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'Branding'
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Google's latest ad champions the power of questions
The technology giant is positioning itself as a tool for promoting social change.
Advertising & Branding
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Society
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Media & Entertainment
Big Ideas
Retail Analysis: Uniqlo and Dover Street Market collaborate for Ginza flagships
Uniqlo and Dover Street Market collaborate for Ginza flagships
Tokyo
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Dover Street Market
:
Uniqlo
News
Summer loving: Magazine and clothing brand come together on mixology film
London – The Gourmand and Seek No Further don't have a lot in common. The former is a foodie magazine, while the latter is the luxury basics line f...
Seek No Further
:
The Gourmand
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Convergence
News
Stat: Consumers demand greener advertising
With increasing awareness of the wasteful aspects of advertising, there is mounting pressure on brands to adopt more sustainable practices.
Sustainability
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Advertising & Branding
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Society
News
Jägermeister’s rebranding is inspired by its iconic bottle
Herbal liqueur producer Jägermeister called upon Mother Design for an identity refresh. The brief? Breathe some modernity into the brand’s 90 years...
Food & Drink
:
Design
:
Advertising & Branding
News
Bugatti’s rebranding highlights its luxury sector ambitions
The company says it plans to expand outside of the automotive industry, while also mastering new technologies within it.
Luxury
:
Advertising & Branding
:
Mobility
Viewpoints
Ron Pompei : Culture, community, and then commerce
Pompei AD founder Ron Pompei talks about culture, community and commerce.
Ron Pompei
:
Pompei AD
:
Experiential Branding
News
Heinz and Kappa honour Italy’s game day sandwich-makers
In collaboration with sportswear brand Kappa, Heinz has launched a football kit celebrating the unsung heroes of game days – Italy’s sandwich-maker...
Advertising & Branding
:
Food
:
Sports & Leisure
News
Stat: Most menopausal women think brands aren’t catering for their needs
In a report released in October 2023, entitled The Menopause: The Change We Need to See, the Institute of Practitioners in Advertising (IPA) sheds ...
Health & Wellness
:
Retail
:
Advertising & Branding
News
Stat: Brand marketing fails to get personal
As companies have access to more data and personal information, consumers are no longer satisfied by generic brand communications.
Stat
:
Stats
:
Statistic
News
New York Botanical Garden unveils climate advocate brand refresh
The New York Botanical Garden (NYBG) revealed its first major brand overhaul in over a decade in January 2024, in collaboration with global brand c...
Design
:
Advertising & Branding
:
Sustainability
News
Craft work: Absolut gives vodka artisanal treatment
Stockholm – Swedish vodka brand Absolut has collaborated with design consultancy The Brand Union to create a new stylised bottle and logo for its a...
Vodka
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Drink Labels
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Drink Branding
News
Mobile Brandalism: Nokia sneaks attack at Apple
Mobile Brandalism: Nokia sneaks attack at Apple
Advertising
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Advertizing
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Humour
News
Mozzo coffee rebranding cuts through ‘purposeful’ category
Coffee brand Mozzo has turned to London agency B&B to rebrand in a bid to cut through the crowded ‘purposeful’ category and move away from Italian ...
Food
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Drink
:
Design
News
Peroni Nastro Azzurro 0.0% taps F1 driver Charles Leclerc as first brand ambassador
Peroni Nastro Azzurro 0.0% unveiled a new campaign titled ‘0.0% to 100%’, starring F1 driver Charles Leclerc and offering a glimpse of his life off...
Food & Drink
:
Advertising & Branding
:
Sports & Leisure
News
Minor Figures launches Dairy Disloyalty campaign
Dairy alternative milk brand Minor Figures has launched Dairy Disloyalty, a campaign encouraging coffee-lovers to try plant-based milk.
Food & Drink
:
Retail
:
Advertising & Branding
News
Ikea is recruiting for eco-food technologists
As part of its campaign to recruit fresh technology talent, the Swedish retailer is challenging candidates with 3D printing its iconic meatballs.
Technology
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Media & Entertainment
:
Advertising & Branding
News
Gaia strives to humanise the fertility sector
The world’s first IVF insurance business, Gaia, has been rebranded to present a more inclusive and accessible view of IVF.
Health & Wellness
:
Finance
:
Advertising & Branding
News
Tools for action: Affordable housing toolkit aims to engage citizens
Tools for action: Affordable housing toolkit aims to engage citizens
Maps
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Manhattan
:
Pop-ups
News
Nanushka’s rebranding merges craft and geometry for timeless appeal
Budapest-based fashion house Nanushka has undergone a rebranding led by London studio Any Other Name as part of its ambitious strategy to scale up ...
Luxury
:
Fashion
:
Design
News
Elf Cosmetics and Billie Jean King campaign against lack of diversity in the boardroom
Billie Jean King and Elf Beauty are partnering to serve facts in their new Board Game campaign.
Beauty
:
Advertising & Branding
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Society
News
Itaú turns to AI to bring fictional women football players to life
In a campaign released in August 2023 entitled Mas Que Una Copa (more than a cup), financial services firm Itaú has revealed the faces of women foo...
AI
:
Football
:
Brazil
News
A fintech company investing in the future
Ethical fintech platform Circa5000 is using sci-fi visuals to connect with a new wave of eco-conscious investors.
Advertising & Branding
:
Sustainability
:
FinTech
News
Tailor-made: Designers create ads for music mag
Tailor-made: Designers create ads for music mag
New York
:
Denmark
:
Brands
Viewpoints
Why Brands Must Reclaim Decision-Making
Digital anthropologist Matt Klein tells LS:N Global why we’re losing our ability to make decisions – and how rejecting curation, embracing happenst...
Pop-culture & Media
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Retail
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Advertising & Branding
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