'Branding'

Dua Lipa writes, directs and stars in new Porsche ad

Daily Signals

Dua Lipa writes, directs and stars in new Porsche ad

In a playful twist on traditional car commercials, Porsche handed creative control to pop star Dua Lipa for its latest ad featuring the electric Po...
Mobility : Advertising & Branding : Luxury
Tag Heuer unveils five-minute advert starring Ryan Gosling

Daily Signals

Tag Heuer unveils five-minute advert starring Ryan Gosling

Luxury watchmaker Tag Heuer has enlisted Ryan Gosling for its new ad campaign, celebrating the 60th anniversary of the iconic Carrera watch.
Advertising & Branding : Luxury : Media & Entertainment
Eager juice rebranding embraces the ordinary

Daily Signals

Eager juice rebranding embraces the ordinary

Premium juice company Eager has been given a colourful makeover that takes the frills out of fruit juice.
Food : Drink : Design
AI-generated artworks transform music marketing

Daily Signals

AI-generated artworks transform music marketing

Jardim Sonoro, one of Europe’s leading electronic music festivals, is getting an artistic rebranding courtesy of AI.
Media And Entertainment : Technology : Advertising & Branding
This yoga rebrand embraces colour and joy

Daily Signals

This yoga rebrand embraces colour and joy

Love Supreme Projects, a yoga studio in West London, has enlisted the help of design firm Pentagram to develop a visual identity that captures the...
Society : Health And Wellness : Design
Coinbase opts for clarity amid Web3 frenzy

Daily Signals

Coinbase opts for clarity amid Web3 frenzy

Moving away from the meme aesthetic that dominates much of the Web3 space, cryptocurrency company Coinbase is drawing from the visual language of w...
Advertising & Branding : Finance : Coinbase
McCafé is marketing coffee at Middle Eastern Gen Z

Daily Signals

McCafé is marketing coffee at Middle Eastern Gen Z

McDonald's is striving to connect with Generation Z coffee-drinkers in the Gulf region, targeting young people's on-the-go lifestyles.
Food & Drink : Youth : Advertising & Branding
Eat Offbeat rebrands for truly global eating

Daily Signals

Eat Offbeat rebrands for truly global eating

Social impact food company Eat Offbeat is celebrating global cuisine through its visual identity, designed by Pentagram.
Advertising & Branding : Global Homecooking : Meal Boxes
Smoke on the water: Centre for contemporary art opens

Daily Signals

Smoke on the water: Centre for contemporary art opens

Smoke on the water: Centre for contemporary art opens
Restaurant : Arts : Architects
Loop turns earplugs into stylish earwear in new campaign

Daily Signals

Loop turns earplugs into stylish earwear in new campaign

Noise protection brand Loop Earplugs is challenging the perception of earplugs with a campaign positioning itself as fashionable earwear.
Technology : Health & Wellness : Society
Anti creates a visual identity that evolves with community input

Daily Signals

Anti creates a visual identity that evolves with community input

Norwegian creative agency Anti has unveiled a dynamic identity for Kulturhavna, a community-driven urban development project in Ålesund, Norway.
Design : Advertising & Branding : Future Spaces
This Dutch city is banning meat adverts in public places

Daily Signals

This Dutch city is banning meat adverts in public places

As part of efforts to reduce its environmental impact, the Dutch city of Haarlem will be the first in the world to ban meat adverts from public spa...
Food : Advertising & Branding : Society
Nike’s Rebel Girls tie-up empowers young sportswomen

Daily Signals

Nike’s Rebel Girls tie-up empowers young sportswomen

In a bid to amplify women in sports, the sportswear giant is partnering with storytelling platform Rebel Girls to produce a limited-edition book in...
Sports & Leisure : Society : Advertising & Branding
Problem solved: Danish beer brand aims to help you find your creative peak

Daily Signals

Problem solved: Danish beer brand aims to help you find your creative peak

Copenhagen – Alcohol is a celebrated uninhibitor, a fact that advertising agency CP+B Copenhagen is using to its advantage for beer The Problem Sol...
The Problem Solver : CP+B Copenhagen : The Polarity Paradox
Spanish fly: Tapas bar is open to cooperation

Daily Signals

Spanish fly: Tapas bar is open to cooperation

Spanish fly: Tapas bar is open to cooperation
Co-opetition : Symbiotic Branding : WeCommerce
Silk Nextmilk enlists nepo babies in Got Plant-based Milk campaign

Daily Signals

Silk Nextmilk enlists nepo babies in Got Plant-based Milk campaign

Plant-based Silk Nextmilk has recreated the iconic 1990s pro-dairy advert by replacing the celebrities who first posed with a milk moustache with t...
Food & Drink : Youth : Advertising & Branding
Roblox augments in-game advertising

Daily Signals

Roblox augments in-game advertising

Online gaming platform Roblox is augmenting its in-game advertising capabilities, allowing companies to create immersive branded experiences.
Mediaa & Entertainment : Technology : Retail
Idea that sticks: Installation made entirely from tape

Daily Signals

Idea that sticks: Installation made entirely from tape

Paris – Look up at the Palais de Tokyo, a gallery for contemporary art, and you’ll find an eerie web of glistening plastic with people crawl...
COS : Tape Paris : Symbiotic Branding
A good broth: Brand supports outdoor projects

Daily Signals

A good broth: Brand supports outdoor projects

A good broth: Brand supports outdoor projects
Civic Branding : Crowdsourcing : Bovril
China experiences a rent-a-robot boom

Daily Signals

China experiences a rent-a-robot boom

Following a viral humanoid robot dance at China’s Spring Festival Gala, robots have become the country’s latest must-have marketing asset.
Technology : Advertising & Branding : Society
Toys R Us and Native Foreign use AI to bring the toy brand’s origin story to life

Daily Signals

Toys R Us and Native Foreign use AI to bring the toy brand’s origin story to life

Toys R Us Studios, the global toy brand’s entertainment production arm, has partnered with creative agency Native Foreign to create the first ever ...
Technology : Advertising & Branding : Youth
Google cracks down on climate change misinformation

Daily Signals

Google cracks down on climate change misinformation

The technology giant is stepping up to tackle the spread of false information surrounding the climate crisis.
Sustainability : Media And Entertainment : Advertising & Branding
Google's latest ad champions the power of questions

Daily Signals

Google's latest ad champions the power of questions

The technology giant is positioning itself as a tool for promoting social change.
Advertising & Branding : Society : Media & Entertainment
Heinz enlists AI to prove its brand status

Daily Signals

Heinz enlists AI to prove its brand status

The food brand is using artificial intelligence (AI) system Dall-E 2 to prove that it’s the go-to brand for ketchup.
Food : Advertising & Branding : Technology
Retail Analysis: Uniqlo and Dover Street Market collaborate for Ginza flagships

Big Ideas

Retail Analysis: Uniqlo and Dover Street Market collaborate for Ginza flagships

Uniqlo and Dover Street Market collaborate for Ginza flagships
Tokyo : Dover Street Market : Uniqlo
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