'Branding'

Coach unveils Find Your Courage campaign set in a virtual universe

Daily Signals

Coach unveils Find Your Courage campaign set in a virtual universe

Luxury fashion brand Coach has launched its latest campaign, Find Your Courage, featuring a virtual universe.
Luxury : Advertising & Branding : Fashion
Heineken's solar-powered billboard cools down beer

Daily Signals

Heineken's solar-powered billboard cools down beer

Brazil – As part of its initiative to become greener, Dutch beer brand Heineken has teamed up with brewery Brewteco to create a solar-powered billb...
Advertising & Branding : Sustainability : Food & Drink
A queer wellness brand informed by nature

Daily Signals

A queer wellness brand informed by nature

For Them, the LGBTQ+ wellness brand best known for its range of chest binders, opts for a nature-inspired visual identity.
Advertising & Branding : Design : Health And Wellness
Starwood Hotels and Resorts and Uber join forces for loyalty scheme

Big Ideas

Starwood Hotels and Resorts and Uber join forces for loyalty scheme

Starwood Hotels and Resorts and Uber are merging hospitality and transport with a new loyalty partnership.
Symbiotic Branding : Uber : Starwood Hotels And Resorts
Liquid Death challenges Super Bowl advertising with auctioned space

Daily Signals

Liquid Death challenges Super Bowl advertising with auctioned space

As Super Bowl 58 approached, canned water company Liquid Death offered an alternative to the league’s traditionally expensive commercials.
Advertising & Branding : Drink : Sports & Leisure
Meal delivery brand Entrée invites consumers to put on the big spread

Daily Signals

Meal delivery brand Entrée invites consumers to put on the big spread

Chef-made meal delivery service Entrée has enlisted Saint-Urbain for a branding and packaging refresh, aiming to make the food start-up stand out i...
Food & Drink : Design : Advertising & Branding
Peloton spins bad press in its hyper-reactive ad

Daily Signals

Peloton spins bad press in its hyper-reactive ad

Following Peloton’s surprise role in the first episode of HBO series And Just Like That, Ryan Reynolds’ quick-witted ad agency Maximum Effort took ...
Advertising & Branding : Society : Media & Entertainment
Type and colour clash to elevate Spanish produce

Daily Signals

Type and colour clash to elevate Spanish produce

Santo Cielo, a Chinese delicatessen brand that imports Spanish products into China, has rebranded to celebrate Spain’s culture.
Food & Drink : Design : Advertising & Branding
Decoding the North American beauty market with BeautyMatter and British Beauty Council

Daily Signals

Decoding the North American beauty market with BeautyMatter and British Beauty Council

BeautyMatter and the British Beauty Council brought together industry experts and brand representatives for an event exploring the key to success i...
Beauty : Advertising & Branding : Retail
Topshop shares London Fashion Week images via Chirp

Big Ideas

Topshop shares London Fashion Week images via Chirp

Topshop shares London Fashion Week images via Chirp
Digital Garden : Stores : Social
Sustainability sells: Consumers want the whole package

Viewpoints

Sustainability sells: Consumers want the whole package

As Lucozade and Pringles hit the headlines for their packaging crimes, there is opportunity for brands to demonstrate their sustainability credenti...
Sustainability : Packaging : Pringles
Stat: March Madness ad sales for women’s basketball tournament surge

Daily Signals

Stat: March Madness ad sales for women’s basketball tournament surge

Landing an advertising spot during the Women’s March Madness basketball tournament is more competitive than ever.
Sports & Leisure : Advertising & Branding : Finance
Liquid Death launches Kegs For Pregs with Kylie Kelce

Daily Signals

Liquid Death launches Kegs For Pregs with Kylie Kelce

Liquid Death has teamed up with podcast host Kylie Kelce for a bold new campaign, Kegs For Pregs, featuring ultra-limited-edition kegs of its stil...
Food & Drink : Advertising & Branding : Pop-culture & Media
Lego and Nike announce partnership to champion kids’ play and creativity

Daily Signals

Lego and Nike announce partnership to champion kids’ play and creativity

Lego and Nike have unveiled a ground-breaking multi-year partnership aimed at combining sport and creative play for kids worldwide. 
Sports & Leisure : Youth : Advertising & Branding
WhatsApp releases first short film

Daily Signals

WhatsApp releases first short film

Global messaging giant WhatsApp is releasing its first short film later this month.
Media And Entertainment : Technology : Society
Burberry courts Gen Z with viral TikTok campaign

Daily Signals

Burberry courts Gen Z with viral TikTok campaign

Luxury brand Burberry is partnering with popular TikTok creator Sylvaniandrama to promote its new Lola bag.
Luxury : Retail : Fashion
Titans of industry

Daily Signals

Titans of industry

US – Japanese car-maker Nissan has paid tribute to the work of other automotive manufacturers as it launches its Titan  XD truck in America.&n...
Nissan : Symbiotic Branding : Advertising
AI artwork that captures the taste of cognac

Daily Signals

AI artwork that captures the taste of cognac

Cognac brand Rémy Martin has teamed up with the singer Usher to create a sensory campaign that merges spoken work with artificial intelligence (AI).
Food : Drink. : Technology
Paramount elevates advertising with drone display

Daily Signals

Paramount elevates advertising with drone display

The film and entertainment company has given a glimpse of the future of advertising with a night-time drone display that appeared over this year’s ...
Technology : Advertising & Branding : Media
Helsinki’s experiment

Big Ideas

Helsinki’s experiment

Finland – The city of Helsinki is searching for its first chief design officer (CDO).
Helsinki : Collaborative Cities : Placemaking
Acne spotlights global issues in revived magazine

Daily Signals

Acne spotlights global issues in revived magazine

In a bid to stand out from oversaturated online spaces, the apparel brand is relaunching its print magazine, Acne Paper.
Fashion : Advertising & Branding : Luxury
Fake out: Versace pays homage to bootleg style

Daily Signals

Fake out: Versace pays homage to bootleg style

New York – Rapper M.I.A. has collaborated with Versus Versace on a capsule collection directly inspired by counterfeit versions of Versace products.
New York : Anarconomy Decade : Symbiotic Branding
MAD//Fest 2024 daily recap: Passion points, purpose and design through storytelling

Daily Signals

MAD//Fest 2024 daily recap: Passion points, purpose and design through storytelling

The second day of MAD//Fest focused on culture, connection and creative storytelling, with talks from brands including PepsiCo, Who Gives a Crap, D...
Advertising & Branding : MAD Fest : Mad//Fest
Stat: Americans have mixed feelings about brands on Twitter

Daily Signals

Stat: Americans have mixed feelings about brands on Twitter

Should brands still advertise on Twitter? Morning Consult has polled consumers on how they feel about brands still using Twitter despite the recent...
Stat : Stats : Statistic
Targeting Ultra-high-net-worth Individuals on Social Media

Viewpoints

Targeting Ultra-high-net-worth Individuals on Social Media

Social media specialist Lily Power argues that getting digitally social with the 1% is all about exclusivity, authenticity and tapping into women ...
Luxury : Advertising & Branding : Retail
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