'Branding'

Johnnie Walker joins forces with Netflix’s Squid Game

Daily Signals

Johnnie Walker joins forces with Netflix’s Squid Game

Johnnie Walker has unveiled a limited-edition Black Label Squid Game bottle, featuring designs ranging from 001 to 456, in celebration of Netflix’s...
Food & Drink : Pop Culture : Media
Pop Up Grocer opens a permanent location in New York

Daily Signals

Pop Up Grocer opens a permanent location in New York

Pop Up Grocer has been a destination on wheels for food enthusiasts, influencers and retail buyers to discover emerging brands since 2019. Now, th...
Food & Drink : Retail : Advertising & Branding
Netflix partners with General Motors to give EVs more screen time

Daily Signals

Netflix partners with General Motors to give EVs more screen time

Netflix is ramping up its commitment to sustainability by joining General Motors’ Everybody In initiative and pledging to increase the presence of ...
Media & Entertainment : Sustainability : Mobility
Greenpeace film calls out Dove for plastic pollution

Daily Signals

Greenpeace film calls out Dove for plastic pollution

Non-profit organisation Greenpeace UK has released a film, Toxic Influence: The Dark Side of Dove, targeting personal care brand Dove and its paren...
Beauty : Advertising & Branding : Sustainability
Tinder tackles Gen Z loneliness in new brand film

Daily Signals

Tinder tackles Gen Z loneliness in new brand film

Dating app Tinder has launched a new ad for its UK audience, redefining the brand’s messaging to appeal to swipe-fatigued Gen Z and modern relation...
Advertising & Branding : Dating : Pop Culture & Media
First social supermarket opens in the UK

Big Ideas

First social supermarket opens in the UK

First social supermarket opens in the UK
School : Just Not : Cookery
Heinz simulates Martian conditions to grow tomatoes

Daily Signals

Heinz simulates Martian conditions to grow tomatoes

The food company is innovating to establish methods of successfully growing tomatoes in Martian conditions.
Food & Drink : Technology : Advertising & Branding
Bunch’s rebranding embraces vibrant veganism

Daily Signals

Bunch’s rebranding embraces vibrant veganism

The vegan platform is employing bold and hyper-real design cues in its visual refresh, created by creative practice and branding studio Studio Nari.
Advertising & Branding : Food : Drink
Uncommon’s latest ad showcases the ease of collecting Avios loyalty points

Daily Signals

Uncommon’s latest ad showcases the ease of collecting Avios loyalty points

In advertising agency Uncommon's latest campaign for IAG Loyalty, Avios loyalty points take centre stage as the solution to financing your holiday ...
Travel & Hospitality : Finance : Advertising & Branding
Maybelline promotes new mascara with the world’s largest AR mirror

Daily Signals

Maybelline promotes new mascara with the world’s largest AR mirror

Maybelline New York is embracing augmented reality advertising and using a building-scale AR mirror to promote its new Falsies Surreal mascara in U...
Beauty : Advertising & Branding : Technology
Patrick Grant underwear campaign aims to boost Welsh manufacturing

Daily Signals

Patrick Grant underwear campaign aims to boost Welsh manufacturing

Until the 1990s, the South Wales valleys had a thriving underwear manufacturing industry. In September 2023, Patrick Grant, designer and founder of...
Fashion : Advertising & Branding : Society
A spirit bottle designed for sipping with friends

Daily Signals

A spirit bottle designed for sipping with friends

Musician and artist A$ap Rocky is infusing the spirits industry with a more convivial attitude.
Drink : Food : Advertising & Branding
Eastenders unites UK communities with faction marketing

Daily Signals

Eastenders unites UK communities with faction marketing

The long-running soap opera has launched a new campaign that brings its much-loved fictional characters together with real communities around the c...
Advertising & Branding : Society : Media & Entertainment
Regimen rebrands to normalise men’s sexual health

Daily Signals

Regimen rebrands to normalise men’s sexual health

The health start-up is challenging conventional ideas about masculinity and sexual health with an inclusive and human-centric rebranding.
Health & Wellness : Society : Advertising & Branding
Web Summit 2024: Seven Trends to Watch

Big Ideas

Web Summit 2024: Seven Trends to Watch

From the future of influencer marketing to Edge AI and the influence of Swifties, LS:N Global distils the key ideas from Web Summit 2024.
Pop-culture & Media : Technology : Advertising & Branding
Brilliant Britain

Design Directions

Brilliant Britain

From the Pinterest-style layout to the minimal branding and engaging, whimsical feel, everything about Mulberry’s Brilliant Britain micro...
Craft : Made In The UK : Nationalism
BBC Bitesize campaign aims to prevent misinformation among students

Daily Signals

BBC Bitesize campaign aims to prevent misinformation among students

The BBC’s learning platform Bitesize has launched a new campaign that aims to warn students not to use unverified user-generated content when revis...
Youth : Advertising & Branding : Society
Decathlon changes name to Nolhtaced to promote resale scheme

Daily Signals

Decathlon changes name to Nolhtaced to promote resale scheme

Sports retailer Decathlon Belgium has temporarily changed its name to Nolhtaced – Decathlon in reverse – to raise awareness of its new resale service.
Retail : Advertising & Branding : Sustainability
Symbiotic stays

Big Ideas

Symbiotic stays

London – A trial partnership with Hyatt Hotels is enabling luxury sharing economy start-up OneFineStay to extend its service offer.
Symbiotic Branding : The Sharing Economy : Travel And Hospitality Futures
Reddit pays tribute to its eclectic subcultures

Daily Signals

Reddit pays tribute to its eclectic subcultures

The social media platform is celebrating the uniqueness of its communities through its first UK brand marketing campaign.
Advertising & Branding : Society : Media & Entertainment
John Lewis democratises homeware with Anyday range

Daily Signals

John Lewis democratises homeware with Anyday range

The retailer is diverging from its long-standing premium retail strategy with a more accessible everyday range.
Retail : Accessible Premium Market : TV Advert
Buscopan hijacks London Fashion Week with IBS advert

Daily Signals

Buscopan hijacks London Fashion Week with IBS advert

Against the backdrop of London Fashion Week, healthcare brand Buscopan launched the Fashion Cramps campaign, raising awareness of IBS.
Health & Wellness : Fashion : Advertising & Branding
The Campaign: Purposeful Positivity

Daily Signals

The Campaign: Purposeful Positivity

In 2022, the reckoning of generation Zalpha could be seen in the changing visual identity of numerous sectors. This hybrid generation had given bir...
Youth : Advertising & Branding : Design
A community co-created makeover of a 144-year-old design institution

Daily Signals

A community co-created makeover of a 144-year-old design institution

The Rhode Island School of Design has updated its brand identity to match the institution’s vision to ‘question to create, create to question’.
Design : Advertising & Branding : Society
A convenience store gamifying on-the-go meals

Daily Signals

A convenience store gamifying on-the-go meals

Chinese convenience store Gogo is making the daily commute more entertaining by turning food shopping into a physical gaming experience.
Design : Advertising & Branding : Food
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