'Branding'

Greenpeace film calls out Dove for plastic pollution

News

Greenpeace film calls out Dove for plastic pollution

Non-profit organisation Greenpeace UK has released a film, Toxic Influence: The Dark Side of Dove, targeting personal care brand Dove and its paren...
Beauty : Advertising & Branding : Sustainability
Tinder tackles Gen Z loneliness in new brand film

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Tinder tackles Gen Z loneliness in new brand film

Dating app Tinder has launched a new ad for its UK audience, redefining the brand’s messaging to appeal to swipe-fatigued Gen Z and modern relation...
Advertising & Branding : Dating : Pop Culture & Media
First social supermarket opens in the UK

Big Ideas

First social supermarket opens in the UK

First social supermarket opens in the UK
School : Just Not : Cookery
The most Insight-ful Sport & Leisure stories of 2009

Big Ideas

The most Insight-ful Sport & Leisure stories of 2009

The most Insight-ful Sport & Leisure stories of 2009
China : Golf : Shenzhen
Beauty brand elf champions individuality in new campaign

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Beauty brand elf champions individuality in new campaign

Generation Z are known to be individualistic, and elf got the memo. In a creative campaign, the brand invites viewers to re-imagine the acronym.
Beauty : Advertising & Branding : Youth
Watch reseller Subdial rebrands to appeal to next-gen collectors

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Watch reseller Subdial rebrands to appeal to next-gen collectors

Luxury watch reseller Subdial has collaborated with London-based branding agency Nalla to create a new, youthful identity for the brand, appealing ...
Luxury : Advertising & Branding : Design
The Glenlivet alerts on AI's toxic masculinity biases in latest ad

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The Glenlivet alerts on AI's toxic masculinity biases in latest ad

The Glenlivet single malt scotch whisky turned to artificial intelligence (AI) to produce a commercial script for its June 2023 campaign celebratin...
Technology : Advertising & Branding : Food & Drink
Heinz simulates Martian conditions to grow tomatoes

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Heinz simulates Martian conditions to grow tomatoes

The food company is innovating to establish methods of successfully growing tomatoes in Martian conditions.
Food & Drink : Technology : Advertising & Branding
Waitrose’s latest ads cut through the noise

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Waitrose’s latest ads cut through the noise

Waitrose & Partners is focusing on individual ingredients and taste sensations in its new slow tv-style advertising campaign.
Food : Drink : Advertising
Fleur Marché educates women about CBD

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Fleur Marché educates women about CBD

The online retail experience is built to introduce newcomers to the wellness benefits of CBD products.
Health : Wellness : Cannabis
Should data define brand storytelling?

Viewpoints

Should data define brand storytelling?

From charity campaigns to the creation of tv shows, Mike Buonaiuto, executive director of Shape History, considers the impact of algorithms on crea...
Branding : Advertising : Technology
New Roca showroom features LED storefront

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New Roca showroom features LED storefront

Beijing – The space uses technology to attract potential visitors and adapt to the shifting context of its surroundings.
Digital : Branding : Retail
McCoy’s ad uses subtitles to maximise online impact

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McCoy’s ad uses subtitles to maximise online impact

UK – The advert plays on the fact that only 15% of people watch adverts on social media with the sound off.
Advertising : Marketing : Digital
Rooster celebration

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Rooster celebration

China – Jimi Jimi is a new lifestyle collection designed as a celebration of the Year of the Rooster.
Jimi Jimi : Sinofuturism : Made In China
A personal approach

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A personal approach

Global – Audi has released a new video campaign focused on individuality.
Audi : The E-motional Economy : Advertising
Animated Tate

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Animated Tate

London – Illustrator and 3D animator Jack Sachs has created an animated film tour of Tate Britain.
Tate Britain : Jack Sachs : SHHH!
Travel news: Airbnb aims to inspire its community with new magazine

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Travel news: Airbnb aims to inspire its community with new magazine

San Francisco – Airbnb has announced the launch of Pineapple, a new quarterly travel magazine.
AirBnB : Pineapple Magazine : The New Value-Seekers
Clean and simple: A grooming range for Re-con Man

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Clean and simple: A grooming range for Re-con Man

Barto, Pennsylvania – Crux Supply Co knows that men don’t want to spend a long time searching for grooming products. They want understated simplici...
Branding : Masculine : No-Bollocks Boutique
Flour power: New bakery look is a piece of cake

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Flour power: New bakery look is a piece of cake

San Pedro, Mexico – Design studio Anagrama has created a brand identity for pastry boutique Catalina Fernández, which gives the store and the packa...
Branding : Flooring : Anagrama
Road ahead: BMW asks where mobility is going

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Road ahead: BMW asks where mobility is going

Road ahead: BMW asks where mobility is going
Transparent : Branding : Documentry
Shake your rump: Butcher gets a new look

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Shake your rump: Butcher gets a new look

Shake your rump: Butcher gets a new look
Branding : Rebuilt Heritage : Market
Rowan Gibson : Innovation is a tool that can be taught systematically

Viewpoints

Rowan Gibson : Innovation is a tool that can be taught systematically

Author and innovator Rowan Gibson talks about innovation as a tool that can be taught. 
Branding : Marketing : Rowan Gibson
Bunch’s rebranding embraces vibrant veganism

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Bunch’s rebranding embraces vibrant veganism

The vegan platform is employing bold and hyper-real design cues in its visual refresh, created by creative practice and branding studio Studio Nari.
Advertising & Branding : Food : Drink
Uncommon’s latest ad showcases the ease of collecting Avios loyalty points

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Uncommon’s latest ad showcases the ease of collecting Avios loyalty points

In advertising agency Uncommon's latest campaign for IAG Loyalty, Avios loyalty points take centre stage as the solution to financing your holiday ...
Travel & Hospitality : Finance : Advertising & Branding
Maybelline promotes new mascara with the world’s largest AR mirror

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Maybelline promotes new mascara with the world’s largest AR mirror

Maybelline New York is embracing augmented reality advertising and using a building-scale AR mirror to promote its new Falsies Surreal mascara in U...
Beauty : Advertising & Branding : Technology
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