
Consumers are inundated with misleading sustainability claims. Opting out of binary messages of climate doom and hope, brands are using rebellious ...
Sustainability
:
Advertising
:
Design
Daily Signals
Stat: Super Bowl smashes viewership records
Fox’s broadcast of the 2025 Super Bowl LIX drew a record-breaking 126m viewers across platforms, cementing its place as the most-watched Super Bowl...
Sports & Leisure
:
Advertising & Branding
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Pop-culture & Media
Daily Signals
The Trend: Rebranding Nature
To lure Gen Z outdoors and engage them in conservation and climate activism, nature is getting a rebranding. Inspired by gorpcore, organisations an...
Design
:
Advertising & Branding
:
Sustainability
Daily Signals
Hyundai turns to emotional marketing for the 2024 Paris Olympic Games
Hyundai is changing its advertising strategy for the 2024 Summer Olympics in Paris with an emotion-centred campaign titled It’s OK.
Advertising & Branding
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Sports & Leisure
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Paris Olympics 2024
Daily Signals
Apple joins the Great Resignation in its ad trilogy
The latest instalment of Apple’s Underdogs video series – which charts the career journey of a team of under-estimated employees – uses narrative-d...
Advertising & Branding
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Media And Entertainment
:
Society
Daily Signals
Dayuse repositions downtime on demand
The daytime hotel booking site is reframing associations with its services, through a vibrant redesign that posits pleasure and hedonism over funct...
Travel & Hospitality
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Design
:
Advertising & Branding
Daily Signals
A new joint visual identity for Topshop and Topman
Creative agency Moving Brands has designed a new merged visual identity for Topshop and Topman, marking their next chapter as digital-first brands.
Fashion
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Advertising & Branding
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Design
Daily Signals
YSL Beauty subverts luxury advertising to highlight domestic violence
Released in time for International Women’s Day, YSL Beauty is challenging the conventions of luxury advertising with its latest campaign, Don’t Cal...
Beauty
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Advertising & Branding
:
Society
Daily Signals
Pantone names Mocha Mousse as 2025 Colour of the Year
Pantone has unveiled Mocha Mousse (17-1230) as its Colour of the Year for 2025, a rich, chocolatey brown that embodies warmth, comfort and the grow...
Design
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Advertising & Branding
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Society
Daily Signals
Liquid Death promotes electrolyte drink mix with Ozzy Osbourne ad
Rock legend Ozzy Osbourne cautions fans against misusing Liquid Death’s latest product.
Food & Drink
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Advertising & Branding
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Pop-culture & Media
Daily Signals
Deutsche Telekom campaign warns about child data protection
Deutsche Telekom, in collaboration with creative agency adam&eveBERLIN, has unveiled a new campaign highlighting the increased risks parents face d...
Media & Entertainment
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Technology
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Advertising & Branding
Daily Signals
McDonald’s Sweden turns digital billboards into food trucks
In honour of its new fried chicken burger, McDonald’s Sweden has converted digital billboards into digital food trucks that give away coupons for a...
Food
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Drink
:
Advertising & Branding
Daily Signals
Bupa embraces a synchronised approach to healthcare
Bupa has introduced a fresh take on what health looks like, showcasing and validating underrepresented daily health concerns.
Health & Wellness
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Advertising
:
Sports & Lesiure
Daily Signals
CitizenM’s unfiltered campaign celebrates deep sleep
To mark the opening of hotels in London and America, CitizenM is transforming the windows of its new properties into a public art exhibition.
Travel & Hospitality
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Design
:
Advertising & Branding
Daily Signals
Ankorstore brings chaos to e-commerce
A rebranding by graphic design studio Pentagram is helping wholesale marketplace Ankorstore express its novel approach to the concept of rewilding ...
Retail
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Technology
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Advertising `& Branding
Daily Signals
Mylo’s rebranding gets real about fertility
Design agency Ragged Edge and fertility technology company Mylo, previously known as myLotus, are working together to rebrand communications about ...
Advertising & Branding
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Health And Wellness
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Fertility
Daily Signals
Plane hospitality: Airbnb offers a place to stay on the runway
Amsterdam – First Airbnb offered people the chance to stay in an Ikea store, then there was the Waterstones sleepover, now the crowdsourcing hospit...
AirBnB
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KLM Royal Dutch Airline
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Symbiotic Branding
Daily Signals
Human Waste Bag turns dog walkers into plastic pollution warriors
Creative director Neil Walshe has unveiled Human Waste Bag, an open-source design encouraging dog owners to clean up plastic pollution alongside th...
Sustainability
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Advertising & Branding
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Design
Daily Signals
CoorDown’s campaign challenges assumptions about Down syndrome
CoorDown, a non-profit organisation raising awareness about people with Down syndrome, has launched its latest campaign, Assume I Can, which challe...
Advertising & Branding
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Society
:
Health & Wellness
Daily Signals
Lambeth calls on men to stop street harassment
In a bid to shift the cultural factors that allow street harassment and assault to persist, Lambeth Borough Council has harnessed its local community.
Advertising & Branding
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Youth
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Health & Wellness
Daily Signals
This job site invites voters to vet politicians’ CVs
The job platform is launching a campaign that offers public visibility of political candidates’ CVs.
Society
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Advertising & Branding
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Elections
Daily Signals
Pulse eCommerce Summit: personalisation in the AI age
Yesterday marked the third edition of the Pulse eCommerce Summit, an event from London-based e-commerce consultancy Vervaunt.
Retail
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Advertising & Branding
:
Technology
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