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'Branding'
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Stat: Adults over 60 are nearly invisible in ads despite strong spending power
CreativeX, a creative ad tech firm, has revealed that only 4% of individuals featured in advertisements globally in 2022 were over the age of 60.
Advertising & Branding
:
Society
:
Media & Entertainment
Design Directions
The Chihuly App
Technology has disrupted industry by placing creative control in the hands of customers as well as brands, artists and designers. Now a new app ena...
Craft
:
Creative Consumers
:
The Martin Agency
News
Petco considers the mental health of pets post-lockdown
With many people returning to social events and the office, the pet care brand is responding to the new wellbeing needs of their pets through a ser...
Health And Wellness
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Society
:
Advertising & Branding
News
Walking on air: Art puts pressure on visitors
Walking on air: Art puts pressure on visitors
Interactive
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AiR
:
Argentinian
Micro Trends
Art-dustrial Revolution
In step with the symbiosis movement, unexpected partnerships are emerging as artisans and designers collaborate with professionals from heavy indus...
Production
:
Industrial
:
Symbiosis
News
The Lighthouse launches Venice campus to provide content creators with a creative workspace
Creator and social agency the Whalar group has launched The Lighthouse, a campus in Venice, California that will serve as a hub for 150 curated cre...
Pop-culture & Media
:
Youth
:
Advertising & Branding
News
Agency for Nature begins creative campaigns to reconnect youth with nature
A collaboration between climate-driven creative nonprofits Glimpse and Purpose Disruptors, Agency for Nature has unveiled five inventive campaigns ...
Sustainability
:
Advertising & Branding
:
Design
News
The Women’s World Cup spotlights Indigenous heritage
Drawing on its host nations’ Indigenous heritage, the Beyond Greatness campaign uses Aboriginal motifs and references to pay tribute to Indigenous ...
Advertising & Branding
:
Design
:
Sports & Leisure
News
Reflective space: Barber Osgerby goes upside down at the V&A for London Design Festival
London – Design studio Barber Osgerby has teamed up with BMW’s design team for a collaborative installation on display at the Victoria and Albert M...
BarberOsgerby
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London Design Festival 2014
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BMW
Micro Trends
Car Homes
As the car industry edges towards engine electrification, forward-thinking manufacturers such as Volvo and Toyota are seeking better integration of...
Symbiotic Branding
:
Symbiotic Architecture
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Electric Vehicles
Viewpoints
The Rise of the Expert Influencer
As users increasingly seek transparency, trust and intention on Instagram, a new wave of influencers are emerging, full of professional acumen, lif...
Retail
:
Advertising & Branding
:
Fashion
Micro Trends
Women’s Sports Economy
Women’s sport is building its own economy, culture and fandom – driven by female founders not afraid to play by their own rules.
Sports & Leisure
:
Fashion
:
Advertising
Big Ideas
Cannes Lions 2025: The Unhinged Humour Opportunity
Can brands use humour to heal a world in permacrisis? According to the biggest names at Cannes Lions 2025, they can, but only if they fully commit ...
Advertising
:
Technology
:
Pop Culture & Media
News
TV channel Dave’s rebranding embraces everyday messiness
Award-winning British entertainment channel Dave and UKTV Creative have brought in branding agency Output to create a brand identity that captures ...
Advertising & Branding
:
Media And Entertainment
:
Technology
News
British skincare brand Haeckels relaunched with a new identity
Haeckels, the British skincare and fragrance brand, is rebranding as Formerly Known As Haeckels (FKAH), distancing itself from the controversial Ge...
Beauty
:
Advertising & Branding
:
Retail
News
Stat: WNBA tops Morning Consult’s fastest-growing US brands list of 2024
The Women’s National Basketball Association (WNBA) has claimed the top spot as the fastest-growing brand in the US in Morning Consult’s Fastest Gro...
Sports & Leisure
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Society
:
Advertising & Branding
News
Story time: If LS:N Global made an ad campaign
Story time: If LS:N Global made an ad campaign
Advertising
:
LS:N Global
:
Digi-Tactile
News
Coach unveils Find Your Courage campaign set in a virtual universe
Luxury fashion brand Coach has launched its latest campaign, Find Your Courage, featuring a virtual universe.
Luxury
:
Advertising & Branding
:
Fashion
News
Heineken's solar-powered billboard cools down beer
Brazil – As part of its initiative to become greener, Dutch beer brand Heineken has teamed up with brewery Brewteco to create a solar-powered billb...
Advertising & Branding
:
Sustainability
:
Food & Drink
News
A queer wellness brand informed by nature
For Them, the LGBTQ+ wellness brand best known for its range of chest binders, opts for a nature-inspired visual identity.
Advertising & Branding
:
Design
:
Health And Wellness
Big Ideas
Starwood Hotels and Resorts and Uber join forces for loyalty scheme
Starwood Hotels and Resorts and Uber are merging hospitality and transport with a new loyalty partnership.
Symbiotic Branding
:
Uber
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Starwood Hotels And Resorts
News
Liquid Death challenges Super Bowl advertising with auctioned space
As Super Bowl 58 approached, canned water company Liquid Death offered an alternative to the league’s traditionally expensive commercials.
Advertising & Branding
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Drink
:
Sports & Leisure
News
Meal delivery brand Entrée invites consumers to put on the big spread
Chef-made meal delivery service Entrée has enlisted Saint-Urbain for a branding and packaging refresh, aiming to make the food start-up stand out i...
Food & Drink
:
Design
:
Advertising & Branding
News
Peloton spins bad press in its hyper-reactive ad
Following Peloton’s surprise role in the first episode of HBO series And Just Like That, Ryan Reynolds’ quick-witted ad agency Maximum Effort took ...
Advertising & Branding
:
Society
:
Media & Entertainment
News
Type and colour clash to elevate Spanish produce
Santo Cielo, a Chinese delicatessen brand that imports Spanish products into China, has rebranded to celebrate Spain’s culture.
Food & Drink
:
Design
:
Advertising & Branding
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