Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
'Branding'
Sort By
Relevance
Most Recent
News
The Girl Scouts rebranding is infused with joy and optimism
A unifying rebranding brings together the 1.7m members of the Girl Scouts of the USA under one refreshed visual identity.
Youth
:
Advertising & Branding
:
Design
News
Airsign’s future-facing vision of vacuuming
While the home appliance sector remains largely conventional, the vacuum and appliance company is undergoing a brand refresh to offer a future-faci...
Design
:
Advertising & Branding
:
Home
News
Scents of hospitality: Perfumery turns hotelier
Yucatán Peninsula, Mexico – Mexican company Coqui Coqui began as a perfumery in the colonial city of Valladolid. Creating scents using local ingred...
Hotel
:
Tulum
:
Coba
News
The Ordinary’s new platform shatters skincare myths
The Ordinary is dispelling skincare myths with its new platform, TheTruthShouldBeOrdinary.com.
Advertising & Branding
:
Beauty
:
Health & Wellness
News
Virgin Active calls out toxic wellness fakefluencers in new ad
Fitness brand Virgin Active has released a new ad campaign, Leave the Cult, Join the Club, calling out toxic wellness trends and unrealistic promis...
Sport & Leisure
:
Society
:
Advertising & Branding
Big Ideas
Five Brands Rejuvenating Whisky
Meet the whisky-makers who are challenging the sector’s heritage with unconventional branding and marketing to reach younger drinkers without losin...
Drink
:
Advertising & Branding
:
Youth
News
eBay’s handbag vending machines promote authenticity
The online marketplace is promoting its Authenticity Guarantee programme for luxury items through the installation of handbag vending machines, ava...
Luxury
:
Retail
:
Advertising & Branding
Macro Trends
Game-Changers: The Future of Sports Fandom
By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era o...
Sports & Leisure
:
Fashion
:
Pop-culture & Media
News
A new business era: The Co-commerce Revolution
A new business era: The Co-commerce Revolution
Developing Economies
:
Fact
:
Middle-class
News
Lululemon taps 78-year-old fitness influencer Joan MacDonald for new campaign
Lululemon is challenging ageist fitness stereotypes with its latest campaign, featuring 78-year-old fitness influencer Joan MacDonald.
Sports & Leisure
:
Advertising & Branding
:
Youth
News
Dua Lipa writes, directs and stars in new Porsche ad
In a playful twist on traditional car commercials, Porsche handed creative control to pop star Dua Lipa for its latest ad featuring the electric Po...
Mobility
:
Advertising & Branding
:
Luxury
News
Tag Heuer unveils five-minute advert starring Ryan Gosling
Luxury watchmaker Tag Heuer has enlisted Ryan Gosling for its new ad campaign, celebrating the 60th anniversary of the iconic Carrera watch.
Advertising & Branding
:
Luxury
:
Media & Entertainment
News
Eager juice rebranding embraces the ordinary
Premium juice company Eager has been given a colourful makeover that takes the frills out of fruit juice.
Food
:
Drink
:
Design
News
AI-generated artworks transform music marketing
Jardim Sonoro, one of Europe’s leading electronic music festivals, is getting an artistic rebranding courtesy of AI.
Media And Entertainment
:
Technology
:
Advertising & Branding
News
This yoga rebrand embraces colour and joy
Love Supreme Projects, a yoga studio in West London, has enlisted the help of design firm Pentagram to develop a visual identity that captures the...
Society
:
Health And Wellness
:
Design
News
Coinbase opts for clarity amid Web3 frenzy
Moving away from the meme aesthetic that dominates much of the Web3 space, cryptocurrency company Coinbase is drawing from the visual language of w...
Advertising & Branding
:
Finance
:
Coinbase
News
McCafé is marketing coffee at Middle Eastern Gen Z
McDonald's is striving to connect with Generation Z coffee-drinkers in the Gulf region, targeting young people's on-the-go lifestyles.
Food & Drink
:
Youth
:
Advertising & Branding
News
Eat Offbeat rebrands for truly global eating
Social impact food company Eat Offbeat is celebrating global cuisine through its visual identity, designed by Pentagram.
Advertising & Branding
:
Global Homecooking
:
Meal Boxes
News
Smoke on the water: Centre for contemporary art opens
Smoke on the water: Centre for contemporary art opens
Restaurant
:
Arts
:
Architects
News
Anti creates a visual identity that evolves with community input
Norwegian creative agency Anti has unveiled a dynamic identity for Kulturhavna, a community-driven urban development project in Ålesund, Norway.
