'Branding'

Whiskas tunes into feline frequencies with aural ad

Daily Signals

Whiskas tunes into feline frequencies with aural ad

As more people become devoted pet parents, the cat food brand has introduced an advert that directly markets to cats themselves.
Advertising & Branding : Society : Media & Entertainment
Rebranding Sustainability

Macro Trends

Rebranding Sustainability

How to reframe sustainability through the lens of brand strategy.
Sustainability : Marketing & Branding : Climate Crisis
British Airways creates Bridgerton-inspired safety video

Daily Signals

British Airways creates Bridgerton-inspired safety video

British Airways has launched its latest onboard safety video, A British Original Period Drama, which combines British literature, tv and film with ...
Pop-culture & Media : Society : Advertising & Branding
Stat: Adults over 60 are nearly invisible in ads despite strong spending power

Daily Signals

Stat: Adults over 60 are nearly invisible in ads despite strong spending power

CreativeX, a creative ad tech firm, has revealed that only 4% of individuals featured in advertisements globally in 2022 were over the age of 60.
Advertising & Branding : Society : Media & Entertainment
The Chihuly App

Design Directions

The Chihuly App

Technology has disrupted industry by placing creative control in the hands of customers as well as brands, artists and designers. Now a new app ena...
Craft : Creative Consumers : The Martin Agency
Petco considers the mental health of pets post-lockdown

Daily Signals

Petco considers the mental health of pets post-lockdown

With many people returning to social events and the office, the pet care brand is responding to the new wellbeing needs of their pets through a ser...
Health And Wellness : Society : Advertising & Branding
Walking on air: Art puts pressure on visitors

Daily Signals

Walking on air: Art puts pressure on visitors

Walking on air: Art puts pressure on visitors
Interactive : AiR : Argentinian
Art-dustrial Revolution

Micro Trends

Art-dustrial Revolution

In step with the symbiosis movement, unexpected partnerships are emerging as artisans and designers collaborate with professionals from heavy indus...
Production : Industrial : Symbiosis
The Lighthouse launches Venice campus to provide content creators with a creative workspace

Daily Signals

The Lighthouse launches Venice campus to provide content creators with a creative workspace

Creator and social agency the Whalar group has launched The Lighthouse, a campus in Venice, California that will serve as a hub for 150 curated cre...
Pop-culture & Media : Youth : Advertising & Branding
Agency for Nature begins creative campaigns to reconnect youth with nature

Daily Signals

Agency for Nature begins creative campaigns to reconnect youth with nature

A collaboration between climate-driven creative nonprofits Glimpse and Purpose Disruptors, Agency for Nature has unveiled five inventive campaigns ...
Sustainability : Advertising & Branding : Design
The Women’s World Cup spotlights Indigenous heritage

Daily Signals

The Women’s World Cup spotlights Indigenous heritage

Drawing on its host nations’ Indigenous heritage, the Beyond Greatness campaign uses Aboriginal motifs and references to pay tribute to Indigenous ...
Advertising & Branding : Design : Sports & Leisure
Reflective space: Barber Osgerby goes upside down at the V&A for London Design Festival

Daily Signals

Reflective space: Barber Osgerby goes upside down at the V&A for London Design Festival

London – Design studio Barber Osgerby has teamed up with BMW’s design team for a collaborative installation on display at the Victoria and Albert M...
BarberOsgerby : London Design Festival 2014 : BMW
Car Homes

Micro Trends

Car Homes

As the car industry edges towards engine electrification, forward-thinking manufacturers such as Volvo and Toyota are seeking better integration of...
Symbiotic Branding : Symbiotic Architecture : Electric Vehicles
The Rise of the Expert Influencer

Viewpoints

The Rise of the Expert Influencer

As users increasingly seek transparency, trust and intention on Instagram, a new wave of influencers are emerging, full of professional acumen, lif...
Retail : Advertising & Branding : Fashion
Sprinkled Supplements

Micro Trends

Sprinkled Supplements

Wellness is moving beyond pills into playful, (fun)ctional food formats that boost nutrient density, gamify supplementation and enable personalised...
Food & Drink : Health & Wellness : Advertisement & Branding
Why M+C Saatchi and Bauer Media Outdoor handed their Pride campaign to the community

Daily Signals

Why M+C Saatchi and Bauer Media Outdoor handed their Pride campaign to the community

M+C Saatchi UK's LGBTQIA+ group Proud and Bauer Media Outdoor have launched Pride is Everything, a multi-market out-of-home campaign running across...
Pride : Advertising & Branding : Brand Identity
TV channel Dave’s rebranding embraces everyday messiness

Daily Signals

TV channel Dave’s rebranding embraces everyday messiness

Award-winning British entertainment channel Dave and UKTV Creative have brought in branding agency Output to create a brand identity that captures ...
Advertising & Branding : Media And Entertainment : Technology
Heritage Brand-umentaries

Micro Trends

Heritage Brand-umentaries

Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.
Advertising & Branding : Fashion : Food & Drink
British skincare brand Haeckels relaunched with a new identity

Daily Signals

British skincare brand Haeckels relaunched with a new identity

Haeckels, the British skincare and fragrance brand, is rebranding as Formerly Known As Haeckels (FKAH), distancing itself from the controversial Ge...
Beauty : Advertising & Branding : Retail
Stat: WNBA tops Morning Consult’s fastest-growing US brands list of 2024 

Daily Signals

Stat: WNBA tops Morning Consult’s fastest-growing US brands list of 2024 

The Women’s National Basketball Association (WNBA) has claimed the top spot as the fastest-growing brand in the US in Morning Consult’s Fastest Gro...
Sports & Leisure : Society : Advertising & Branding
Story time: If LS:N Global made an ad campaign

Daily Signals

Story time: If LS:N Global made an ad campaign

Story time: If LS:N Global made an ad campaign
Advertising : LS:N Global : Digi-Tactile
Coach unveils Find Your Courage campaign set in a virtual universe

Daily Signals

Coach unveils Find Your Courage campaign set in a virtual universe

Luxury fashion brand Coach has launched its latest campaign, Find Your Courage, featuring a virtual universe.
Luxury : Advertising & Branding : Fashion
The Ads Don’t Work for Gen Z

Viewpoints

The Ads Don’t Work for Gen Z

If brands want to genuinely connect with Gen Z, they need to dial down the ad saturation and earn their attention rather than demand it, writes for...
Advertising & Branding : Youth : Pop Culture & Media
Heineken's solar-powered billboard cools down beer

Daily Signals

Heineken's solar-powered billboard cools down beer

Brazil – As part of its initiative to become greener, Dutch beer brand Heineken has teamed up with brewery Brewteco to create a solar-powered billb...
Advertising & Branding : Sustainability : Food & Drink
A queer wellness brand informed by nature

Daily Signals

A queer wellness brand informed by nature

For Them, the LGBTQ+ wellness brand best known for its range of chest binders, opts for a nature-inspired visual identity.
Advertising & Branding : Design : Health And Wellness
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