LS:N Global

Daily Signals

Petfolk is redefining veterinary care services for modern pet parents

The pet economy is booming with ownership rates rocketing over the past decade. While product categories have been keeping up with the momentum, th...

Big Ideas

The Creator Economy’s Post-follower Playbook

The creator economy is moving away from scale and spectacle towards credibility, values alignment and long-term trust.

Culture & Media : Advertising & Branding : Family Entertainment

Daily Signals

Stat: Nearly half of women feel misunderstood by brands

Despite driving an estimated £25 trillion ($31.8 trillion, €29.4 trillion) in global discretionary spending, nearly half of women worldwide say bra...

Branding & Advertising : Brands : Retail

Daily Signals

Olive oil is the not-so-secret ingredient in the Dry Guys Martini

Olive oil and sparkling water are the unlikely ingredient pairing introduced in the collaboration between Aura Bora and Graza.

Food & Drink : Society : Advertising & Branding

Daily Signals

Stat: Global unease about space exploration persists

While many brands are gearing up for an expected boom in space tourism and innovation, global consumers have expressed concern about our intergalac...

Technology : Advertising & Branding : Society

Big Ideas

Ad-vocation

Global – Many of the world’s most influential brand names have joined together to ensure a higher standard of online advertising.

Adblocking : The Coalition For Better Ads : Symbiotic Branding

Daily Signals

Kopparberg launches UPF40 football shirts to promote sun safety during Euros

As the UEFA European Football Championship approaches, Kopparberg is tackling sun safety with the launch of UPF40 football shirts.

SPF : Advertising & Branding : Alcohol

Daily Signals

Seen Studios celebrates Nike Air Max Day with car boot sale

Nike AirMax Day is held annually on 26 March, a tradition going back to 2014. And for 2024's edition the brand turned to London-based Seen Studios ...

Advertising & Branding : Fashion : Sports & Leisure

Daily Signals

Retail blend: Uniqlo and Bic Camera join forces

Interior : Shinjuku : Co-branding

Micro Trends

Analogue Summer

[Two-minute read] Brands are reframing analogue living as aspirational, using campaigns that position disconnection, presence and real-world experi...

Advertising & Branding : Fashion : Technology

Daily Signals

Smoking Kills becomes Loneliness Kills in new campaign

Smoking kills, and so does loneliness. A campaign by creative consultancy Revolt is taking cues from anti-tobacco messaging to raise awareness of t...

Advertising & Branding : Society : Health & Wellness

Daily Signals

Woodland Trust rebrands to expand its appeal

The Woodland Trust has been rebranded by creative agency Creature London.

Advertising & Branding : Sustainability : Design

Daily Signals

A gin brand infused with graphic activism

In response to the recent wave of anti-protest bills passed in the US, women-owned distillery Republic Restoratives is releasing a gin that borrows...

Food & Drink : Society : Advertisting & Branding

Daily Signals

Is Reddit the last authentic corner of the internet?

As AI-generated content floods the internet, Reddit is positioning its communities as a rare source of authentic opinion and lived experience with ...

Technology : Social Media : Reddit

Daily Signals

Columbia Sportswear champions Saudi Arabia’s outfluencers

In its latest campaign, the outdoor brand changes the role of social media influencers, getting them out of their bedrooms and into the great outdo...

Travel & Hospitality : Advertising & Branding : Retail

Daily Signals

Stat: Young adults use audio to escape visual stimuli

Having grown up surrounded by visual media and culture, Generation Z and Millennials are turning to sound for comfort, according to a new study by ...

Media : Entertainment : Audio

Micro Trends

Muffragettes

Feminism : Re-branding : Women

Viewpoints

Welcome to The (Tech) Resistance

The Future Laboratory’s director of foresight Fiona Harkin explores what technocracy and an emerging new world order based on data flow and technol...

Technology : Advertising & Branding : Society

Viewpoints

Yassified Marketing

Appropriated by all corners of the internet, African American Vernacular English could simultaneously sell authenticity and empower Black women.

Advertising & Branding : Media And Entertainment : Society

Viewpoints

AOI’s Ocean of Ideas Crafted to be Collected

Farah Marafie discusses how her luxury label AOI is not catering for clients or consumers but for collectors of wearable artworks.

Luxury : Fashion : Art And Design

Micro Trends

Future Forecast 2025: Design

From biofabrication to cultural heritage, the design industry is combining tradition with cutting-edge technology to shape a future that is both ec...

Design : Advertising & Branding : Sustainability

Daily Signals

Saudi Arabia is introducing a licence for influencers

From October, Saudi Arabia will require content-creators to acquire an official licence giving them the right to post ads and sponsored content on ...

Media & Entertainment : Society : Advertising & Branding

Daily Signals

Dentsu and 55/Redefined tackle ageism in advertising

Recognising the lack of age diversity that persists in the industry, advertising agency Dentsu UK is working to improve age represenation in the se...

Society : Workplace : Advertising & Branding

Daily Signals

Introducing Cotton, an agency specialising in designing with code

Acclaimed designer, coder and educator Talia Cotton recently launched her agency for graphic designers who love to get creative with code.

Design : Advertising & Branding : Technology

Daily Signals

A visual refresh to preserve Mexican bulk markets

Tierra Dulce, a bulk food store in the Mexican city of Monterrey, is encouraging sustainable and local consumption among young generations with a ...

Advertising & Branding : Retail : Food & Drink

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