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'Branding'
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Seen Studios celebrates Nike Air Max Day with car boot sale
Nike AirMax Day is held annually on 26 March, a tradition going back to 2014. And for 2024's edition the brand turned to London-based Seen Studios ...
Advertising & Branding
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Fashion
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Sports & Leisure
News
Retail blend: Uniqlo and Bic Camera join forces
Retail blend: Uniqlo and Bic Camera join forces
Interior
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Shinjuku
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Co-branding
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This running campaign captures rule-breaking fitness
Following the introduction of new city-wide speed limits in Paris, boutique running store Distance is promoting urban running through a provocativ...
Society
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Fashion
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Advertising & Branding
News
Paper work: Emblematic packaging for a cocktail
Vienna – Design duo Adronauts has created the visual identity for the Materie pre-mixed cocktail, a blend of wine, elderflower and Argentinian tea ...
Wine
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Premade Cocktails
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Elderflower
Design Directions
The MiuMiu London
Retail theatre is an overused term these days. For something truly meaningful brands need to offer their customers a higher level of intellect, cre...
Heritage
:
Club
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VIP
News
Spotify’s latest campaign taps into visual-first Gen Z
Recognising the visually driven behaviour of Gen Z audiences, the music streaming platform’s latest campaign is putting a spotlight on its young su...
Media & Entertainment
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Youth
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Advertising & Branding
Viewpoints
Practical Paths to Planet-Positive Luxury
Diana Verde Nieto tells LS:N Global about Reimagining Luxury, her latest book on how to build a positive and sustainable future for brands.
Luxury
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Advertising & Branding
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Sustainability
Micro Trends
Exquisite Corpse
The surrealist game of Exquisite Corpse is back in vogue as designers increasingly use crowdsourcing to make disjointed objects that represent the ...
Crowdsourcing
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Collaboration
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Serendipity
News
Smoking Kills becomes Loneliness Kills in new campaign
Smoking kills, and so does loneliness. A campaign by creative consultancy Revolt is taking cues from anti-tobacco messaging to raise awareness of t...
Advertising & Branding
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Society
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Health & Wellness
News
Woodland Trust rebrands to expand its appeal
The Woodland Trust has been rebranded by creative agency Creature London.
Advertising & Branding
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Sustainability
:
Design
News
A gin brand infused with graphic activism
In response to the recent wave of anti-protest bills passed in the US, women-owned distillery Republic Restoratives is releasing a gin that borrows...
Food & Drink
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Society
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Advertisting & Branding
News
CALM’s rebranding speaks up about suicide prevention
The Campaign Against Living Miserably (CALM) charity is unveiling a rebranded identity to cut through the noise surrounding mental health conversat...
Advertising & Branding
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Health And Wellness
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Design
News
Columbia Sportswear champions Saudi Arabia’s outfluencers
In its latest campaign, the outdoor brand changes the role of social media influencers, getting them out of their bedrooms and into the great outdo...
Travel & Hospitality
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Advertising & Branding
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Retail
News
Stat: Young adults use audio to escape visual stimuli
Having grown up surrounded by visual media and culture, Generation Z and Millennials are turning to sound for comfort, according to a new study by ...
Media
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Entertainment
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Audio
Micro Trends
Muffragettes
Muffragettes
Feminism
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Re-branding
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Women
Viewpoints
Yassified Marketing
Appropriated by all corners of the internet, African American Vernacular English could simultaneously sell authenticity and empower Black women.
Advertising & Branding
:
Media And Entertainment
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Society
Viewpoints
AOI’s Ocean of Ideas Crafted to be Collected
Farah Marafie discusses how her luxury label AOI is not catering for clients or consumers but for collectors of wearable artworks.
Luxury
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Fashion
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Art And Design
Micro Trends
Future Forecast 2025: Design
From biofabrication to cultural heritage, the design industry is combining tradition with cutting-edge technology to shape a future that is both ec...
Design
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Advertising & Branding
:
Sustainability
News
Saudi Arabia is introducing a licence for influencers
From October, Saudi Arabia will require content-creators to acquire an official licence giving them the right to post ads and sponsored content on ...
Media & Entertainment
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Society
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Advertising & Branding
News
Dentsu and 55/Redefined tackle ageism in advertising
Recognising the lack of age diversity that persists in the industry, advertising agency Dentsu UK is working to improve age represenation in the se...
Society
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Workplace
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Advertising & Branding
News
Introducing Cotton, an agency specialising in designing with code
Acclaimed designer, coder and educator Talia Cotton recently launched her agency for graphic designers who love to get creative with code.
Design
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Advertising & Branding
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Technology
News
A visual refresh to preserve Mexican bulk markets
Tierra Dulce, a bulk food store in the Mexican city of Monterrey, is encouraging sustainable and local consumption among young generations with a ...
Advertising & Branding
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Retail
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Food & Drink
News
Whiskas tunes into feline frequencies with aural ad
As more people become devoted pet parents, the cat food brand has introduced an advert that directly markets to cats themselves.
Advertising & Branding
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Society
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Media & Entertainment
Design Directions
11 11 Lincoln Road
Multistorey car parks have never been the most inspiring spaces. Often they are dingy, disorientating, smoggy and only good for one thing.
Concrete
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USA
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Flexible
News
British Airways creates Bridgerton-inspired safety video
British Airways has launched its latest onboard safety video, A British Original Period Drama, which combines British literature, tv and film with ...
Pop-culture & Media
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Society
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Advertising & Branding
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