LS:N Global

Viewpoints

Should data define brand storytelling?

From charity campaigns to the creation of tv shows, Mike Buonaiuto, executive director of Shape History, considers the impact of algorithms on crea...

Branding : Advertising : Technology

Daily Signals

New Roca showroom features LED storefront

Beijing – The space uses technology to attract potential visitors and adapt to the shifting context of its surroundings.

Digital : Branding : Retail

Daily Signals

McCoy’s ad uses subtitles to maximise online impact

UK – The advert plays on the fact that only 15% of people watch adverts on social media with the sound off.

Advertising : Marketing : Digital

Daily Signals

Rooster celebration

China – Jimi Jimi is a new lifestyle collection designed as a celebration of the Year of the Rooster.

Jimi Jimi : Sinofuturism : Made In China

Daily Signals

A personal approach

Global – Audi has released a new video campaign focused on individuality.

Audi : The E-motional Economy : Advertising

Daily Signals

Animated Tate

London – Illustrator and 3D animator Jack Sachs has created an animated film tour of Tate Britain.

Tate Britain : Jack Sachs : SHHH!

Daily Signals

Travel news: Airbnb aims to inspire its community with new magazine

San Francisco – Airbnb has announced the launch of Pineapple, a new quarterly travel magazine.

AirBnB : Pineapple Magazine : The New Value-Seekers

Daily Signals

Clean and simple: A grooming range for Re-con Man

Barto, Pennsylvania – Crux Supply Co knows that men don’t want to spend a long time searching for grooming products. They want understated simplici...

Branding : Masculine : No-Bollocks Boutique

Daily Signals

Flour power: New bakery look is a piece of cake

San Pedro, Mexico – Design studio Anagrama has created a brand identity for pastry boutique Catalina Fernández, which gives the store and the packa...

Branding : Flooring : Anagrama

Daily Signals

Road ahead: BMW asks where mobility is going

Transparent : Branding : Documentry

Daily Signals

Shake your rump: Butcher gets a new look

Branding : Rebuilt Heritage : Market

Viewpoints

Rowan Gibson : Innovation is a tool that can be taught systematically

Author and innovator Rowan Gibson talks about innovation as a tool that can be taught.

Branding : Marketing : Rowan Gibson

Daily Signals

Chester Zoo rebrands as a force for nature

Chester Zoo has unveiled a rebrand developed in partnership with branding agency How&How.

Sustainability : Design : Advertising

Daily Signals

Harrison Ford brings Hollywood charm to Glenmorangie whisky

Scotch whisky distillery Glenmorangie has unveiled actor Harrison Ford as its new global ambassador.

Advertising & Branding : Food & Drink : Pop-culture & Media

Daily Signals

Erewhon launches sunscreen-inspired smoothie with Vacation

Erewhon has introduced a new addition to its smoothie line-up, but this time it’s in collaboration with skincare brand Vacation.

Advertising & Branding : Beauty : Food & Drink

Daily Signals

Fluz rebrands to empower a new generation of savvy spenders

Creative agency and digital studio Koto has unveiled a maximalist rebranding for collaborative earning app Fluz.

Finance : Advertising & Branding : Youth

Big Ideas

The most Insight-ful Sport & Leisure stories of 2009

China : Golf : Shenzhen

Daily Signals

Beauty brand elf champions individuality in new campaign

Generation Z are known to be individualistic, and elf got the memo. In a creative campaign, the brand invites viewers to re-imagine the acronym.

Beauty : Advertising & Branding : Youth

Daily Signals

Watch reseller Subdial rebrands to appeal to next-gen collectors

Luxury watch reseller Subdial has collaborated with London-based branding agency Nalla to create a new, youthful identity for the brand, appealing ...

Luxury : Advertising & Branding : Design

Daily Signals

The Glenlivet alerts on AI's toxic masculinity biases in latest ad

The Glenlivet single malt scotch whisky turned to artificial intelligence (AI) to produce a commercial script for its June 2023 campaign celebratin...

Technology : Advertising & Branding : Food & Drink

Daily Signals

New Symprove campaign highlights bad health fads

Gut health brand Symprove has launched an advertising campaign that pokes fun at the glut of gut health fads that emerge at the start of each new y...

Health And Wellness : Advertising & Branding : IBS

Viewpoints

Chris Hatherill : Exploring science from a creative standpoint

Super/Collider founder Chris Hatherill talks about exploring science from a creative standpoint.

Science : Chris Hatherill : Super/Collider

Daily Signals

Louis XIII cognac celebrates unhurried craft

Cognac company Louis XIII is travelling back to the origin of the earth with its latest campaign, Believe in Time.

Luxury : Advertising & Branding : Food & Drink

Daily Signals

Youth appeal: The way to make content shareable

London – At our Future of Media Network evening, held at The Future Laboratory HQ last week, LS:N Global senior journalist Peter Firth spoke to Joe...

Anarconomy Decade : Don't Panic : Joe Wade

Daily Signals

Join hands: Sonic performance for Co-commerce Revolution

Art : Consumer Attitudes Audit : Performers

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