'Branding'

Starwood Hotels and Resorts and Uber join forces for loyalty scheme

Big Ideas

Starwood Hotels and Resorts and Uber join forces for loyalty scheme

Starwood Hotels and Resorts and Uber are merging hospitality and transport with a new loyalty partnership.
Symbiotic Branding : Uber : Starwood Hotels And Resorts
Stat: Global support for corporate LGBTQ+ Pride faces new challenges

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Stat: Global support for corporate LGBTQ+ Pride faces new challenges

Global support for brands actively promoting LGBTQ+ equality is weakening, according to Ipsos’ 2025 LGBT+ Pride Report.   
Dei : Pride : Identities
Liquid Death challenges Super Bowl advertising with auctioned space

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Liquid Death challenges Super Bowl advertising with auctioned space

As Super Bowl 58 approached, canned water company Liquid Death offered an alternative to the league’s traditionally expensive commercials.
Advertising & Branding : Drink : Sports & Leisure
Meal delivery brand Entrée invites consumers to put on the big spread

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Meal delivery brand Entrée invites consumers to put on the big spread

Chef-made meal delivery service Entrée has enlisted Saint-Urbain for a branding and packaging refresh, aiming to make the food start-up stand out i...
Food & Drink : Design : Advertising & Branding
Peloton spins bad press in its hyper-reactive ad

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Peloton spins bad press in its hyper-reactive ad

Following Peloton’s surprise role in the first episode of HBO series And Just Like That, Ryan Reynolds’ quick-witted ad agency Maximum Effort took ...
Advertising & Branding : Society : Media & Entertainment
Type and colour clash to elevate Spanish produce

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Type and colour clash to elevate Spanish produce

Santo Cielo, a Chinese delicatessen brand that imports Spanish products into China, has rebranded to celebrate Spain’s culture.
Food & Drink : Design : Advertising & Branding
Decoding the North American beauty market with BeautyMatter and British Beauty Council

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Decoding the North American beauty market with BeautyMatter and British Beauty Council

BeautyMatter and the British Beauty Council brought together industry experts and brand representatives for an event exploring the key to success i...
Beauty : Advertising & Branding : Retail
Topshop shares London Fashion Week images via Chirp

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Topshop shares London Fashion Week images via Chirp

Topshop shares London Fashion Week images via Chirp
Digital Garden : Stores : Social
Studio Frith evolves Jolene’s hand-drawn logo into full brand identity

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Studio Frith evolves Jolene’s hand-drawn logo into full brand identity

North London restaurant and bakery Jolene has unveiled a refreshed brand identity by graphic design and creative agency Studio Frith, retaining the...
Design : Food And Drink : Travel And Hospitality
Sustainability sells: Consumers want the whole package

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Sustainability sells: Consumers want the whole package

As Lucozade and Pringles hit the headlines for their packaging crimes, there is opportunity for brands to demonstrate their sustainability credenti...
Sustainability : Packaging : Pringles
Stat: March Madness ad sales for women’s basketball tournament surge

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Stat: March Madness ad sales for women’s basketball tournament surge

Landing an advertising spot during the Women’s March Madness basketball tournament is more competitive than ever.
Sports & Leisure : Advertising & Branding : Finance
Liquid Death launches Kegs For Pregs with Kylie Kelce

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Liquid Death launches Kegs For Pregs with Kylie Kelce

Liquid Death has teamed up with podcast host Kylie Kelce for a bold new campaign, Kegs For Pregs, featuring ultra-limited-edition kegs of its stil...
Food & Drink : Advertising & Branding : Pop-culture & Media
Lego and Nike announce partnership to champion kids’ play and creativity

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Lego and Nike announce partnership to champion kids’ play and creativity

Lego and Nike have unveiled a ground-breaking multi-year partnership aimed at combining sport and creative play for kids worldwide. 
Sports & Leisure : Youth : Advertising & Branding
WhatsApp releases first short film

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WhatsApp releases first short film

Global messaging giant WhatsApp is releasing its first short film later this month.
Media And Entertainment : Technology : Society
Burberry courts Gen Z with viral TikTok campaign

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Burberry courts Gen Z with viral TikTok campaign

Luxury brand Burberry is partnering with popular TikTok creator Sylvaniandrama to promote its new Lola bag.
Luxury : Retail : Fashion
Titans of industry

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Titans of industry

US – Japanese car-maker Nissan has paid tribute to the work of other automotive manufacturers as it launches its Titan  XD truck in America.&n...
Nissan : Symbiotic Branding : Advertising
AI artwork that captures the taste of cognac

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AI artwork that captures the taste of cognac

Cognac brand Rémy Martin has teamed up with the singer Usher to create a sensory campaign that merges spoken work with artificial intelligence (AI).
Food : Drink. : Technology
Paramount elevates advertising with drone display

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Paramount elevates advertising with drone display

The film and entertainment company has given a glimpse of the future of advertising with a night-time drone display that appeared over this year’s ...
Technology : Advertising & Branding : Media
Helsinki’s experiment

Big Ideas

Helsinki’s experiment

Finland – The city of Helsinki is searching for its first chief design officer (CDO).
Helsinki : Collaborative Cities : Placemaking
Acne spotlights global issues in revived magazine

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Acne spotlights global issues in revived magazine

In a bid to stand out from oversaturated online spaces, the apparel brand is relaunching its print magazine, Acne Paper.
Fashion : Advertising & Branding : Luxury
Fake out: Versace pays homage to bootleg style

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Fake out: Versace pays homage to bootleg style

New York – Rapper M.I.A. has collaborated with Versus Versace on a capsule collection directly inspired by counterfeit versions of Versace products.
New York : Anarconomy Decade : Symbiotic Branding
Targeting Ultra-high-net-worth Individuals on Social Media

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Targeting Ultra-high-net-worth Individuals on Social Media

Social media specialist Lily Power argues that getting digitally social with the 1% is all about exclusivity, authenticity and tapping into women ...
Luxury : Advertising & Branding : Retail
NRF 2025 Retail’s Big Show daily recap: The business of authenticity

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NRF 2025 Retail’s Big Show daily recap: The business of authenticity

Day two of NRF 2025 Retail’s Big Show began with a keynote entitled The Business of Authenticity from Tracee Ellis Ross, actor and founder of ...
Retail : Advertising & Branding : Beauty
Recipe creates QR-coded tv ad for Turkish earthquake charity Ahbap

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Recipe creates QR-coded tv ad for Turkish earthquake charity Ahbap

As news of the earthquake in Turkey and Syria disappears from mainstream news, London-based advertising agency Recipe has released a new tv advert ...
Design : Advertising & Branding : Technology
Accidental lock-in inspires Airbnb to host sleepover in book store

Big Ideas

Accidental lock-in inspires Airbnb to host sleepover in book store

Airbnb has hosted a sleepover in Waterstones’ flagship store. The inspiration for the event came when tourist David Willis was accidentally locked ...
AirBnB : Waterstones : Symbiotic Branding
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