San Pedro, Mexico – Design studio Anagrama has created a brand identity for pastry boutique Catalina Fernández, which gives the store and the packaging a clean, sophisticated image.
The shop’s interior has a stark art gallery or warehouse feel, featuring factory-style props such as bags of sugar and yeast. The components of the shop stand out from white brick walls and enamel flooring.
This is a great example of a designer marking out a new aesthetic for bakeries. For more on how designers are conveying luxury with softer materials, read our Tactile Purity design direction.