LS:N Global

Daily Signals

Symbiotic space: Agnès b goes big in Hong Kong

Hong Kong – Agnès b, the French fashion brand, has opened a lifestyle flagship store in Hong Kong at K11 Art Mall, the art shopping mall in Tsum Ts...

Daily Signals

Thix takes the taboo out of hair loss

Thix is a new haircare brand that hopes to shake up the haircare market with its optimistic approach to hair loss.

Health & Wellness : Design : Beauty

Big Ideas

Sustainability is Dead

Sustainability as we know it is dead. Long live sustainability. A new approach is needed that reflects today’s world of increasingly blended physic...

Sustainability : Climate Crisis : Environment

Daily Signals

Cool idea: Fashion brands in ice cream scoop

Johnny Cupcakes : Junk Food Clothing : Fashion

Daily Signals

Jems sheds light on the escalating STI issue among seniors

Canadian condom brand Jems has launched a campaign targeting an unusual audience when it comes to safe sex advocacy – seniors.

Health & Wellness : Society : Advertising & Branding

Daily Signals

The Hermitage Hotel’s new identity honours women’s history

The iconic Hermitage Hotel unveiled a new face that is refreshed and playful while echoing the Nashville-based hotel’s rich history.

Travel & Hospitality : Luxury : Advertising & Branding

Micro Trends

Activist OOH Advertising

As the climate crisis becomes an increasing concern, brands are turning their physical billboards into instruments of activism.

Drink : Advertising & Branding : Sustainability

Daily Signals

Playful pain relief inspired by psychedelic rock

Hemp wellness brand Dr Milo is responding to the gap in the market for visually appealing pain relief products.

Health And Wellness : Design : Advertising & Branding

Daily Signals

A campaign challenging cannabis law hypocrisy

Monogram, a cannabis brand by US rapper Jay-Z, is challenging the American legal system on the use of cannabis.

Advertising & Branding : Health And Wellness : Society

Micro Trends

Beauty in Motion

[Two-minute read] A new category of outdoor beauty is emerging in which skincare, fragrance and make-up are engineered for movement, sweat, we...

Beauty : Health & Wellness : Sport & Leisure

Big Ideas

Four Takeaways from Cannes Lions 2022

After a two-year hiatus, Cannes Lions International Festival of Creativity returned in 2022. Here we round up the key talks, moments and take-outs.

Design : Advertising & Branding : Cannes Lions

Daily Signals

Wait in warmth: A bus shelter with a civic duty

Civic Branding : Advertising : Multisensory

Micro Trends

Maternal Gaze

As birth rates fall and parenting becomes a marker of privilege, fashion imagery is bringing maternal identity into sharper cultural focus – refram...

Fashion : Marketing & Branding : Luxury

Daily Signals

Volkswagen’s phygital ad is an NFT treasure hunt

The automotive retailer is shaking up its communications strategy with the launch of a metaverse campaign promoting its latest Polo model, the IQ.D...

Advertising & Branding : Mobility : Media & Entertainment

Daily Signals

Intentionally ugly nail polish taunts beauty ideals

Seeking to challenge conventional beauty ideals, jewellery brand J Hannah presents a compost-coloured nail varnish.

Beauty : Advertising & Branding : Society

Daily Signals

Office of Overview brews low-alcohol desk beer

London-based branding and design agency Office of Overview has launched Creative Juice, a low-alcohol ‘desk beer’ designed to spark creativity duri...

Food&Drink : Workplace : Creativity

Daily Signals

A golf app taking a shot at younger players

Steering clear of the tropes that dominate the conventional golf sector, matchmaking service Goolf has refreshed its visual identity in step with t...

Sports & Leisure : Society : Advertising & Branding

Daily Signals

ASICS re-packages footwear to promote wellbeing

ASICS is ramping up its efforts to encourage exercise with a medicinal packaging concept that promotes the Japanese company’s Movement for Mind pro...

Health & Wellness : Advertising & Branding : Sports & Leisure

Viewpoints

Relational Retail

As retail spaces become cultural infrastructure, The Future Laboratory sits down with Maria Tsaousis, chief new concepts officer at Mecca, to talk ...

Retail : Beauty : Advertising & Branding

Daily Signals

On the Edge rebrands conservation for the digital age

Breaking away from conventional branding for conservation projects, the charity is undergoing a rebranding informed by the digital world.

Design : Sustainability : Cliamte Change

Viewpoints

Multisensory food packaging

Considering the noise around synaesthesia, food packaging could experiment with stimulating senses other than sight.

Packaging Design : Charles Spence : Synaesthetic Selling

Daily Signals

Buried treasure: Ogilvy ad goes underground

Symbiotic Branding : Brussels : Recruitment

Micro Trends

Subversive Sustainability Ads

Consumers are inundated with misleading sustainability claims. Opting out of binary messages of climate doom and hope, brands are using rebellious ...

Sustainability : Advertising : Design

Daily Signals

New Zealand’s Department of Conservation merges sustainability and local pride

The Department of Conservation in New Zealand has unveiled a three-year campaign with Deloitte Digital and Deloitte’s Sustainability and Climate te...

Conservation : National Branding : New Zealand

Daily Signals

Stat: Super Bowl smashes viewership records

Fox’s broadcast of the 2025 Super Bowl LIX drew a record-breaking 126m viewers across platforms, cementing its place as the most-watched Super Bowl...

Sports & Leisure : Advertising & Branding : Pop-culture & Media

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