LS:N Global

Daily Signals

Hilton hotel posts 10-minute TikTok advert

US hotel chain Hilton is circumventing fast scroll culture with its 10-minute TikTok advert.

Travel & Hospitality : Advertising & Branding : Media & Entertainment

Daily Signals

These Argos billboards will display IRL and in the metaverse

UK – Argos is launching cross-platform advertisements, with billboards showing simultaneously in the metaverse and on roadside screens in the real ...

Advertising & Branding : Retail : Media & Entertainment

Daily Signals

Canesten develops a vulva education platform

While idealised images of women’s bodies abound online, anatomically accurate depictions of vulvas are scarce.

Advertising & Branding : Health And Wellness : Sexual Health

Markets

Collaborative Consumption

A new market is emerging for products that are better suited to being rented and shared than owned or bought. As space and resources become scarcer...

Collaborative Consumption : Hospitality : Boutique Hotels

Daily Signals

Charm offensive: Love is in the Air at Cartier

Symbiotic Branding : Cartier : Jewellery

Markets

The Luxury Matrix Stage Five: Intellectual and Poetic

What we said: ‘This is a stage of passions, journeys, adventures and deep-rooted and meaningful experiences. It is not about brands, seldom about p...

Interactive : Experiencial : Stargazing

Daily Signals

Stat: Gen Divided reflect deepening cultural rifts

The Culture Gap report has introduced a new psychographic group, Generation Divided.

Society : Advertising & Branding : Design

Daily Signals

The Girl Scouts rebranding is infused with joy and optimism

A unifying rebranding brings together the 1.7m members of the Girl Scouts of the USA under one refreshed visual identity.

Youth : Advertising & Branding : Design

Daily Signals

Airsign’s future-facing vision of vacuuming

While the home appliance sector remains largely conventional, the vacuum and appliance company is undergoing a brand refresh to offer a future-faci...

Design : Advertising & Branding : Home

Daily Signals

Scents of hospitality: Perfumery turns hotelier

Yucatán Peninsula, Mexico – Mexican company Coqui Coqui began as a perfumery in the colonial city of Valladolid. Creating scents using local ingred...

Hotel : Tulum : Coba

Daily Signals

The Ordinary’s new platform shatters skincare myths

The Ordinary is dispelling skincare myths with its new platform, TheTruthShouldBeOrdinary.com.

Advertising & Branding : Beauty : Health & Wellness

Daily Signals

Virgin Active calls out toxic wellness fakefluencers in new ad

Fitness brand Virgin Active has released a new ad campaign, Leave the Cult, Join the Club, calling out toxic wellness trends and unrealistic promis...

Sport & Leisure : Society : Advertising & Branding

Big Ideas

Five Brands Rejuvenating Whisky

Meet the whisky-makers who are challenging the sector’s heritage with unconventional branding and marketing to reach younger drinkers without losin...

Drink : Advertising & Branding : Youth

Daily Signals

eBay’s handbag vending machines promote authenticity

The online marketplace is promoting its Authenticity Guarantee programme for luxury items through the installation of handbag vending machines, ava...

Luxury : Retail : Advertising & Branding

Macro Trends

Game-Changers: The Future of Sports Fandom

By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era o...

Sports & Leisure : Fashion : Pop-culture & Media

Daily Signals

A new business era: The Co-commerce Revolution

Developing Economies : Fact : Middle-class

Daily Signals

Lululemon taps 78-year-old fitness influencer Joan MacDonald for new campaign

Lululemon is challenging ageist fitness stereotypes with its latest campaign, featuring 78-year-old fitness influencer Joan MacDonald.

Sports & Leisure : Advertising & Branding : Youth

Daily Signals

Dua Lipa writes, directs and stars in new Porsche ad

In a playful twist on traditional car commercials, Porsche handed creative control to pop star Dua Lipa for its latest ad featuring the electric Po...

Mobility : Advertising & Branding : Luxury

Daily Signals

Tag Heuer unveils five-minute advert starring Ryan Gosling

Luxury watchmaker Tag Heuer has enlisted Ryan Gosling for its new ad campaign, celebrating the 60th anniversary of the iconic Carrera watch.

Advertising & Branding : Luxury : Media & Entertainment

Daily Signals

Eager juice rebranding embraces the ordinary

Premium juice company Eager has been given a colourful makeover that takes the frills out of fruit juice.

Food : Drink : Design

Daily Signals

AI-generated artworks transform music marketing

Jardim Sonoro, one of Europe’s leading electronic music festivals, is getting an artistic rebranding courtesy of AI.

Media And Entertainment : Technology : Advertising & Branding

Daily Signals

This yoga rebrand embraces colour and joy

Love Supreme Projects, a yoga studio in West London, has enlisted the help of design firm Pentagram to develop a visual identity that captures the...

Society : Health And Wellness : Design

Daily Signals

Coinbase opts for clarity amid Web3 frenzy

Moving away from the meme aesthetic that dominates much of the Web3 space, cryptocurrency company Coinbase is drawing from the visual language of w...

Advertising & Branding : Finance : Coinbase

Daily Signals

McCafé is marketing coffee at Middle Eastern Gen Z

McDonald's is striving to connect with Generation Z coffee-drinkers in the Gulf region, targeting young people's on-the-go lifestyles.

Food & Drink : Youth : Advertising & Branding

Daily Signals

Eat Offbeat rebrands for truly global eating

Social impact food company Eat Offbeat is celebrating global cuisine through its visual identity, designed by Pentagram.

Advertising & Branding : Global Homecooking : Meal Boxes

'Branding' Sort By Relevance Most Recent

'Branding'
Sort By

Relevance

Most Recent