'Branding'

Ben & Jerry’s co-founder introduces activist cannabis brand

News

Ben & Jerry’s co-founder introduces activist cannabis brand

Ben Cohen, co-founder of the global ice-cream business Ben & Jerry’s, has unveiled Ben’s Best Blnz, a new cannabis company driven by social justice...
Design : Advertising & Branding : Sustainability
The Saudi Investment Bank celebrates national identity with bespoke typeface

News

The Saudi Investment Bank celebrates national identity with bespoke typeface

The Saudi Investment Bank and creative agency Impact BBDO have launched I am Saudi, a campaign celebrating national heritage with a bespoke typeface.
Design : Advertising & Branding : Finance
Tinder covers up regrettable tattoos this Valentine’s Day

News

Tinder covers up regrettable tattoos this Valentine’s Day

This Valentine’s Day, dating app Tinder is offering free tattoo cover-ups for people with regrettable tattoos from their previous relationships, su...
Advertising & Branding : Dating : Pop-culture & Media
Peas of Heaven invites its customers to ‘grow’ sausages

News

Peas of Heaven invites its customers to ‘grow’ sausages

The plant-based meat brand is running a novel campaign to encourage more people to enjoy its faux meats. Tuning into the growing adoption of home-g...
Food : Drink : Advertising & Branding
Hey Tomorrow elevates boxed wine experiences

News

Hey Tomorrow elevates boxed wine experiences

The wine brand is repositioning cask wine through sophisticated branding and eco-conscious messaging.
Food : Drink : Advertising & Branding
MAD//Fest 2025: The Formula for Fixing Boring Brands

Big Ideas

MAD//Fest 2025: The Formula for Fixing Boring Brands

At this year’s MAD//Fest, brands, marketers and culture leaders gathered in London’s Truman Brewery to explore how businesses can be less boring an...
Advertising : Marketing : Global Events
The luxury matrix stage one: Acquisition and value

Markets

The luxury matrix stage one: Acquisition and value

The landscape of luxury, and what is considered luxury, is constantly changing. At different times, different rates and to different degrees, it sh...
Louis Vuitton : Luxury Service : Auction Houses
Elastic Agencies

Micro Trends

Elastic Agencies

Responding to the demands of Post-purpose Brands while facing rising inflation, creative agencies must embrace flexibility to keep clients and tale...
Design : Advertising & Branding : Technology
Jangle makes online house-hunting a playful experience

News

Jangle makes online house-hunting a playful experience

Online property portals often rhyme with lacklustre graphic design and poor user experience. Enter Jangle, a platform shaking up the sector with a ...
Property : Advertising & Branding : Society
Under new chief creative officer Daniel Lee, Burberry is unapologetically British

News

Under new chief creative officer Daniel Lee, Burberry is unapologetically British

Ahead of Daniel Lee’s debut show at Burberry, the brand shared the first creative expression of this next chapter aimed at taking Burberry back to ...
Luxury : Advertising & Branding : Fashion
A toothpaste rebranding embracing sector taboos

News

A toothpaste rebranding embracing sector taboos

Toothpaste brand Twice, by musician Lenny Kravitz, is undergoing a visual refresh that embraces an unconventional colour palette for the sector.
Advertising & Branding : Health & Wellness : Rebranding
High-end Space-squatting

News

High-end Space-squatting

Copenhagen – Club Monaco has taken advantage of a rare opportunity to set up shop inside one of the world’s greatest restaurants.
Club Monaco : Noma : Symbiotic Branding
FashTech London Summit 2016: Review

Big Ideas

FashTech London Summit 2016: Review

The biggest names in fashion and technology came together earlier this month to discuss how to drive sustainability and create a seamless customer...
FashTech London Summit : Seamless Technology : Whole-system Thinking
Taco Bell's The Cantinas offers a taste of early retirement

News

Taco Bell's The Cantinas offers a taste of early retirement

Taco Bell is redefining retirement with the launch of The Cantinas, an early retirement community experience set to open in San Diego, California, ...
Food & Drink : Youth : Advertising & Branding
Symbol’s rebranding tunes into vinyl nostalgia

News

Symbol’s rebranding tunes into vinyl nostalgia

Tapping into the revival of the vinyl music market, audio storage company Symbol has updated its branding to broaden the appeal of its products.
Advertising & Branding : Retail : Sustainability
How Alcohol Brands Can Look Out for Men’s Wellbeing

Big Ideas

How Alcohol Brands Can Look Out for Men’s Wellbeing

As the definition of nutrition broadens to include mental wellbeing, men are seeking more nuanced support and recognition from the brands they purc...
Food : Drink : Health & Wellness
Eau de Climate Change

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mo...
Beauty : Fragrance : Sustainability
Hims & Hers takes on obesity crisis in provocative Super Bowl ad

News

Hims & Hers takes on obesity crisis in provocative Super Bowl ad

Telehealth brand Hims & Hers made a bold debut at the Super Bowl with a provocative 60-second ad addressing the US obesity epidemic.
Health & Wellness : Society : Advertising & Branding
Squarespace bridges digital and physical worlds in new campaign

News

Squarespace bridges digital and physical worlds in new campaign

Self-build website platform Squarespace has released three new short films as part of its Change Your World campaign, which encourages business own...
Technology : Advertising & Branding : Design
HSBC ads banned for greenwashing

News

HSBC ads banned for greenwashing

The ASA has banned two HSBC ads on the grounds of greenwashing, stating they could lead consumers to believe the bank has a net-positive environmen...
Sustainability : Advertising & Branding : Society
This DAO is making Web3 more welcoming

News

This DAO is making Web3 more welcoming

Decentralised autonomous organisation (DAO) platform Metaphor is ditching the dark and moody visuals that dominate the Web3 space to create a more ...
Technology : Media And Entertainment : Advertising & Branding
These conceptual billboards challenge unsustainable ads

News

These conceptual billboards challenge unsustainable ads

Design Agency Point of Reference is using digital mock-ups of out-of-home (OOH) advertising campaigns to draw attention to the damaging impact of t...
Advertising & Branding : Sustainability : Design
Fine-tuning: The cream of customised cosmetics

News

Fine-tuning: The cream of customised cosmetics

Spain – Sepai, a high-end Spanish skincare brand which eschews ‘the paradigms in cosmetics’, is offering customers a hyper-personalised beauty elix...
Cosmetics : Tailored Cosmetics : Cellulite
Andrex demystifies ‘office poo’ anxiety in new satirical campaign

News

Andrex demystifies ‘office poo’ anxiety in new satirical campaign

Toilet roll specialist Andrex, in collaboration with FCB London and director Andreas Nilsson, is spearheading a bold campaign entitled Get Comforta...
Health & Wellness : Society : Advertising & Branding
Visionworks turns subtitles into secret eyesight test

News

Visionworks turns subtitles into secret eyesight test

US optical products retailer Visionworks has combined Hollywood-inspired entertainment with advertising in its latest campaign.
Advertising & Branding : Health & Wellness : Media & Entertainment
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