Design
:
Advertising & Branding
:
Future Spaces
News
This Dutch city is banning meat adverts in public places
As part of efforts to reduce its environmental impact, the Dutch city of Haarlem will be the first in the world to ban meat adverts from public spa...
Food
:
Advertising & Branding
:
Society
News
Nike’s Rebel Girls tie-up empowers young sportswomen
In a bid to amplify women in sports, the sportswear giant is partnering with storytelling platform Rebel Girls to produce a limited-edition book in...
Sports & Leisure
:
Society
:
Advertising & Branding
News
Problem solved: Danish beer brand aims to help you find your creative peak
Copenhagen – Alcohol is a celebrated uninhibitor, a fact that advertising agency CP+B Copenhagen is using to its advantage for beer The Problem Sol...
The Problem Solver
:
CP+B Copenhagen
:
The Polarity Paradox
News
Spanish fly: Tapas bar is open to cooperation
Spanish fly: Tapas bar is open to cooperation
Co-opetition
:
Symbiotic Branding
:
WeCommerce
News
Google cracks down on climate change misinformation
The technology giant is stepping up to tackle the spread of false information surrounding the climate crisis.
Sustainability
:
Media And Entertainment
:
Advertising & Branding
Loading...
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/113351/adc101-bcd008g-7.jpeg)
:strip_exif():strip_icc()/filestorage/images/111220/b2f9844d-ae35-4ca5-9e1b-13e641b18678-airsign-casestudy-lifestyle-fulla.jpeg)
:strip_exif():strip_icc()/201309%2F8194%2Fhomepage_image%2Fvalladolid5.jpg)
:strip_exif():strip_icc()/filestorage/images/125169/ucs02596-the-ordinaryprod-gf-15-product-launch-apple-48sh-across-track-6096x3048mm-10-aw-v63.png)
:strip_exif():strip_icc()/filestorage/images/123784/lsn-video-template.png)
:strip_exif():strip_icc()/filestorage/images/115187/rye-and-sons-photos-andremack-with-bottles-h.jpeg)
:strip_exif():strip_icc()/filestorage/images/107064/image.jpeg)
:strip_exif():strip_icc()/filestorage/images/123202/lsn-video-template2.png)
:strip_exif():strip_icc()/201210%2F6477%2Fimage%2Fbooth1.jpg)
:strip_exif():strip_icc()/filestorage/images/125299/lsn-video-template.png)
:strip_exif():strip_icc()/filestorage/images/123081/lsn-video-template.png)
:strip_exif():strip_icc()/filestorage/images/116528/lsn-video-thumbnail-template.png)
:strip_exif():strip_icc()/filestorage/images/114083/14-eager-shipperboxes.jpg)
:strip_exif():strip_icc()/filestorage/images/113076/b8b4e598588d256af427406fb09bb68863a818b3-1620.png)
:strip_exif():strip_icc()/filestorage/images/112775/5bfd7d1fd0233720ca9d90b18637528f8acc4568-1620.jpeg)
:strip_exif():strip_icc()/filestorage/images/110989/screenshot-2022-04-07-at-15-26-14.png)
:strip_exif():strip_icc()/filestorage/images/110547/ntk-video-size-3.jpg)
:strip_exif():strip_icc()/filestorage/images/103009/nj-eatoffbeat-08.jpg)
:strip_exif():strip_icc()/201001%2F1302%2Fsection_thumb%2FArt_Campus_by_Pott_Architects%2C_photographed_by_Rudi_Meisl_.jpg)
:strip_exif():strip_icc()/filestorage/images/124966/edit1.png)
:strip_exif():strip_icc()/filestorage/images/113517/pexels-nikolay-shulga-7019107.jpg)
:strip_exif():strip_icc()/filestorage/images/112565/922f6c0d-56cd-422b-b44a-3599064a50bc.jpg)
:strip_exif():strip_icc()/filestorage/images/54508/CP%2BB%20%C3%B8l97456.jpg)
:strip_exif():strip_icc()/201112%2F4964%2Fhomepage_image%2FUntitled-1.jpg)
:strip_exif():strip_icc()/filestorage/images/100500/translatory.jpg)