LS:N Global

Daily Signals

This running campaign captures rule-breaking fitness

Following the introduction of new city-wide speed limits in Paris, boutique running store Distance is promoting urban running through a provocativ...

Society : Fashion : Advertising & Branding

Daily Signals

Paper work: Emblematic packaging for a cocktail

Vienna – Design duo Adronauts has created the visual identity for the Materie pre-mixed cocktail, a blend of wine, elderflower and Argentinian tea ...

Wine : Premade Cocktails : Elderflower

Design Directions

The MiuMiu London

Retail theatre is an overused term these days. For something truly meaningful brands need to offer their customers a higher level of intellect, cre...

Heritage : Club : VIP

Daily Signals

Spotify’s latest campaign taps into visual-first Gen Z

Recognising the visually driven behaviour of Gen Z audiences, the music streaming platform’s latest campaign is putting a spotlight on its young su...

Media & Entertainment : Youth : Advertising & Branding

Viewpoints

Practical Paths to Planet-Positive Luxury

Diana Verde Nieto tells LS:N Global about Reimagining Luxury, her latest book on how to build a positive and sustainable future for brands.

Luxury : Advertising & Branding : Sustainability

Micro Trends

Exquisite Corpse

The surrealist game of Exquisite Corpse is back in vogue as designers increasingly use crowdsourcing to make disjointed objects that represent the ...

Crowdsourcing : Collaboration : Serendipity

Daily Signals

CALM’s rebranding speaks up about suicide prevention

The Campaign Against Living Miserably (CALM) charity is unveiling a rebranded identity to cut through the noise surrounding mental health conversat...

Advertising & Branding : Health And Wellness : Design

Daily Signals

Summer loving: Magazine and clothing brand come together on mixology film

London – The Gourmand and Seek No Further don't have a lot in common. The former is a foodie magazine, while the latter is the luxury basics line f...

Seek No Further : The Gourmand : Convergence

Design Directions

11 11 Lincoln Road

Multistorey car parks have never been the most inspiring spaces. Often they are dingy, disorientating, smoggy and only good for one thing.

Concrete : USA : Flexible

Daily Signals

Stat: Consumers demand greener advertising

With increasing awareness of the wasteful aspects of advertising, there is mounting pressure on brands to adopt more sustainable practices.

Sustainability : Advertising & Branding : Society

Daily Signals

Jägermeister’s rebranding is inspired by its iconic bottle

Herbal liqueur producer Jägermeister called upon Mother Design for an identity refresh. The brief? Breathe some modernity into the brand’s 90 years...

Food & Drink : Design : Advertising & Branding

Daily Signals

Bugatti’s rebranding highlights its luxury sector ambitions

The company says it plans to expand outside of the automotive industry, while also mastering new technologies within it.

Luxury : Advertising & Branding : Mobility

Viewpoints

Ron Pompei : Culture, community, and then commerce

Pompei AD founder Ron Pompei talks about culture, community and commerce.

Ron Pompei : Pompei AD : Experiential Branding

Daily Signals

Heinz and Kappa honour Italy’s game day sandwich-makers

In collaboration with sportswear brand Kappa, Heinz has launched a football kit celebrating the unsung heroes of game days – Italy’s sandwich-maker...

Advertising & Branding : Food : Sports & Leisure

Daily Signals

Stat: Most menopausal women think brands aren’t catering for their needs

In a report released in October 2023, entitled The Menopause: The Change We Need to See, the Institute of Practitioners in Advertising (IPA) sheds ...

Health & Wellness : Retail : Advertising & Branding

Daily Signals

Stat: Brand marketing fails to get personal

As companies have access to more data and personal information, consumers are no longer satisfied by generic brand communications.

Stat : Stats : Statistic

Daily Signals

New York Botanical Garden unveils climate advocate brand refresh

The New York Botanical Garden (NYBG) revealed its first major brand overhaul in over a decade in January 2024, in collaboration with global brand c...

Design : Advertising & Branding : Sustainability

Daily Signals

Craft work: Absolut gives vodka artisanal treatment

Stockholm – Swedish vodka brand Absolut has collaborated with design consultancy The Brand Union to create a new stylised bottle and logo for its a...

Vodka : Drink Labels : Drink Branding

Daily Signals

Mobile Brandalism: Nokia sneaks attack at Apple

Advertising : Advertizing : Humour

Daily Signals

Mozzo coffee rebranding cuts through ‘purposeful’ category

Coffee brand Mozzo has turned to London agency B&B to rebrand in a bid to cut through the crowded ‘purposeful’ category and move away from Italian ...

Food : Drink : Design

Daily Signals

Peroni Nastro Azzurro 0.0% taps F1 driver Charles Leclerc as first brand ambassador

Peroni Nastro Azzurro 0.0% unveiled a new campaign titled ‘0.0% to 100%’, starring F1 driver Charles Leclerc and offering a glimpse of his life off...

Food & Drink : Advertising & Branding : Sports & Leisure

Daily Signals

Minor Figures launches Dairy Disloyalty campaign

Dairy alternative milk brand Minor Figures has launched Dairy Disloyalty, a campaign encouraging coffee-lovers to try plant-based milk.

Food & Drink : Retail : Advertising & Branding

Daily Signals

Ikea is recruiting for eco-food technologists

As part of its campaign to recruit fresh technology talent, the Swedish retailer is challenging candidates with 3D printing its iconic meatballs.

Technology : Media & Entertainment : Advertising & Branding

Daily Signals

Gaia strives to humanise the fertility sector

The world’s first IVF insurance business, Gaia, has been rebranded to present a more inclusive and accessible view of IVF.

Health & Wellness : Finance : Advertising & Branding

Daily Signals

Tools for action: Affordable housing toolkit aims to engage citizens

Maps : Manhattan : Pop-ups

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