LS:N Global

Signals & Stats

Decoding the North American beauty market with BeautyMatter and British Beauty Council

BeautyMatter and the British Beauty Council brought together industry experts and brand representatives for an event exploring the key to success i...

Big Ideas

Topshop shares London Fashion Week images via Chirp

Digital Garden : Stores : Social

Viewpoints

Sustainability sells: Consumers want the whole package

As Lucozade and Pringles hit the headlines for their packaging crimes, there is opportunity for brands to demonstrate their sustainability credenti...

Sustainability : Packaging : Pringles

Signals & Stats

Stat: March Madness ad sales for women’s basketball tournament surge

Landing an advertising spot during the Women’s March Madness basketball tournament is more competitive than ever.

Sports & Leisure : Advertising & Branding : Finance

Signals & Stats

Liquid Death launches Kegs For Pregs with Kylie Kelce

Liquid Death has teamed up with podcast host Kylie Kelce for a bold new campaign, Kegs For Pregs, featuring ultra-limited-edition kegs of its stil...

Food & Drink : Advertising & Branding : Pop-culture & Media

Signals & Stats

Lego and Nike announce partnership to champion kids’ play and creativity

Lego and Nike have unveiled a ground-breaking multi-year partnership aimed at combining sport and creative play for kids worldwide.

Sports & Leisure : Youth : Advertising & Branding

Signals & Stats

WhatsApp releases first short film

Global messaging giant WhatsApp is releasing its first short film later this month.

Media And Entertainment : Technology : Society

Signals & Stats

Burberry courts Gen Z with viral TikTok campaign

Luxury brand Burberry is partnering with popular TikTok creator Sylvaniandrama to promote its new Lola bag.

Luxury : Retail : Fashion

Signals & Stats

Titans of industry

US – Japanese car-maker Nissan has paid tribute to the work of other automotive manufacturers as it launches its Titan XD truck in America.&n...

Nissan : Symbiotic Branding : Advertising

Signals & Stats

AI artwork that captures the taste of cognac

Cognac brand Rémy Martin has teamed up with the singer Usher to create a sensory campaign that merges spoken work with artificial intelligence (AI).

Food : Drink. : Technology

Signals & Stats

Paramount elevates advertising with drone display

The film and entertainment company has given a glimpse of the future of advertising with a night-time drone display that appeared over this year’s ...

Technology : Advertising & Branding : Media

Big Ideas

Helsinki’s experiment

Finland – The city of Helsinki is searching for its first chief design officer (CDO).

Helsinki : Collaborative Cities : Placemaking

Signals & Stats

Acne spotlights global issues in revived magazine

In a bid to stand out from oversaturated online spaces, the apparel brand is relaunching its print magazine, Acne Paper.

Fashion : Advertising & Branding : Luxury

Signals & Stats

Fake out: Versace pays homage to bootleg style

New York – Rapper M.I.A. has collaborated with Versus Versace on a capsule collection directly inspired by counterfeit versions of Versace products.

New York : Anarconomy Decade : Symbiotic Branding

Viewpoints

Targeting Ultra-high-net-worth Individuals on Social Media

Social media specialist Lily Power argues that getting digitally social with the 1% is all about exclusivity, authenticity and tapping into women ...

Luxury : Advertising & Branding : Retail

Signals & Stats

NRF 2025 Retail’s Big Show daily recap: The business of authenticity

Day two of NRF 2025 Retail’s Big Show began with a keynote entitled The Business of Authenticity from Tracee Ellis Ross, actor and founder of ...

Retail : Advertising & Branding : Beauty

Signals & Stats

Recipe creates QR-coded tv ad for Turkish earthquake charity Ahbap

As news of the earthquake in Turkey and Syria disappears from mainstream news, London-based advertising agency Recipe has released a new tv advert ...

Design : Advertising & Branding : Technology

Big Ideas

Accidental lock-in inspires Airbnb to host sleepover in book store

Airbnb has hosted a sleepover in Waterstones’ flagship store. The inspiration for the event came when tourist David Willis was accidentally locked ...

AirBnB : Waterstones : Symbiotic Branding

Signals & Stats

Hilton hotel posts 10-minute TikTok advert

US hotel chain Hilton is circumventing fast scroll culture with its 10-minute TikTok advert.

Travel & Hospitality : Advertising & Branding : Media & Entertainment

Signals & Stats

These Argos billboards will display IRL and in the metaverse

UK – Argos is launching cross-platform advertisements, with billboards showing simultaneously in the metaverse and on roadside screens in the real ...

Advertising & Branding : Retail : Media & Entertainment

Signals & Stats

Canesten develops a vulva education platform

While idealised images of women’s bodies abound online, anatomically accurate depictions of vulvas are scarce.

Advertising & Branding : Health And Wellness : Sexual Health

Markets

Collaborative Consumption

A new market is emerging for products that are better suited to being rented and shared than owned or bought. As space and resources become scarcer...

Collaborative Consumption : Hospitality : Boutique Hotels

Signals & Stats

Charm offensive: Love is in the Air at Cartier

Symbiotic Branding : Cartier : Jewellery

Markets

The Luxury Matrix Stage Five: Intellectual and Poetic

What we said: ‘This is a stage of passions, journeys, adventures and deep-rooted and meaningful experiences. It is not about brands, seldom about p...

Interactive : Experiencial : Stargazing

Signals & Stats

Stat: Gen Divided reflect deepening cultural rifts

The Culture Gap report has introduced a new psychographic group, Generation Divided.

Society : Advertising & Branding : Design

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