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Daily Signals
NRF 2025 Retail’s Big Show daily recap: The business of authenticity
Day two of NRF 2025 Retail’s Big Show began with a keynote entitled The Business of Authenticity from Tracee Ellis Ross, actor and founder of ...
Retail
:
Advertising & Branding
:
Beauty
Daily Signals
Recipe creates QR-coded tv ad for Turkish earthquake charity Ahbap
As news of the earthquake in Turkey and Syria disappears from mainstream news, London-based advertising agency Recipe has released a new tv advert ...
Design
:
Advertising & Branding
:
Technology
Big Ideas
Accidental lock-in inspires Airbnb to host sleepover in book store
Airbnb has hosted a sleepover in Waterstones’ flagship store. The inspiration for the event came when tourist David Willis was accidentally locked ...
AirBnB
:
Waterstones
:
Symbiotic Branding
Daily Signals
Hilton hotel posts 10-minute TikTok advert
US hotel chain Hilton is circumventing fast scroll culture with its 10-minute TikTok advert.
Travel & Hospitality
:
Advertising & Branding
:
Media & Entertainment
Daily Signals
These Argos billboards will display IRL and in the metaverse
UK – Argos is launching cross-platform advertisements, with billboards showing simultaneously in the metaverse and on roadside screens in the real ...
Advertising & Branding
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Retail
:
Media & Entertainment
Daily Signals
Canesten develops a vulva education platform
While idealised images of women’s bodies abound online, anatomically accurate depictions of vulvas are scarce.
Advertising & Branding
:
Health And Wellness
:
Sexual Health
Markets
Collaborative Consumption
A new market is emerging for products that are better suited to being rented and shared than owned or bought. As space and resources become scarcer...
Collaborative Consumption
:
Hospitality
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Boutique Hotels
Daily Signals
Charm offensive: Love is in the Air at Cartier
Charm offensive: Love is in the Air at Cartier
Symbiotic Branding
:
Cartier
:
Jewellery
Daily Signals
Elf brings beauty to game day with inclusive fandom campaign
Elf Cosmetics, the American beauty brand behind Power Grip Primer, is stepping into the sports arena with its latest campaign, Eyes. Lips. Face. Fa...
Sports & Leisure
:
Beauty
:
Advertising & Branding
Daily Signals
Post Consumer Brands launches night-time cereal Sweet Dreams
American breakfast cereal manufacturer Post Consumer Brands recently introduced Sweet Dreams, the first ever cereal designed to support bedtime rou...
Food
:
Advertising & Branding
:
Society
Markets
The Luxury Matrix Stage Five: Intellectual and Poetic
What we said: ‘This is a stage of passions, journeys, adventures and deep-rooted and meaningful experiences. It is not about brands, seldom about p...
Interactive
:
Experiencial
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Stargazing
Daily Signals
Stat: Gen Divided reflect deepening cultural rifts
The Culture Gap report has introduced a new psychographic group, Generation Divided.
Society
:
Advertising & Branding
:
Design
Daily Signals
The Girl Scouts rebranding is infused with joy and optimism
A unifying rebranding brings together the 1.7m members of the Girl Scouts of the USA under one refreshed visual identity.
Youth
:
Advertising & Branding
:
Design
Daily Signals
Airsign’s future-facing vision of vacuuming
While the home appliance sector remains largely conventional, the vacuum and appliance company is undergoing a brand refresh to offer a future-faci...
Design
:
Advertising & Branding
:
Home
Daily Signals
Scents of hospitality: Perfumery turns hotelier
Yucatán Peninsula, Mexico – Mexican company Coqui Coqui began as a perfumery in the colonial city of Valladolid. Creating scents using local ingred...
Hotel
:
Tulum
:
Coba
Daily Signals
The Ordinary’s new platform shatters skincare myths
The Ordinary is dispelling skincare myths with its new platform, TheTruthShouldBeOrdinary.com.
Advertising & Branding
:
Beauty
:
Health & Wellness
Daily Signals
Virgin Active calls out toxic wellness fakefluencers in new ad
Fitness brand Virgin Active has released a new ad campaign, Leave the Cult, Join the Club, calling out toxic wellness trends and unrealistic promis...
Sport & Leisure
:
Society
:
Advertising & Branding
Daily Signals
Diesel unveils playful Find the D campaign inspired by Where’s Waldo?
Diesel has re-imagined the classic Where’s Waldo? game with a high fashion twist. Find the D invites fans to spot the brand’s items in the artfully...
Fashion
:
Advertising & Branding
:
Luxury
Big Ideas
Five Brands Rejuvenating Whisky
Meet the whisky-makers who are challenging the sector’s heritage with unconventional branding and marketing to reach younger drinkers without losin...
Drink
:
Advertising & Branding
:
Youth
Daily Signals
eBay’s handbag vending machines promote authenticity
The online marketplace is promoting its Authenticity Guarantee programme for luxury items through the installation of handbag vending machines, ava...
Luxury
:
Retail
:
Advertising & Branding
Macro Trends
Game-Changers: The Future of Sports Fandom
By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era o...
Sports & Leisure
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Fashion
:
Pop-culture & Media
Daily Signals
A new business era: The Co-commerce Revolution
A new business era: The Co-commerce Revolution
Developing Economies
:
Fact
:
Middle-class
Daily Signals
Milan Salone 2017: Top five spaces
Exhibitors and brands used the Salone Internazionale del Mobile as a platform to curate spaces that stimulated critical debate about the role ...
Milan Salone 2017
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COS
:
Nendo
Daily Signals
Together as one: The Co-Commerce Revolution
Together as one: The Co-Commerce Revolution
Creativity
:
New Emerging Affluents
:
Amortality
Daily Signals
Lululemon taps 78-year-old fitness influencer Joan MacDonald for new campaign
Lululemon is challenging ageist fitness stereotypes with its latest campaign, featuring 78-year-old fitness influencer Joan MacDonald.
Sports & Leisure
:
Advertising & Branding
:
Youth
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