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Patrick Grant underwear campaign aims to boost Welsh manufacturing
Until the 1990s, the South Wales valleys had a thriving underwear manufacturing industry. In September 2023, Patrick Grant, designer and founder of...
Fashion
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Society
News
A spirit bottle designed for sipping with friends
Musician and artist A$ap Rocky is infusing the spirits industry with a more convivial attitude.
Drink
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Food
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Advertising & Branding
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Eastenders unites UK communities with faction marketing
The long-running soap opera has launched a new campaign that brings its much-loved fictional characters together with real communities around the c...
Advertising & Branding
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Society
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Media & Entertainment
News
Regimen rebrands to normalise men’s sexual health
The health start-up is challenging conventional ideas about masculinity and sexual health with an inclusive and human-centric rebranding.
Health & Wellness
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Society
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Advertising & Branding
News
New Symprove campaign highlights bad health fads
Gut health brand Symprove has launched an advertising campaign that pokes fun at the glut of gut health fads that emerge at the start of each new y...
Health And Wellness
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Advertising & Branding
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IBS
Viewpoints
Chris Hatherill : Exploring science from a creative standpoint
Super/Collider founder Chris Hatherill talks about exploring science from a creative standpoint.
Science
:
Chris Hatherill
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Super/Collider
News
Louis XIII cognac celebrates unhurried craft
Cognac company Louis XIII is travelling back to the origin of the earth with its latest campaign, Believe in Time.
Luxury
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Advertising & Branding
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Food & Drink
Big Ideas
Web Summit 2024: Seven Trends to Watch
From the future of influencer marketing to Edge AI and the influence of Swifties, LS:N Global distils the key ideas from Web Summit 2024.
Pop-culture & Media
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Technology
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Advertising & Branding
Design Directions
Brilliant Britain
From the Pinterest-style layout to the minimal branding and engaging, whimsical feel, everything about Mulberry’s Brilliant Britain micro...
Craft
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Made In The UK
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Nationalism
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BBC Bitesize campaign aims to prevent misinformation among students
The BBC’s learning platform Bitesize has launched a new campaign that aims to warn students not to use unverified user-generated content when revis...
Youth
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Advertising & Branding
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Society
News
Decathlon changes name to Nolhtaced to promote resale scheme
Sports retailer Decathlon Belgium has temporarily changed its name to Nolhtaced – Decathlon in reverse – to raise awareness of its new resale service.
Retail
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Advertising & Branding
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Sustainability
Big Ideas
Symbiotic stays
London – A trial partnership with Hyatt Hotels is enabling luxury sharing economy start-up OneFineStay to extend its service offer.
Symbiotic Branding
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The Sharing Economy
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Travel And Hospitality Futures
News
Youth appeal: The way to make content shareable
London – At our Future of Media Network evening, held at The Future Laboratory HQ last week, LS:N Global senior journalist Peter Firth spoke to Joe...
Anarconomy Decade
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Don't Panic
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Joe Wade
News
Join hands: Sonic performance for Co-commerce Revolution
Join hands: Sonic performance for Co-commerce Revolution
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Performers
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Reddit pays tribute to its eclectic subcultures
The social media platform is celebrating the uniqueness of its communities through its first UK brand marketing campaign.
Advertising & Branding
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Society
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Media & Entertainment
News
John Lewis democratises homeware with Anyday range
The retailer is diverging from its long-standing premium retail strategy with a more accessible everyday range.
Retail
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Accessible Premium Market
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TV Advert
News
Petfolk is redefining veterinary care services for modern pet parents
The pet economy is booming with ownership rates rocketing over the past decade. While product categories have been keeping up with the momentum, th...
Design
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Advertising & Branding
:
Society
News
Olive oil is the not-so-secret ingredient in the Dry Guys Martini
Olive oil and sparkling water are the unlikely ingredient pairing introduced in the collaboration between Aura Bora and Graza.
Food & Drink
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Society
:
Advertising & Branding
News
Stat: Global unease about space exploration persists
While many brands are gearing up for an expected boom in space tourism and innovation, global consumers have expressed concern about our intergalac...
Technology
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Advertising & Branding
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Society
Big Ideas
Ad-vocation
Global – Many of the world’s most influential brand names have joined together to ensure a higher standard of online advertising.
Adblocking
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The Coalition For Better Ads
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Symbiotic Branding
News
Buscopan hijacks London Fashion Week with IBS advert
Against the backdrop of London Fashion Week, healthcare brand Buscopan launched the Fashion Cramps campaign, raising awareness of IBS.
Health & Wellness
:
Fashion
:
Advertising & Branding
News
The Campaign: Purposeful Positivity
In 2022, the reckoning of generation Zalpha could be seen in the changing visual identity of numerous sectors. This hybrid generation had given bir...
Youth
:
Advertising & Branding
:
Design
News
A community co-created makeover of a 144-year-old design institution
The Rhode Island School of Design has updated its brand identity to match the institution’s vision to ‘question to create, create to question’.
Design
:
Advertising & Branding
:
Society
News
A convenience store gamifying on-the-go meals
Chinese convenience store Gogo is making the daily commute more entertaining by turning food shopping into a physical gaming experience.
Design
:
Advertising & Branding
:
Food
News
Kopparberg launches UPF40 football shirts to promote sun safety during Euros
As the UEFA European Football Championship approaches, Kopparberg is tackling sun safety with the launch of UPF40 football shirts.
SPF
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Advertising & Branding
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Alcohol
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