Reflective space: Barber Osgerby goes upside down at the V&A for London Design Festival
Poetry and Precision, BMW and barber & Osgerby

Reflective space: Barber Osgerby goes upside down at the V&A for London Design Festival

London – Design studio Barber Osgerby has teamed up with BMW’s design team for a collaborative installation on display at the Victoria and Albert Museum during the London Design Festival. 

Poetry and Precision by BMW and Barber & Osgerby

London – Design studio Barber Osgerby has teamed up with BMW’s design team for a collaborative installation on display at the Victoria and Albert Museum during the London Design Festival.

Installed in the Raphael Gallery of the Victoria and Albert Museum, Double Space for BMW – Precision & Poetry in Motion is a kinetic sculpture made of two mirrored silver structures that will hang from the ceiling. They will reflect both the viewers and the statues below, and will move in choreographed time to create a ‘distorted view of the Raphael cartoons on display’, according to the press release.

The sculptures are inspired by the smooth metal surface of a BMW car that reflects its surroundings as it zooms by. 

‘We are passionate about the aesthetics of motion, an experience that BMW Design translates into technical precision and poetic meaning,’ says Karim Habib, head of design at BMW. ‘Barber Osgerby reflects the design philosophy of the BMW brand in this kinetic installation. With its unusual dimensions, Double Space for BMW opens up new perspectives in the Victoria and Albert’s Raphael Gallery, while at the same time forging an alluring union of past and present.’

Double Space for BMW will be launched at the London Design Festival and will be open to the public until 24 October.

For more on our essential must-sees at the London Design Festival 2014, read our Show Preview

Discover More Daily Signals
Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Technology : Health And Wellness : Marketing
McDonald’s steals flavours from around the world

Daily Signals

McDonald’s steals flavours from around the world

McDonald’s has launched a limited-edition World Heist menu, bringing ‘stolen’ favourites from international markets to UK customers.
Food : Drink : McDonalds
Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

Daily Signals

Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

AI is becoming central to online shopping journeys, but most consumers still double-check its advice before making a purchase, according to new res...
Techonology : Retail : Artificial Intelligence
Dolmio gets saucy in bold World Pasta Day campaign

Daily Signals

Dolmio gets saucy in bold World Pasta Day campaign

To mark World Pasta Day, Dolmio has stripped things back in a cheeky new campaign by creative agency T&P.
Marketing : Advertising : Humour
Nike launches neuroscience-based footwear to boost athlete focus and presence

Daily Signals

Nike launches neuroscience-based footwear to boost athlete focus and presence

Nike has introduced Mind 001 and Mind 002, the first neuroscience-driven footwear designed to help athletes lock in their mindset pre- and post-com...
Sport : Fashion : Health
Stat: Listening to music beneficial to brain health and dementia prevention

Daily Signals

Stat: Listening to music beneficial to brain health and dementia prevention

Listening to music could be a simple yet powerful tool in protecting long-term brain health, according to new research from Monash University in Me...
Health & Wellness : Music : Statistic
Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Daily Signals

Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Design studio Modem, in collaboration with Google DeepMind and Studio Ross Lovegrove, has unveiled Seed 6143, an experimental project exploring hum...
Technology : Design : Aesthetics
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Health & Wellness : Biohacking : Events
Stat: Study finds social media use cuts reading and memory scores in adolescents

Daily Signals

Stat: Study finds social media use cuts reading and memory scores in adolescents

Children who frequently user social media achieve lower scores in reading, vocabulary and memory tests, according to a recently published study. 
Health And Wellness : Attention Economy : Statistic
Ikea campaign puts price tags at the heart of life’s big moments

Daily Signals

Ikea campaign puts price tags at the heart of life’s big moments

Ikea is turning its price tags into narrative cues for its latest campaign, developed by ad agency Åkestam Holst NoA for the brand’s new Wherever L...
Retail : Advertising : Branding
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN