LS:N Global

Daily Signals

Waitrose’s latest ads cut through the noise

Waitrose & Partners is focusing on individual ingredients and taste sensations in its new slow tv-style advertising campaign.

Food : Drink : Advertising

Daily Signals

Fleur Marché educates women about CBD

The online retail experience is built to introduce newcomers to the wellness benefits of CBD products.

Health : Wellness : Cannabis

Viewpoints

Should data define brand storytelling?

From charity campaigns to the creation of tv shows, Mike Buonaiuto, executive director of Shape History, considers the impact of algorithms on crea...

Branding : Advertising : Technology

Daily Signals

New Roca showroom features LED storefront

Beijing – The space uses technology to attract potential visitors and adapt to the shifting context of its surroundings.

Digital : Branding : Retail

Daily Signals

McCoy’s ad uses subtitles to maximise online impact

UK – The advert plays on the fact that only 15% of people watch adverts on social media with the sound off.

Advertising : Marketing : Digital

Daily Signals

Rooster celebration

China – Jimi Jimi is a new lifestyle collection designed as a celebration of the Year of the Rooster.

Jimi Jimi : Sinofuturism : Made In China

Daily Signals

A personal approach

Global – Audi has released a new video campaign focused on individuality.

Audi : The E-motional Economy : Advertising

Daily Signals

Animated Tate

London – Illustrator and 3D animator Jack Sachs has created an animated film tour of Tate Britain.

Tate Britain : Jack Sachs : SHHH!

Daily Signals

Travel news: Airbnb aims to inspire its community with new magazine

San Francisco – Airbnb has announced the launch of Pineapple, a new quarterly travel magazine.

AirBnB : Pineapple Magazine : The New Value-Seekers

Daily Signals

Clean and simple: A grooming range for Re-con Man

Barto, Pennsylvania – Crux Supply Co knows that men don’t want to spend a long time searching for grooming products. They want understated simplici...

Branding : Masculine : No-Bollocks Boutique

Daily Signals

Flour power: New bakery look is a piece of cake

San Pedro, Mexico – Design studio Anagrama has created a brand identity for pastry boutique Catalina Fernández, which gives the store and the packa...

Branding : Flooring : Anagrama

Daily Signals

Road ahead: BMW asks where mobility is going

Transparent : Branding : Documentry

Daily Signals

Shake your rump: Butcher gets a new look

Branding : Rebuilt Heritage : Market

Viewpoints

Rowan Gibson : Innovation is a tool that can be taught systematically

Author and innovator Rowan Gibson talks about innovation as a tool that can be taught.

Branding : Marketing : Rowan Gibson

Daily Signals

Ragged Edge rebrands gaming lab Homa into a pink wonderland

Homa, previously known as Homa Games, sent branding agency Ragged Edge on a mission to democratise the gaming development industry while being aest...

Gaming : Technology : Advertising & Branding

Daily Signals

This Google office captures New Zealand’s Indigenous heritage

The technology giant has partnered with Indigenous communities for a workplace in Auckland, New Zealand.

Design : Advertising & Branding : Society

Daily Signals

Oatly’s meta marketing push ridicules marketing

The plant-based milk brand is having fun with its latest advertising campaign, which brings 10 campaign executions together in one video.

Advertising & Branding : Food & Drink : Media & Technology

Daily Signals

Chester Zoo rebrands as a force for nature

Chester Zoo has unveiled a rebrand developed in partnership with branding agency How&How.

Sustainability : Design : Advertising

Daily Signals

Harrison Ford brings Hollywood charm to Glenmorangie whisky

Scotch whisky distillery Glenmorangie has unveiled actor Harrison Ford as its new global ambassador.

Advertising & Branding : Food & Drink : Pop-culture & Media

Daily Signals

Erewhon launches sunscreen-inspired smoothie with Vacation

Erewhon has introduced a new addition to its smoothie line-up, but this time it’s in collaboration with skincare brand Vacation.

Advertising & Branding : Beauty : Food & Drink

Webinars

What’s New on LS:N Global?

From resilience branding to AI-generated fragrances and the future of halal food, our analysts unpack what’s new and next on LS:N Global.

The Future Laboratory : LS:N Global : Trend Forecasting

Daily Signals

Fluz rebrands to empower a new generation of savvy spenders

Creative agency and digital studio Koto has unveiled a maximalist rebranding for collaborative earning app Fluz.

Finance : Advertising & Branding : Youth

Big Ideas

The most Insight-ful Sport & Leisure stories of 2009

China : Golf : Shenzhen

Daily Signals

Beauty brand elf champions individuality in new campaign

Generation Z are known to be individualistic, and elf got the memo. In a creative campaign, the brand invites viewers to re-imagine the acronym.

Beauty : Advertising & Branding : Youth

Daily Signals

Irn-Bru revives Made in Scotland from Girders slogan

Irn-Bru is reviving its iconic Made in Scotland from Girders slogan in a campaign led by advertising agency Lucky Generals.

Food And Drink : Brand Humour : Advertising

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