'Branding'

Dentsu and 55/Redefined tackle ageism in advertising

Daily Signals

Dentsu and 55/Redefined tackle ageism in advertising

Recognising the lack of age diversity that persists in the industry, advertising agency Dentsu UK is working to improve age represenation in the se...
Society : Workplace : Advertising & Branding
Introducing Cotton, an agency specialising in designing with code

Daily Signals

Introducing Cotton, an agency specialising in designing with code

Acclaimed designer, coder and educator Talia Cotton recently launched her agency for graphic designers who love to get creative with code.
Design : Advertising & Branding : Technology
A visual refresh to preserve Mexican bulk markets

Daily Signals

A visual refresh to preserve Mexican bulk markets

Tierra Dulce, a bulk food store in the Mexican city of Monterrey, is encouraging sustainable and local consumption among young generations with a ...
Advertising & Branding : Retail : Food & Drink
Whiskas tunes into feline frequencies with aural ad

Daily Signals

Whiskas tunes into feline frequencies with aural ad

As more people become devoted pet parents, the cat food brand has introduced an advert that directly markets to cats themselves.
Advertising & Branding : Society : Media & Entertainment
British Airways creates Bridgerton-inspired safety video

Daily Signals

British Airways creates Bridgerton-inspired safety video

British Airways has launched its latest onboard safety video, A British Original Period Drama, which combines British literature, tv and film with ...
Pop-culture & Media : Society : Advertising & Branding
Stat: Adults over 60 are nearly invisible in ads despite strong spending power

Daily Signals

Stat: Adults over 60 are nearly invisible in ads despite strong spending power

CreativeX, a creative ad tech firm, has revealed that only 4% of individuals featured in advertisements globally in 2022 were over the age of 60.
Advertising & Branding : Society : Media & Entertainment
The Chihuly App

Design Directions

The Chihuly App

Technology has disrupted industry by placing creative control in the hands of customers as well as brands, artists and designers. Now a new app ena...
Craft : Creative Consumers : The Martin Agency
Petco considers the mental health of pets post-lockdown

Daily Signals

Petco considers the mental health of pets post-lockdown

With many people returning to social events and the office, the pet care brand is responding to the new wellbeing needs of their pets through a ser...
Health And Wellness : Society : Advertising & Branding
Walking on air: Art puts pressure on visitors

Daily Signals

Walking on air: Art puts pressure on visitors

Walking on air: Art puts pressure on visitors
Interactive : AiR : Argentinian
Art-dustrial Revolution

Micro Trends

Art-dustrial Revolution

In step with the symbiosis movement, unexpected partnerships are emerging as artisans and designers collaborate with professionals from heavy indus...
Production : Industrial : Symbiosis
The Lighthouse launches Venice campus to provide content creators with a creative workspace

Daily Signals

The Lighthouse launches Venice campus to provide content creators with a creative workspace

Creator and social agency the Whalar group has launched The Lighthouse, a campus in Venice, California that will serve as a hub for 150 curated cre...
Pop-culture & Media : Youth : Advertising & Branding
Agency for Nature begins creative campaigns to reconnect youth with nature

Daily Signals

Agency for Nature begins creative campaigns to reconnect youth with nature

A collaboration between climate-driven creative nonprofits Glimpse and Purpose Disruptors, Agency for Nature has unveiled five inventive campaigns ...
Sustainability : Advertising & Branding : Design
The Women’s World Cup spotlights Indigenous heritage

Daily Signals

The Women’s World Cup spotlights Indigenous heritage

Drawing on its host nations’ Indigenous heritage, the Beyond Greatness campaign uses Aboriginal motifs and references to pay tribute to Indigenous ...
Advertising & Branding : Design : Sports & Leisure
Reflective space: Barber Osgerby goes upside down at the V&A for London Design Festival

Daily Signals

Reflective space: Barber Osgerby goes upside down at the V&A for London Design Festival

London – Design studio Barber Osgerby has teamed up with BMW’s design team for a collaborative installation on display at the Victoria and Albert M...
BarberOsgerby : London Design Festival 2014 : BMW
Car Homes

Micro Trends

Car Homes

As the car industry edges towards engine electrification, forward-thinking manufacturers such as Volvo and Toyota are seeking better integration of...
Symbiotic Branding : Symbiotic Architecture : Electric Vehicles
The Rise of the Expert Influencer

Viewpoints

The Rise of the Expert Influencer

As users increasingly seek transparency, trust and intention on Instagram, a new wave of influencers are emerging, full of professional acumen, lif...
Retail : Advertising & Branding : Fashion
New Naturalism

Big Ideas

New Naturalism

Nature doesn’t start over. It adapts, layer by layer. When marketing budgets are squeezed while consumer expectations rise, we argue for evolution ...
Sustainability : Advertising & Branding : Design
Women’s Sports Economy

Micro Trends

Women’s Sports Economy

Women’s sport is building its own economy, culture and fandom – driven by female founders not afraid to play by their own rules.
Sports & Leisure : Fashion : Advertising
Cannes Lions 2025: The Unhinged Humour Opportunity

Big Ideas

Cannes Lions 2025: The Unhinged Humour Opportunity

Can brands use humour to heal a world in permacrisis? According to the biggest names at Cannes Lions 2025, they can, but only if they fully commit ...
Advertising : Technology : Pop Culture & Media
TV channel Dave’s rebranding embraces everyday messiness

Daily Signals

TV channel Dave’s rebranding embraces everyday messiness

Award-winning British entertainment channel Dave and UKTV Creative have brought in branding agency Output to create a brand identity that captures ...
Advertising & Branding : Media And Entertainment : Technology
Heritage Brand-umentaries

Micro Trends

Heritage Brand-umentaries

Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.
Advertising & Branding : Fashion : Food & Drink
British skincare brand Haeckels relaunched with a new identity

Daily Signals

British skincare brand Haeckels relaunched with a new identity

Haeckels, the British skincare and fragrance brand, is rebranding as Formerly Known As Haeckels (FKAH), distancing itself from the controversial Ge...
Beauty : Advertising & Branding : Retail
Stat: WNBA tops Morning Consult’s fastest-growing US brands list of 2024 

Daily Signals

Stat: WNBA tops Morning Consult’s fastest-growing US brands list of 2024 

The Women’s National Basketball Association (WNBA) has claimed the top spot as the fastest-growing brand in the US in Morning Consult’s Fastest Gro...
Sports & Leisure : Society : Advertising & Branding
Story time: If LS:N Global made an ad campaign

Daily Signals

Story time: If LS:N Global made an ad campaign

Story time: If LS:N Global made an ad campaign
Advertising : LS:N Global : Digi-Tactile
Coach unveils Find Your Courage campaign set in a virtual universe

Daily Signals

Coach unveils Find Your Courage campaign set in a virtual universe

Luxury fashion brand Coach has launched its latest campaign, Find Your Courage, featuring a virtual universe.
Luxury : Advertising & Branding : Fashion
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