'Branding'

Seen Studios celebrates Nike Air Max Day with car boot sale

News

Seen Studios celebrates Nike Air Max Day with car boot sale

Nike AirMax Day is held annually on 26 March, a tradition going back to 2014. And for 2024's edition the brand turned to London-based Seen Studios ...
Advertising & Branding : Fashion : Sports & Leisure
Retail blend: Uniqlo and Bic Camera join forces

News

Retail blend: Uniqlo and Bic Camera join forces

Retail blend: Uniqlo and Bic Camera join forces
Interior : Shinjuku : Co-branding
This running campaign captures rule-breaking fitness

News

This running campaign captures rule-breaking fitness

Following the introduction of new city-wide speed limits in Paris, boutique running store Distance is promoting urban running through a provocativ...
Society : Fashion : Advertising & Branding
Paper work: Emblematic packaging for a cocktail

News

Paper work: Emblematic packaging for a cocktail

Vienna – Design duo Adronauts has created the visual identity for the Materie pre-mixed cocktail, a blend of wine, elderflower and Argentinian tea ...
Wine : Premade Cocktails : Elderflower
The MiuMiu London

Design Directions

The MiuMiu London

Retail theatre is an overused term these days. For something truly meaningful brands need to offer their customers a higher level of intellect, cre...
Heritage : Club : VIP
Spotify’s latest campaign taps into visual-first Gen Z

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Spotify’s latest campaign taps into visual-first Gen Z

Recognising the visually driven behaviour of Gen Z audiences, the music streaming platform’s latest campaign is putting a spotlight on its young su...
Media & Entertainment : Youth : Advertising & Branding
Practical Paths to Planet-Positive Luxury

Viewpoints

Practical Paths to Planet-Positive Luxury

Diana Verde Nieto tells LS:N Global about Reimagining Luxury, her latest book on how to build a positive and sustainable future for brands.
Luxury : Advertising & Branding : Sustainability
Exquisite Corpse

Micro Trends

Exquisite Corpse

The surrealist game of Exquisite Corpse is back in vogue as designers increasingly use crowdsourcing to make disjointed objects that represent the ...
Crowdsourcing : Collaboration : Serendipity
Smoking Kills becomes Loneliness Kills in new campaign

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Smoking Kills becomes Loneliness Kills in new campaign

Smoking kills, and so does loneliness. A campaign by creative consultancy Revolt is taking cues from anti-tobacco messaging to raise awareness of t...
Advertising & Branding : Society : Health & Wellness
Woodland Trust rebrands to expand its appeal

News

Woodland Trust rebrands to expand its appeal

The Woodland Trust has been rebranded by creative agency Creature London.
Advertising & Branding : Sustainability : Design
A gin brand infused with graphic activism

News

A gin brand infused with graphic activism

In response to the recent wave of anti-protest bills passed in the US, women-owned distillery Republic Restoratives is releasing a gin that borrows...
Food & Drink : Society : Advertisting & Branding
CALM’s rebranding speaks up about suicide prevention

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CALM’s rebranding speaks up about suicide prevention

The Campaign Against Living Miserably (CALM) charity is unveiling a rebranded identity to cut through the noise surrounding mental health conversat...
Advertising & Branding : Health And Wellness : Design
Columbia Sportswear champions Saudi Arabia’s outfluencers

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Columbia Sportswear champions Saudi Arabia’s outfluencers

In its latest campaign, the outdoor brand changes the role of social media influencers, getting them out of their bedrooms and into the great outdo...
Travel & Hospitality : Advertising & Branding : Retail
Stat: Young adults use audio to escape visual stimuli

News

Stat: Young adults use audio to escape visual stimuli

Having grown up surrounded by visual media and culture, Generation Z and Millennials are turning to sound for comfort, according to a new study by ...
Media : Entertainment : Audio
Muffragettes

Micro Trends

Muffragettes

Muffragettes
Feminism : Re-branding : Women
Yassified Marketing

Viewpoints

Yassified Marketing

Appropriated by all corners of the internet, African American Vernacular English could simultaneously sell authenticity and empower Black women.
Advertising & Branding : Media And Entertainment : Society
AOI’s Ocean of Ideas Crafted to be Collected

Viewpoints

AOI’s Ocean of Ideas Crafted to be Collected

Farah Marafie discusses how her luxury label AOI is not catering for clients or consumers but for collectors of wearable artworks.
Luxury : Fashion : Art And Design
Future Forecast 2025: Design

Micro Trends

Future Forecast 2025: Design

From biofabrication to cultural heritage, the design industry is combining tradition with cutting-edge technology to shape a future that is both ec...
Design : Advertising & Branding : Sustainability
Saudi Arabia is introducing a licence for influencers

News

Saudi Arabia is introducing a licence for influencers

From October, Saudi Arabia will require content-creators to acquire an official licence giving them the right to post ads and sponsored content on ...
Media & Entertainment : Society : Advertising & Branding
Dentsu and 55/Redefined tackle ageism in advertising

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Dentsu and 55/Redefined tackle ageism in advertising

Recognising the lack of age diversity that persists in the industry, advertising agency Dentsu UK is working to improve age represenation in the se...
Society : Workplace : Advertising & Branding
Introducing Cotton, an agency specialising in designing with code

News

Introducing Cotton, an agency specialising in designing with code

Acclaimed designer, coder and educator Talia Cotton recently launched her agency for graphic designers who love to get creative with code.
Design : Advertising & Branding : Technology
A visual refresh to preserve Mexican bulk markets

News

A visual refresh to preserve Mexican bulk markets

Tierra Dulce, a bulk food store in the Mexican city of Monterrey, is encouraging sustainable and local consumption among young generations with a ...
Advertising & Branding : Retail : Food & Drink
Whiskas tunes into feline frequencies with aural ad

News

Whiskas tunes into feline frequencies with aural ad

As more people become devoted pet parents, the cat food brand has introduced an advert that directly markets to cats themselves.
Advertising & Branding : Society : Media & Entertainment
11 11 Lincoln Road

Design Directions

11 11 Lincoln Road

Multistorey car parks have never been the most inspiring spaces. Often they are dingy, disorientating, smoggy and only good for one thing.
Concrete : USA : Flexible
British Airways creates Bridgerton-inspired safety video

News

British Airways creates Bridgerton-inspired safety video

British Airways has launched its latest onboard safety video, A British Original Period Drama, which combines British literature, tv and film with ...
Pop-culture & Media : Society : Advertising & Branding
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